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Online Betting Exchange Betfair Hires Agency Cubo To Handle Ad Business

Published in SportsBusiness Daily Global on 07 / 31 / 15

Online betting exchange Betfair appointed independent creative shop Cubo "as its agency of record without a pitch," according to CAMPAIGN LIVE. Cubo will launch an integrated campaign on Aug. 8 for the '15-16 Premier League football season called "more to play for." It "will be the first time that B...

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09/22/14
UCI To Use Cameras During Championships

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09/22/14
Close To 2M Watch Europa League Game

German free-to-air TV channel kabel eins "attracted close to 2 million viewers for its broadcast of the UEFA Europa League game between Wolfsburg and Everton on Thursday," according to Manuel Weis of QUOTENMETER. A total of 1.96 million viewers tuned in to watch the game shortly after 9pm. The numbe ...

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09/22/14
Seven Set To Aquire Racing Rights

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Tags: Media, Australia

09/22/14
Star India Wins IPTL Broadcast Rights

Star India "is all set to promote tennis in the country" as the broadcast partner for the Mahesh Bhupathi founded Int'l Premier Tennis League, "a brand new team tennis format played across several countries in Asia with its first-ever edition to be held later this year," according to Herman Gomes of ...

Tags: Media, India

09/22/14
Media Notes

The upcoming Indian Super League "is all set for a mega start" as Star India will broadcast it live across eight TV channels in five languages. It "will also have a multi screen experience on starsports.com." Star India "will have a potential to reach" around 85% of India’s TV audience ( INDI ...

Tags: Media

09/19/14
TalkTalk Pledges To Pass On Price Cuts

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09/19/14
Eight Million Watch CL Match On ZDF

German public broadcaster ZDF "attracted 8 million viewers to its broadcast of the UEFA Champions League game between Bayern Munich and Man City on Wednesday," according to Manuel Weis of QUOTENMETER. The game from Munich's Allianz Arena, which Bayern won 1-0, obtained a market share of 28.8%. In th ...

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09/19/14
Sony Six Acquires NFL Broadcast Rights

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09/19/14
Study Shows Cost Of Sports TV Packages

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09/19/14
Media Notes

Second Bundesliga club Fortuna Dusseldorf has launched a new Japanese-language version of its website. The new website adds to the club's current Japanese offering, which consists of a quarterly magazine called "Fortuna Aktuell Japanese Version." The club established a Japan desk in '08 ( Fortuna Du ...

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