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Online Betting Exchange Betfair Hires Agency Cubo To Handle Ad Business

Published in SportsBusiness Daily Global on 07 / 31 / 15

Online betting exchange Betfair appointed independent creative shop Cubo "as its agency of record without a pitch," according to CAMPAIGN LIVE. Cubo will launch an integrated campaign on Aug. 8 for the '15-16 Premier League football season called "more to play for." It "will be the first time that B...

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