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Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

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Tags: Marketing and Sponsorship, Europe, North America

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11/17/14
French Football To Consider Suing Twitter

The French Football League (LFP) is contemplating suing Twitter for the videos on its application Vine showing "pirated images of football matches," according to L'EQUIPE. LFP lawyer Jérôme Perlemuter said, “If Twitter refuses to take into account the issue of rights holders, we ...

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11/14/14
Rightster Partners With Formula E

Cloud-based global video distribution and monetization network Rightster has joined Formula E as an online video partner. The deal will see Rightster manage Formula E’s YouTube channel with particular focus on channel and rights management, social media amplification, programming support and c ...

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11/14/14
BSkyB To Be Rebranded As Sky

BSkyB is to scrap the word "British" from its branding after almost 25 years "as the company completes an ambitious transformation into a pan-European pay TV giant" following the £6.88B ($10.8B) buyout of its sister companies in Germany and Italy, according to Mark Sweney of the London GUARDIA ...

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11/14/14
Mediaset To Switch Channels

Spanish broadcaster Mediaset has decided that its free-TV broadcasts of La Liga games will air on its Energy channel instead of Cuatro, which had until now carried games on Saturdays at 10pm local time, according to MARCA. The first game that "fans will be able to enjoy on Energy" will be Real Socie ...

Tags: Europe, Media

11/14/14
Media Notes

Sky Sports will for the first time dedicate an entire channel to darts this Christmas. Sky Sports Darts will launch on Dec. 18 and offer viewers more than 370 hours of programming, including live coverage of the William Hill World Darts Championship ( Sky Sports ). ... YouView "received a double boo ...

Tags: Media

11/13/14
BT Brings CL Coverage In-House

BT will "invest in its own team to produce Champions League football coverage from next season," according to Christopher Williams of the London TELEGRAPH. The company currently relies on Sunset+Vine, an independent production company, for live football coverage on BT Sport but will "create an in-ho ...

Tags: Media, United Kingdom

11/13/14
ECB's '15 Ashes Series To Air Live On TV

The England & Wales Cricket Board announced that the entire '15 Ashes series will be shown live on TV, according to Richard Hobson of the LONDON TIMES. England women's cricket captain Charlotte Edwards said that in the wake of "groundbreaking full-time contracts and a stand-alone sponsorship dea ...

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11/13/14
Spain's Mediaset To Carry Club World Cup

Spanish broadcaster Mediaset has acquired the broadcast rights to the 2014 FIFA Club World Cup, according to the EFE. The tournament will be held from Dec. 10-20 in Marrakesh and Rabat, Morocco. Mediaset will carry both quarterfinal games and both of Real Madrid's games. The tournament will feature ...

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11/13/14
Media Notes

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TF1 To Sell Off Rugby World Cup Rights

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