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Sky Sports Offers Customers Free Broadband Service In Pay-TV War With BT

Published in SportsBusiness Daily Global on 07 / 25 / 16

Sky Sports "is offering free Sky Fibre as part of its marketing push for the start of what it calls its 'biggest season ever' of Premier League football, which includes a record 126 live TV games and digital video clips for the first time," according to Gideon Spanier of CAMPAIGN LIVE. BT's broadban...

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