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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/30/13
Euroleague Partners With 24 Media

Euroleague Basketball and 24 Media, the largest digital publishing group in Greece, announced the launch of their partnership. Sport24.gr will be the official online destination for Turkish Airlines Euroleague fans in Greece and Cyprus. The new site, hosted in a special section of Sport24.gr, w ...

Tags: Media, Europe

10/30/13
BJ-League Bans Japan Times

The professional basketball BJ-League "has issued a ban on media access" to The Japan Times for the entire '13-14 season, according to Jack Gallagher of the JAPAN TIMES. The directive "has been relayed to teams around the country by the league office." The Japan Times "was informed of the move" ...

Tags: Media, Japan

10/29/13
OBS: People Watch On Smaller Screens

Olympic Broadcasting Services CEO Yiannis Exarchos said that the host broadcaster’s assessment of new technologies is based on the premise of "what makes sense for the rights holder and the end user." Exarchos told SBD Global at the recent Sportel Monaco, "The desire for better quality, more r ...

Tags: Media, Europe

10/29/13
NBA, Sony SIX Expand TV Partnership

NBA and Sony SIX announced an expansion of their existing multi-year TV partnership, which will see more NBA games and programming broadcast in India than ever before. Sony SIX will televise up to 14 live NBA games each week during the '13-14 season with all games airing as part of "NBA Mornings on ...

Tags: Media, India

10/29/13
AFL On Sunday Nights Set For Seven

Sunday night TV "is set for a football revolution" with the Australian Football League "to trial up to three prime-time games on Channel Seven for the first time in that timeslot in 2014," according to Caroline Wilson of THE AGE. The move means that "next year's home-and-away season will feature 7:4 ...

Tags: Media, Australia

10/29/13
RTL, Sky Draw High Ratings With F1 Race

German free-to-air TV channel RTL "recorded satisfying ratings with its broadcast of Sunday's Indian F1 Grand Prix," according to Alexander Krei of DWDL. An average of 5.6 million viewers tuned in to watch Red Bull driver Sebastian Vettel win his fourth consecutive world championship title. The numb ...

Tags: Media, Europe

10/29/13
BBC Could Lose Top Sporting Events

The BBC "could lose the rights to broadcast sport's 'crown jewels' including the FA Cup, World Cup and Wimbledon," according to Matt Chorley of the London DAILY MAIL. At present, around £150M ($242M) of the license fee "is used to buy up some of the world's biggest sporting events so they can ...

Tags: Media, United Kingdom

10/29/13
Media Notes

The Simpsons TV show will "celebrate its 25th year in 2014, and the show's creators have decided to 'wink' at the next World Cup in Brazil." The creators of the series are working on a "special World Cup episode" that is scheduled to air in the U.S. in March. The episode will be called, "You Don't H ...

Tags: Media

10/28/13
ARD Ends Boxing Coverage To Show Movie

German public broadcaster ARD "has prematurely ended the broadcast of a boxing fight," according to Manuel Weis of QUOTENMETER. The channel "showed the light heavyweight fight between Bernard Hopkins and Karo Mura live from Atlanta on Sunday morning." However, in the middle of the fifth round ARD " ...

Tags: Media, Europe

10/28/13
OBS: Digital Coverage Enhances Viewing

Olympic Broadcasting Services CEO Yiannis Exarchos said that "digital broadcasting and digital applications are not here to kill traditional broadcasting." Asked about the biggest takeaway from the London Games, Exarchos said, "The big lesson for us was that you have to look at the world of multiple ...

Tags: Media, Europe

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