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Channel Ten Will Fight To Keep Big Bash League Rights As Tournament's Value Soars

Published in SportsBusiness Daily Global on 12 / 06 / 16

Channel Ten "has 15 million reasons to fend off Channel 9 and retain cricket's gold nugget -- the Big Bash League," according to Dean Ritchie of the Sydney DAILY TELEGRAPH. Ten is predicting "a whopping" 15 million Australians -- 62% of the nation's 24 million population -- will tune into the BBL&rs...

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Tags: Media, Australia

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