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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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01/15/14
Social Media Contest Awards Pro Tryouts

Fieldoo, a social network for footballers and agents, recently held a "Minguella Challenge" that led to a tryout with Spanish second division side Girona for 19-year-old footballer Jordi Pascual, according to CLARIN. The competition was organized by agent Josep María Minguella, who brought Li ...

Tags: Media, South America

01/14/14
Liverpool Signs New Global TV Deal

Liverpool FC has "secured another commercial success with the announcement of nine new global television partnerships," according to James Pearce of the LIVERPOOL ECHO. The agreements "do not cover live matches but will allow millions of fans across the world to watch the most recent Reds games and ...

Tags: Media, United Kingdom

01/14/14
BT Sport Aquires WRC Rights In U.K.

BT Sport "has landed the exclusive rights to live U.K. coverage of the World Rally Championship in 2014," according to CRASH. The deal, which extends over the whole of this year's 13-race season, "commences with live broadcasts on Wednesday from the Rallye Monte Carlo which is the first race of the ...

Tags: Media, United Kingdom

01/14/14
NFL Playoffs With OK Ratings On Sat.1

German private-TV channel Sat.1 "recorded respectable ratings for its NFL playoffs broadcast on Monday morning," according to Manuel Weis of QUOTENMETER. The approximately 110-minute broadcast, which started at 12:05am, obtained a market share of 10.2% in the target demographic 14-49. Overall, Sat.1 ...

Tags: Media, Europe

01/14/14
Media Notes

Liverpool has become the first EPL team to join U.S.-based social media network Fancred ( Liverpool ). ... Smartphone app Golf GameBook, which features a golf community, live scoring, tournament manager and social chat, has partnered with Volvo in South Africa. The app will provide live scoring duri ...

Tags: Media

01/13/14
BBC Plans 1,200 Hours From Sochi Games

The BBC "is lining up nearly 1,200 hours of live and catch-up video action from the 2014 Winter Olympics in Sochi in February, with its most comprehensive digital coverage of the four-yearly event yet, encompassing TV, HD streams, computer, tablet and mobile," according to Hatty Collier of the Londo ...

Tags: Media, United Kingdom

01/13/14
NFL Playoffs Obtain Single-Digit Shares

German private-TV channel Sat.1 "obtained less than 10% market share in the target demographic 14-49 for its NFL playoffs broadcast in the night from Saturday to Sunday," according to Daniel Sallhoff of QUOTENMETER. Between 12:19am and 1:44am, Sat.1 recorded a 9.1% market share in the target demogra ...

Tags: Media, Europe

01/13/14
ESPN Expects More World Cup Growth

ESPN execs said that the 2014 World Cup in Brazil "will be significantly boosted" from the 2010 World Cup in South Africa "thanks to proximate time zones and growing U.S. interest," according to Michael O'Connell of the HOLLYWOOD REPORTER. And ESPN "expects to pass the torch on a high note." Networ ...

Tags: Media, North America

01/13/14
Argentina's "Football For All" Controversial

The arrival of Argentina's "Football For All" program in '09 was "supposed to be an economic solution for clubs," according to Maximiliano Benozzi of CLARIN. That is when "the Argentine government took charge of broadcasting all Argentine first division games in exchange for 600 million Argentine pe ...

Tags: Media, South America

01/13/14
Media Notes

Mai TV Fiji Ltd. "has secured the rights to air the Bundesliga competition." Mai TV "will air the remaining matches" of the '13-14 season and the '14-15 season. Mai TV "received the rights from DFL Sports Enterprises," which is the int'l agent for the competition and a subsidiary of the Bundesliga i ...

Tags: Media

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