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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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11/26/13
Media Notes

FC Barcelona photographer Miguel Ruiz was featured on Canal+'s "El Día Después" ("The Day After") in an "interesting report" on Monday that was shot during Saturday's game between Barcelona and Granada. The "special showed Ruiz's gameday routine, from players' arrival at the stadium un ...

Tags: Media

11/25/13
EC To Launch Pay-TV Rights Probe

The European Commission is poised to launch a formal antitrust probe into sales of pay-TV rights to screen premium sports and Hollywood blockbusters, "in a groundbreaking move that builds on a test case brought by a British pub landlady," according to Barker & Thomas of the FINANCIAL TIMES. Peo ...

Tags: Media, Europe

11/25/13
Russia Today Launches English Station

Russia’s state-run English-language TV network, Russia Today, "is launching an English radio station in the Black Sea resort city of Sochi, which is to host the 2014 Winter Olympics," according to Vladimir Kozlov of the HOLLYWOOD REPORTER. The new FM station, Sochi Today, "is to broa ...

Tags: Media, Europe

11/25/13
Sky Sets New Bundesliga Ratings Record

German pay-TV channel Sky Deutschland "set a new all-time record for the broadcast of Saturday's top Bundesliga game between Bayern Munich and Borussia Dortmund," according to Marcel Pohlig of DWDL. A total of 1.86 million viewers tuned in to watch Sky's game broadcast starting at 6:30pm. The number ...

Tags: Media, Europe

11/25/13
NBL To Boost Media Coverage

The newly revived National Basketball League "has a game plan to boost its media coverage and win back lost audiences," according to Sally Jackson of THE AUSTRALIAN. Under NBL CEO Fraser Neill, the NBL "aims to match the profile and popularity of sports" such as A-League football ...

Tags: Media, Australia

11/25/13
Pay-TV Calls For Sport Rights Shuffle

Pay-TV groups Foxtel and Fox Sports will push new Australia Communications Minister Malcolm Turnbull "for a dramatic reduction in the size of the anti-siphoning list and a shake-up of the government's approach to future sports rights deals," according to Nick Tabakoff of THE AUSTRALIAN. Foxtel ...

Tags: Australia, Media

11/25/13
BT, Murdoch Papers Win Clip Rights

BT and Rupert Murdoch's British newspapers "will both be able to show short online clips of Champions League football action" beginning in '15, according to Keith Weir of REUTERS. Commercial broadcaster ITV "has bought the rights to show more extensive match highlights, providing some cons ...

Tags: Media, United Kingdom

11/25/13
Discovery, Eurosport Begin Talks

Discovery Communications is fast-tracking talks about a possible acquisition of a majority stake in pan-European sportscaster Eurosport, "possibly taking control of the group, currently controlled by France’s TF1, earlier than observers had expected," according to Scott Roxborough of the ...

Tags: Media, Europe

11/25/13
ServusTV Launches Live Voting

Austrian free-to-air TV channel ServusTV "offered a live-voting service to its viewers during Sunday's German Hockey League (DEL) game between the Dusseldorf EG and Augsburg Panther," according to the SID. To participate in the real-time voting, viewers "are not required to register or pay additiona ...

Tags: Media

11/22/13
'No Progress' Between Sky, BT

Responding to Sky CEO Jeremy Darroch's comments Tuesday that the company was open to a deal with BT, a BT spokesperson has said that the company remains open to a deal, according to Alex Spence of the LONDON TIMES. Darroch said that Sky "was open to a deal that would result in the companies car ...

Tags: Media, United Kingdom

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