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Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Tags: Marketing and Sponsorship, Europe

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06/30/14
Shootout Tops Super Bowl On Twitter

Brazil's win on Saturday over Chile, which the World Cup host won with a 3-2 edge in penalty kicks, "was tweeted about more than this year's Super Bowl," according to the EP. Twitter announced on Saturday that traffic on its social network reached 388,985 tweets per minute during the game, surpassin ...

Tags: Europe, Media

06/30/14
Adidas, Nike Clash On Social Media

Adidas "might be attracting bad online buzz" for its sponsorship of biting Uruguayan footballer Luis Suárez -- "but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too," according to Eisenhammer & Thomasson of REUT ...

Tags: Brazil, Media

06/30/14
World Cup Sets Global Viewing Records

FIFA World Cup coverage from Brazil "is setting TV viewing records in 2014," according to Arif Durrani of MEDIA WEEK. The group matches "have set TV records in a number of markets." Sales of TV advertising and subscriptions "have also benefitted." A total of 11.5 million Dutch viewers (88.4%) "watch ...

Tags: Media, Europe

06/30/14
V8 Broadcast Rights War Affects Lowndes

A TV war over V8 broadcast rights "will stop Craig Lowndes from defending his Bathurst 12-hour title, with the fabled event to be robbed of its biggest stars," according to James Phelps of the Sydney DAILY TELEGRAPH. A spat between "heavyweight networks" Seven and Ten "turned nasty last week with V8 ...

Tags: Media, Australia

06/27/14
World Cup Games Attract Top Ratings

German public broadcaster ARD "obtained market shares of more than 40% for its broadcasts of Wednesday's World Cup games," according to Manuel Weis of QUOTENMETER. The game between Ecuador and France attracted 9.26 million viewers starting at 10pm. The number translated into a market share of 41%. I ...

Tags: Media, Europe

06/26/14
Tencent Profits From World Cup

Although its advertising revenue during the World Cup period cannot match the 1.5B yuan ($242M) of state broadcaster CCTV, Chinese Internet company Tencent earned about a third of the 700M yuan ($112M) "in revenue generated from advertising placed on Internet video sites for the tournament," accordi ...

Tags: Media, China

06/26/14
Bulgarian Clubs Agree On TV Distribution

The Bulgarian football league "has distributed its TV rights income for the 2013-14 season showing the disparity in domestic TV deals between the big leagues of Western Europe," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Ludogorets Razgrad "was the biggest beneficiary after the clu ...

Tags: Media, Europe

06/26/14
ITV Draws 5.8 Million For England Finale

ITV attracted an average of 5.8 million viewers for England's final World Cup match against Costa Rica on Tuesday night, "a quarter of its peak audience for England's defeat to Uruguay last week," according to Ian Griggs of MEDIA WEEK. The audience share for ITV's coverage of England's 0-0 draw agai ...

Tags: Media, Europe

06/26/14
ARD Takes Option To Show DTM In '15

The German Touring Car Championship (DTM) "will remain on German public broadcaster ARD during the '15 season," according to Andreas Reiners of SPEEDWEEK. ARD "took an option for the next season." The option "was part of ARD's current deal with the series, which is set to expire at the end of the se ...

Tags: Media, Europe

06/26/14
Real Reportedly In Talks With Movistar

Real Madrid is "negotiating a TV rights deal with Movistar," according to José Félix Díaz of EL CONFIDENCIAL. The club took to its website to ask for offers for its TV rights for the '14-15 season on Monday. The deal with Movistar "would be for four years and would break up a ...

Tags: Europe, Media

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