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BBC Sets Olympic Viewership Records, Drawing 102.3 Million Unique Browser Sessions

Published in SportsBusiness Daily Global on 08 / 25 / 16

Coverage on mobile saw the BBC deliver "record-breaking coverage for the recently-concluded 2016 Olympic Games," according to Tim Skinner of TELECOMS.com. The BBC said that 102.3 million unique global browser sessions "made use of BBC Sport’s coverage of the games in Rio," across its full...

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