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MLB-Produced Baseball Series Draws Large TV, Digital Audience In China

Published in SportsBusiness Daily Global on 08 / 23 / 17

"Boyhood," the first baseball-themed TV series in China, reached a large Chinese audience across TV and digital platforms. The series, which was produced in cooperation with Major League Baseball, generated more than 5 billion video views and 3.1 billion social media impressions on Weibo, and won it...

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Tags: Asia, Media

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Olympic Channel, FIFA Reach Agreement

The Olympic Channel announced that it reached an agreement with FIFA covering news access and content licenses to promote football within the Olympic Movement. FIFA joins a roster of 36 int'l sports federations and IOC-recognized sports federations who have signed similar agreements with the Olympic ...

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12/14/16
UEFA Wants $3.4B For Broadcast Rights

UEFA Marketing Dir Guy-Laurent Epstein said that the latest packages of Champions League broadcast rights, featuring more of Europe’s top club football teams and more primetime games, are "expected to contribute to a record" €3.2B ($3.4B) per season in media and marketing income, accordin ...

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12/14/16
Optus To Show Live WBBL Matches

Optus has secured the live broadcast rights for cricket's Women's Big Bash League's '16-17 season, according to Peter Dinham of IT WIRE. The agreement will see Optus broadcast live 47 matches of the league on Optus Sport 2 "via the Optus Sport App and through Yes TV by Fetch." Eligible mobile, ...

Tags: Media, Australia

12/14/16
Media Notes

Fox Sports announced that sports broadcaster Kelli Underwood will " spearhead its commentary team " for the inaugural Australian Football League Women's competition. Underwood "made headlines" when she became the first woman to call an AFL game on TV, commentating games for Network 10 in the ' ...

Tags: Media

12/13/16
Seven Network To Launch Digital Service

Seven Network "will launch a paid digital service for its coverage of next year's Australian Open, as the free-to-air television broadcaster locks in major sponsorship deals for the grand slam tennis tournament," according to Jake Mitchell of THE AUSTRALIAN. The 7Tennis app "will live stream 619 mat ...

Tags: Australia, Media

12/13/16
EPL Wins Lawsuit; Two Convicted Of Fraud

One man has been jailed and a second has received a suspended sentence after being convicted of supplying Internet Protocol Television devices "capable of scanning the internet for illegal TV streams," according to Julian Clover of BROADBAND TV NEWS. City of London Police said that "it was the first ...

Tags: Europe, Media

12/13/16
Media Notes

Eleven Sports signed an agreement to bring the World Baseball Classic to fans in Taiwan . The 2017 World Baseball Classic -- the fourth edition of the tournament -- takes place from March 6-22 in Japan, Mexico, South Korea and the U.S., with the finals hosted at Dodger Stadium in L.A. from Marc ...

Tags: Media

12/12/16
TV Ratings Show Women's Cricket's Worth

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Tags: Australia, Media

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AS Roma Launches Arabic Website

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CA Aims To Reduce TV Anti-Siphon List

Cricket Australia "is planning to intensify a proposed lobbying campaign against the anti-­siphoning list, with a sharper reduction than previously indicated," according to Jake Mitchell of THE AUSTRALIAN. The sports body "is considering asking the Turnbull government to remove home matches played b ...

Tags: Media, Europe

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