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ESPN, FourFourTwo, London Guardian Collaborate Ahead Of 2018 World Cup

Published in SportsBusiness Daily Global on 10 / 20 / 17

The media sales teams of ESPN, FourFourTwo and the London Guardian are "partnering to offer advertisers a joint ad proposition" for the 2018 World Cup in Russia, according to Matthew Chapman of CAMPAIGN LIVE. Advertisers will be offered the ability to reach "up to 26.5 million unique users per calen...

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