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MLB-Produced Baseball Series Draws Large TV, Digital Audience In China

Published in SportsBusiness Daily Global on 08 / 23 / 17

"Boyhood," the first baseball-themed TV series in China, reached a large Chinese audience across TV and digital platforms. The series, which was produced in cooperation with Major League Baseball, generated more than 5 billion video views and 3.1 billion social media impressions on Weibo, and won it...

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Tags: Asia, Media

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