Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

02/28/14
Champions League Draws On ZDF

German public broadcaster ZDF "attracted more than 6 million viewers to its broadcast of the Champions League game between FC Schalke and Real Madrid," according to Sidney Schering of QUOTENMETER. The game, which started at 8:45pm, was watched by 6.73 million viewers on Wednesday evening. The number ...

Tags: Media, Europe

02/28/14
Chelsea Collaborates With Simpsons

EPL side Chelsea announced a new collaboration with the animated TV series "The Simpsons." In partnership with Twentieth Century Fox, the Simpsons collaboration will see a co-created line of Chelsea-branded merchandise featuring Springfield's famous father and son, Homer and Bart Simpson. To celebra ...

Tags: Media, United Kingdom

02/28/14
AFL Seeks Int'l TV Coverage Increase

Australian Football League CEO Andrew Demetriou said that the league wants to increase its int’l TV coverage. Game broadcasts of Australian Rules football, which is the country’s most-popular sport, are already available in almost every corner of the world. The league's list of int'l bro ...

Tags: Media, Australia

02/28/14
DFL Extends Bundesliga Deal In U.K.

DFL Sports Enterprises and British Telecoms have reached an agreement for live coverage of the Bundesliga to remain on BT Sport in the U.K. and Ireland until the end of the '16-17 season. BT Sport will broadcast at least 115 live Bundesliga matches each campaign, which is approximately 15 more than ...

Tags: Media, Europe, United Kingdom

02/28/14
La Liga To Use Twitter To Go Global

Twitter, the Spanish Football League (LFP) and multimedia group Mediapro signed an agreement to allow football fans to follow all La Liga contests before, during and after games. Through LFP's new @LaLiga handle, fans will have access to more information, including video and audio clips of analysts' ...

Tags: Media

02/28/14
Canal+ Extends Tennis Coverage In Spain

French pay-TV channel Canal+ is extending its exclusive rights contract for tennis in Spain through '19, according to AS. Canal+ will offer all Masters 1000 matches besides Madrid and carry 34 tournaments per year. The channel will also offer more than 130 golf tournaments as "part of its strategy o ...

Tags: Europe, Media

02/28/14
UEFA Mulls Making Ref Exchanges Public

Conversations between match officials "could be made public under new proposals being discussed" by UEFA, according to Ben Rumsby of the London TELEGRAPH. UEFA "is exploring whether to allow its broadcast partners access to recordings or transcripts of on-field exchanges between referees and their ...

Tags: Media, Europe

02/28/14
Media Notes

German news channel n-tv "has acquired highlight broadcast rights for the Red Bull Air Race World Championship" for '14. The channel "will air a 90-minute highlight show on race Sundays starting at 4:10pm" ( DWDL, 2/2 6 ). ... Swedish broadcaster Sveriges Television signed an agreement to cover all ...

Tags: Media

02/27/14
ABC1 To Broadcast Sochi Paralympics

ABC TV has signed as Australia’s official broadcaster of the 2014 Sochi Paralympic Winter Games, which begin March 7. It will be the third consecutive Paralympic Winter Games covered by the ABC. The agreement includes the online environment. Under the agreement, ABC TV will broadcast the Openi ...

Tags: Media, Russia

02/27/14
Channel 9 Signs Deal To Air MLB Opener

Channel Nine "has signed the free-to-air rights to televise" MLB’s int'l season opener in Australia when the L.A. Dodgers play the Arizona Diamondbacks in Sydney on March 22-23, according to James Hooper of the Sydney DAILY TELEGRAPH. Nine "has trumped Seven to win the rights" to the Sydney Cr ...

Tags: Media, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug