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Online Betting Exchange Betfair Hires Agency Cubo To Handle Ad Business

Published in SportsBusiness Daily Global on 07 / 31 / 15

Online betting exchange Betfair appointed independent creative shop Cubo "as its agency of record without a pitch," according to CAMPAIGN LIVE. Cubo will launch an integrated campaign on Aug. 8 for the '15-16 Premier League football season called "more to play for." It "will be the first time that B...

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Pay-TV To Be Considered For Six Nations

Six Nations officials "will consider offers from pay television operators for their next broadcasting deal, which could end live free-to-air match coverage after the 2017 championship," according to Alex Lowe of the LONDON TIMES. Six Nations CEO John Feehan said the BBC remains the preferred partn ...

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Eurosport Nets Grass Court Tennis Rights

Discovery’s British Eurosport "agreed a three year deal" with the Lawn Tennis Association to be the exclusive pay TV broadcaster of the five British grass court tournaments that take place in the lead up to The Championships, Wimbledon, according to Toby Keel of EUROSPORT. Under the terms of t ...

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Aussie Open Match Attracts 3.5M Viewers

Despite the major interest in the Socceroos' Asian Cup semifinal against the UAE on Tuesday night, Nick Kyrgios' quarterfinal against Andy Murray "was a ratings hit," according to Michael Chammas of the SYDNEY MORNING HERALD. Channel Seven's coverage of the match on Rod Laver Arena "averaged 2.5 mil ...

Tags: Media, Australia, Europe

Ten Sports To Bring MotoGP To India

The avenue for non-cricket sports properties like kabaddi, tennis, wrestling, and football, "which saw a great start last year is set to grow bigger," according to Herman Gomes of INDIAN TELEVISION. The newest entrant "is the niche sport Moto Grand Prix popularly known as MotoGP." Ten Sports "has in ...

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Silva Suggests Changes For Serie A

MP & Silva President Riccardo Silva said that avoiding going "head-to-head with Lionel Messi and Cristiano Ronaldo" and not stopping "for Christmas" would "make drastic improvements" in the slumping Serie A, according to Andrew Dampf of the AP. Silva: "The bottom line is that the Spanish league ...

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Bradford City Co-Chair Blasts Broadcasters

League One side Bradford City has launched a "scathing attack on the FA Cup broadcasters for failing to reward their giant-killing exploits with live coverage of their fifth round tie," according to Chris Bascombe of the London TELEGRAPH. The Yorkshire club was hailed for "breathing life into this y ...

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Virgin Urges Halt To EPL Auction

Virgin Media "appealed to Ofcom to halt the Premier League’s auction" of its U.K. broadcast rights to allow the regulator to complete its investigation into alleged breaches of competition law, according to Blitz & Thomas of the FINANCIAL TIMES. The Premier League "called for first round ...

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Sky's Racing Deal Puts TVN Closure In Focus

Tabcorp's exclusive 10-year deal for NSW racing "could see its broadcasting arm, Sky Channel, become the sole racing station as early as March 1 as NSW and Victorian shareholders work towards winding up beleaguered broadcaster TVN by the end of February," according to Adam Pengilly of the SYDNEY MOR ...

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Media Notes

The Board of Control for Cricket in India "published an Invitation To Tender" for certain media rights relating to the Indian Premier League for the '15, '16 and '17 seasons. Potential bidders "have now been informed that the deadline for acquiring the ITT document is extended" to  Feb. 9. Subs ...

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Sky Looking To Add To Sports Portfolio

German pay-TV network Sky Deutschland Sports Dir Carsten Schmidt said that "the network is looking to add to its sports portfolio," according to Manuel Weis of QUOTENMETER. Sky Deutschland has already secured the broadcast rights for Formula E, handball champions league and handball world championsh ...

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