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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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ABC1 To Broadcast Sochi Paralympics

ABC TV has signed as Australia’s official broadcaster of the 2014 Sochi Paralympic Winter Games, which begin March 7. It will be the third consecutive Paralympic Winter Games covered by the ABC. The agreement includes the online environment. Under the agreement, ABC TV will broadcast the Openi ...

Tags: Media, Russia

Channel 9 Signs Deal To Air MLB Opener

Channel Nine "has signed the free-to-air rights to televise" MLB’s int'l season opener in Australia when the L.A. Dodgers play the Arizona Diamondbacks in Sydney on March 22-23, according to James Hooper of the Sydney DAILY TELEGRAPH. Nine "has trumped Seven to win the rights" to the Sydney Cr ...

Tags: Media, Australia

CSD President Seeking Broadcast Solution

Spanish Superior Sports Council (CSD) President Miguel Cardenal is negotiating with MotoGP rights holder Dorna Sports and Movistar TV "regarding pay-TV broadcasts of MotoGP and F1," according to the EFE. Cardenal explained that he is "seeking a solution that satisfies all parties" and pointed out th ...

Tags: Europe, Media

Champions League Games Draw On Sky

German pay-TV network Sky "has recorded top ratings for its broadcast of the Champions League game between Borussia Dortmund and FC Zenit St. Petersburg," according to Elisabeth Saukel of QUOTENMETER. The game, which started at 6pm on Tuesday evening, attracted 720,000 viewers. The number translated ...

Tags: Media, Europe

Media Notes

The Int'l Cycling Union (UCI) and Infront Sports & Media have increased coverage of the Track World Championships in Cali, Colombia, which began Wednesday, to more than 100 countries and territories. Infront and the UCI have licensed int'l media rights for live, delayed, highlights and news cove ...

Tags: Media

Mourinho: Media Should Be Embarrassed

EPL Chelsea Manager Jose Mourinho "has criticised the media" after French TV station Canal+ published comments he made about Chelsea lacking reliable strikers, adding that remarks about Samuel Eto'o's age "were not intended to be serious," according to Josh Reich of REUTERS. Chelsea's Champions Leag ...

Tags: Media, United Kingdom

Money Stymies NZ Open TV Coverage

Officials are adamant live TV coverage of New Zealand's flagship golf tournament "is part of its future, but in the meantime fans must settle for a highlights package and live online streaming," according to Fred Woodcock of FAIRFAX NZ NEWS. Prohibitive costs mean the New Zealand Open in Queenstown ...

Tags: Media, Australia

More Than 6M Watch Closing Ceremony

German public broadcaster ARD "attracted more than 6 million viewers to its broadcast of the Sochi Closing Ceremony on Sunday," according to Alexander Krei of DWDL. A total of 6.33 million viewers tuned in starting at 5pm. The number translated into a market share of 25.8%. In the target demographic ...

Tags: Media, Europe

Field Hockey Takes 'Major Step Forward'

A year after field hockey "faced the prospect of Olympic exclusion from the 2020 Games," the Int'l Hockey Federation (FIH) admitted that its newly-acquired $250M TV deal with Indian broadcaster Star Sports is a "game-changing" one, according to Rod Gilmour of the London TELEGRAPH. Talks have develop ...

Tags: Media, India

Gold Medal Hockey Game Draws On Sport1

German sports network Sport1 "has obtained high ratings for its broadcast of the Olympics Gold Medal hockey match between Canada and Sweden," according to Alexander Krei of DWDL. A total of 380,000 tuned in to watch the game on Sunday afternoon. In the target demographic 14-49, Sport1 obtained a 3.6 ...

Tags: Media, Europe

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