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Sky Deutschland Sets New Ratings Record On Final Bundesliga Matchday

Published in SportsBusiness Daily Global on 05 / 26 / 15

German pay-TV operator Sky Deutschland "set a new ratings record with its coverage of the final Bundesliga matchday," according to Marcel Pohlig of DWDL. Sky obtained a market share of 20% in the target demographic 14-49 for its simulcast of Saturday's games. The coverage attracted 1.67 million view...

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