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BT Sport To Challenge The BBC For Free-To-Air Rights To English Cricket

Published in SportsBusiness Daily Global on 05 / 26 / 17

The BBC was "facing fresh competition from BT for the free-to-air rights to English cricket" on Wednesday as the telecom "plotted its biggest sporting coup since landing the Champions League," according to Ben Rumsby of the London TELEGRAPH. BT Consumer Division CEO John Petter confirmed the company...

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