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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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05/05/14
Aberdeen Partners With Sotic

Scottish Premiership side Aberdeen has appointed digital sports agency Sotic to help launch its new website. Sotic will work with Opta on performance and match data delivery, Perform for live streaming and on-demand multimedia, Opentext for content, asset and customer experience management and Highw ...

Tags: Media

05/02/14
Close To 500K Tune In To Watch DEL

Austrian free-to-air TV channel ServusTV "recorded satisfying ratings for its broadcast of the German Hockey League (DEL) finals series," according to Alexander Krei of DWDL. Game 7 "attracted a peak audience of almost half a million viewers on Tuesday." The decisive game between Ingolstadt and Colo ...

Tags: Media, Europe

05/02/14
A-League Final Could Big TV Audience

More than 250 million people could watch A-League side Brisbane Roar’s "quest to become the first club to win three A-League championships," according to Marco Monteverde of NEWS CORP AUSTRALIA. Sunday’s grand final at Suncorp Stadium between the Roar and the Wanderers "will be most watc ...

Tags: Media, Australia

05/02/14
Birtles To Sell Int'l Breeders' Cup Rights

The Breeders' Cup announced on Thursday that it has signed an exclusive, multi-year deal with horse racing media consultandy Henry Birtles Associates to distribute int'l TV rights to the Breeders' Cup World Championships. The Breeders' Cup annually attracts the top thoroughbreds from around the worl ...

Tags: Media

05/01/14
More Than 12 Million Watch CL Broadcast

German public broadcaster ZDF "attracted more than 12 million viewers to its broadcast of the Champions League semifinal return leg between Bayern Munich and Real Madrid on Tuesday night," according to Kevin Kyburz of QUOTENMETER. A total of 12.06 million viewers tuned in to watch the game. The numb ...

Tags: Media, Europe

05/01/14
BT Extends Free TV Sport Offer

BT "will provide its sports channels for free to British broadband customers" in the next football season, extending an offer made when it launched last August as a rival to Sky, the dominant pay-TV company, according to Keith Weir of REUTERS. Former state telecom company BT is investing around &p ...

Tags: Media, United Kingdom

05/01/14
BAC Sees 80% Increase In Broadcasts

The Badminton Asia Confederation secured the highest number of broadcast deals across Asia for the region's premium int'l tournament, the Badminton Asia Championships 2014. The broadcast saw an increase of 80% over '13 in the numbers of platforms covering the event, which also saw the event being br ...

Tags: Media, Asia

05/01/14
SANZAR Proposing New Super 18 Model

Broadcasters "are reportedly aghast at the complicated 18-team, four-conference Super 18 model" SANZAR (South Africa, New Zealand and Australia Rugby) is proposing to introduce in '16, according to Wayne Smith of THE AUSTRALIAN. On the eve of a meeting on Thursday, Australian Rugby Union CEO Bill Pu ...

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05/01/14
Astro To Offer Multiple Platforms For WC

Astro, Malaysia's official local broadcaster of the FIFA World Cup since '98, is "offering matches on multiple platforms," according to THE STAR. Astro is offering a suite of options via its “Watch, Play, Read and Listen” platforms. Fans can try out Astro’s football predictor app, ...

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05/01/14
Media Notes

UEFA announced an agreement with RAI Radiotelevisione Italiana for the broadcasting rights in Italy of all the Italian national team's matches in the European Qualifiers for UEFA Euro 2016 and the 2018 FIFA World Cup. Public broadcaster RAI will show all of Italy's qualifying matches live on its fla ...

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