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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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03/25/14
Mediapro Eyes Latin American F1 Channel

Spanish multimedia group Mediapro "plans to start a regional 24-hour Formula One channel after acquiring the series' rights for most of Central and South America and the Caribbean," according to Alex Duff of BLOOMBERG. Mediapro said in an e-mailed statement that it "bought the free-to-air and pay-TV ...

Tags: Media, South America

03/25/14
Sport1 Obtains Season-Best Ratings

German sports network Sport1 "recorded season-best ratings for its broadcast of the 2nd Bundesliga game between FC Kaiserslautern and FC Cologne on March 17," according to Alexander Krei of DWDL. An average of 1.24 million viewers tuned in to watch Sport1's broadcast. In the target demographic 14-49 ...

Tags: Media, Europe

03/24/14
ICC's T20 To Bring In Big Bucks For Star

The Int'l Cricket Council Twenty20 World Cup cricket tournament, which began on March 16 and saw the Super 10 league matches flag off with the India - Pakistan tie on Friday, will rake in close to Rs 380 crore ($62M) for the broadcaster, Star Sports, according to Urvi Malvania of the the Indian BU ...

Tags: Media, India

03/24/14
Media Notes

Austrian private-TV channel ServusTV "will live broadcast the Spanish Copa del Rey final between Real Madrid and FC Barcelona." The final "will take place in Valencia on April 16." Kickoff will be at 9:30pm ( 90 MINUTEN, 3/20 ). ... The BBC has agreed to a new deal with the FA to broadcast radio c ...

Tags: Media

03/21/14
Sport1 US Acquires MLB Media Rights

German pay-TV channel Sport1 US has secured MLB media rights through '16. The dedicated U.S. sports channel will show a minimum of 60 games per season starting with Saturday's season opener between the L.A. Dodgers and the Arizona Diamondbacks from Sydney. Besides regular season games, Sport1 US wil ...

Tags: Media, Europe

03/21/14
ZDF Scores The Day's Top Rating For CL

German public broadcaster ZDF "recorded Wednesday's top ratings for its broadcast of the Champions League game between Borussia Dortmund and Zenit St. Petersburg," according to Uwe Mantel of DWDL. An average of 7.22 million viewers tuned in to watch the game starting at 8:45pm. In the target demogra ...

Tags: Media, Europe

03/21/14
Eurosport Names LeMond Global Ambassador

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Tags: Media, Europe

03/21/14
Global Eagle Partners With UEFA

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Tags: Media, Europe

03/21/14
Media Notes

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Tags: Media

03/20/14
Zee Rebuts Dhoni's Allegations

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