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Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

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Tags: People and Pop Culture, United Kingdom

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06/30/14
Adidas, Nike Clash On Social Media

Adidas "might be attracting bad online buzz" for its sponsorship of biting Uruguayan footballer Luis Suárez -- "but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too," according to Eisenhammer & Thomasson of REUT ...

Tags: Brazil, Media

06/30/14
World Cup Sets Global Viewing Records

FIFA World Cup coverage from Brazil "is setting TV viewing records in 2014," according to Arif Durrani of MEDIA WEEK. The group matches "have set TV records in a number of markets." Sales of TV advertising and subscriptions "have also benefitted." A total of 11.5 million Dutch viewers (88.4%) "watch ...

Tags: Media, Europe

06/30/14
V8 Broadcast Rights War Affects Lowndes

A TV war over V8 broadcast rights "will stop Craig Lowndes from defending his Bathurst 12-hour title, with the fabled event to be robbed of its biggest stars," according to James Phelps of the Sydney DAILY TELEGRAPH. A spat between "heavyweight networks" Seven and Ten "turned nasty last week with V8 ...

Tags: Media, Australia

06/27/14
World Cup Games Attract Top Ratings

German public broadcaster ARD "obtained market shares of more than 40% for its broadcasts of Wednesday's World Cup games," according to Manuel Weis of QUOTENMETER. The game between Ecuador and France attracted 9.26 million viewers starting at 10pm. The number translated into a market share of 41%. I ...

Tags: Media, Europe

06/26/14
Tencent Profits From World Cup

Although its advertising revenue during the World Cup period cannot match the 1.5B yuan ($242M) of state broadcaster CCTV, Chinese Internet company Tencent earned about a third of the 700M yuan ($112M) "in revenue generated from advertising placed on Internet video sites for the tournament," accordi ...

Tags: Media, China

06/26/14
Bulgarian Clubs Agree On TV Distribution

The Bulgarian football league "has distributed its TV rights income for the 2013-14 season showing the disparity in domestic TV deals between the big leagues of Western Europe," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Ludogorets Razgrad "was the biggest beneficiary after the clu ...

Tags: Media, Europe

06/26/14
ITV Draws 5.8 Million For England Finale

ITV attracted an average of 5.8 million viewers for England's final World Cup match against Costa Rica on Tuesday night, "a quarter of its peak audience for England's defeat to Uruguay last week," according to Ian Griggs of MEDIA WEEK. The audience share for ITV's coverage of England's 0-0 draw agai ...

Tags: Media, Europe

06/26/14
ARD Takes Option To Show DTM In '15

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Tags: Media, Europe

06/26/14
Real Reportedly In Talks With Movistar

Real Madrid is "negotiating a TV rights deal with Movistar," according to José Félix Díaz of EL CONFIDENCIAL. The club took to its website to ask for offers for its TV rights for the '14-15 season on Monday. The deal with Movistar "would be for four years and would break up a ...

Tags: Europe, Media

06/25/14
More Than 10M Watch World Cup On ARD

German public broadcaster ARD "attracted satisfying ratings for its broadcasts of Monday's World Cup games," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 10.33 million viewers tuned in to watch the game between Cameroon and Brazil starting at 10pm. The number translated into a mar ...

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