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France Télévisions, Canal+ Rack Up $32M In Advertising During Rio Games

Published in SportsBusiness Daily Global on 08 / 29 / 16

Kantar Media has “taken stock” of French broadcasters Canal+ and France Télévisions’ Rio Olympics advertising during the Games, according to Thierry Wojciak of CB NEWS. The study “showed that 160 advertisers created 7,052 spots of conventional TV ads.” The...

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Tags: Media, Europe

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