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NBA, SPN To Air Nearly 100 Games With Hindi Commentary During '17-18 Season

Published in SportsBusiness Daily Global on 10 / 17 / 17

In a bid to "penetrate deeper into the Hindi heartland and connect with a wider set of audiences," the NBA, with broadcast partner Sony Pictures Networks India, will air "close to 100 matches with Hindi commentary" during the '17-18 season, according to Gaurav Laghate of the ECONOMIC TIMES. The move...

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