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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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09/19/14
Sony Six Acquires NFL Broadcast Rights

Multi Screen Media India-promoted Sony Six "has now acquired the broadcasting rights" of the NFL, according to INDIAN TELEVISION. The announcement follows a multi-year TV partnership between the NFL and MSM, making Sony Six the NFL’s broadcast partner "across the Indian Subcontinent." The chan ...

Tags: Media, India

09/19/14
Study Shows Cost Of Sports TV Packages

Source: EL CONFIDENCIAL A study by Comparaiso.es found that sports fans in Spain "pay more to watch their favorite teams on pay-TV channels than in any other European country," according to Ana ...

Tags: Europe, Media

09/19/14
Media Notes

Second Bundesliga club Fortuna Dusseldorf has launched a new Japanese-language version of its website. The new website adds to the club's current Japanese offering, which consists of a quarterly magazine called "Fortuna Aktuell Japanese Version." The club established a Japan desk in '08 ( Fortuna Du ...

Tags: Media

09/18/14
Around 900K Watch CL Games On Sky

The first gameday of the '14-15 UEFA Champions League season "resulted in top ratings for German pay-TV network Sky Deutschland," according to Dennis Weber of QUOTENMETER. Around 900,000 viewers tuned in on Tuesday evening to watch the games. The number translated into a market share of 2%. In the t ...

Tags: Media, Europe

09/18/14
Austrian Field Hockey To Launch App

The Austrian field hockey federation (ÖHV) "will launch a worldwide unique TV format," according to OLYMPIA NAVIGATOR. The new "Alle Spiele, alle Tore!" ("All games, all goals!") concept "will provide fans with free highlights from any of Austria's field hockey leagues." The users "can select t ...

Tags: Media, Europe

09/18/14
NZRU Stays Silent On Streaming Issue

Internet provider Orcon "launched a petition" on Wednesday calling for the New Zealand Rugby Union to live stream All Blacks games online in HD, according to Tom Pullar-Strecker of STUFF. Orcon said a direct streaming option would mean fans would not need an "expensive Sky subscription" to watch rug ...

Tags: Media, New Zealand

09/18/14
Sky Deutschland Advises Against Sale

Sky Deutschland "advised its investors not to sell their shares to sister pay-TV operator Sky " as part of the latter’s £5B ($8B) European consolidation, according to Henry Mance of the FINANCIAL TIMES. The widely-expected move by Sky Deutschland will not stop the creation of "Sky Europ ...

Tags: Media, United Kingdom, Europe

09/18/14
Media Notes

A Virgin Media TV ad starring Usain Bolt "has been banned for having insufficient information." The ad has been banned by The Advertising Standards Authority following complaints by BT and Sky, which claimed the broadband provider’s website was "misleading." BT challenged whether a claim in th ...

Tags: Media

09/17/14
Orange Polska Sells Sports Channel

Orange Polska "has sold its proprietary channel Orange Sport to RMVC for an undisclosed fee," according to Chris Dziadul of BROADBAND TV NEWS. RMVC "is owned by the entrepreneur Roman Mlodowski, who was for a number of years the head of TVN CNBC." Orange Sport "is distributed by all major cable and ...

Tags: Media, Europe

09/17/14
FIBA Final Draws Just 1.47 Million

The FIBA World Cup "did not have a dream final for either its fans or for Mediaset," according to Fernando Morales of EL PAIS. The "unexpected elimination" of Spain in the quarterfinals "was a very heavy burden for an audience that chose TVE-1 and Antena 3 on Sunday night." Just 1.47 million viewers ...

Tags: Europe, Media

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