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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/17/14
Media Notes

The Glasgow 2014 Commonwealth Games "are set to be live streamed on YouTube with the aim to 'extend the reach' of the Games." Live output from the Games every day "is set to be followed by two-hour long daily highlights." The coverage will be available across Europe, the U.S., South America and part ...

Tags: Media

07/16/14
EPL Fixture Changes Difficult For Travel

Football fans "are once again bearing the brunt of changes to the Premier League fixture schedule by Sky and BT Sport," according to Charlie Skillen of the London DAILY MAIL. The TV duo released changes to kick-off times for every weekend up until the end of November, "leaving many travelling suppor ...

Tags: Media, United Kingdom

07/16/14
Integrated Campaigns See Success At WC

The World Cup showed that "investing exclusively in social networking may be a strategy of diminishing returns," according to Talon Outdoor Innovations Dir Richard Simkins for CAMPAIGN LIVE. While much has been made of this year’s tournament being "the most social event in history" -- a monike ...

Tags: Media, Brazil

07/16/14
Now TV Seeks $774K For HKPL Coverage

TV coverage of the inaugural Hong Kong Premier League "is in doubt" with clubs being asked by broadcaster Now TV to pay a fee of HK$6M ($774,000), according to Chan Kin-wa of the SOUTH CHINA MORNING POST. The price was quoted by PCCW that runs Now TV, "which has been the official broadcaster for the ...

Tags: Media, China

07/16/14
Sky To Produce Doc On 1860 Munich

German pay-TV channel Sky "will accompany 2nd Bundesliga club 1860 Munich during the upcoming season for a four-part documentary," according to the TZ. The pay-TV network will get full access to players, coaches and team execs during the '14-15 season. Even the team's locker room is not off limits. ...

Tags: Media, Europe

07/16/14
BBC Staff To Strike During CW Games

Thousands of BBC journalists, technicians and other workers "are to stage a 12-hour strike next week to coincide with the opening ceremony of the Commonwealth Games, in a row over pay," according to the HERALD SCOTLAND. Members of the National Union of Journalists, Bectu and Unite "will walk out ar ...

Tags: Media, United Kingdom

07/16/14
Media Notes

Argentine first division side Boca Juniors' Twitter account -- @BocaJrsOficial -- experienced an "exponential increase in followers over the last 40 days," making Boca Juniors the first Argentine team with more than 1 million Twitter followers. The club's strategy revolved around a #BocaEsMundial co ...

Tags: Media

07/15/14
More Than 34M Watch World Cup Final

German public broadcaster ARD "set a new all-time ratings record for its broadcast of the World Cup final between Germany and Argentina," according to Sidney Schering of QUOTENMETER. A total of 34.65 million viewers tuned in to watch the final starting at 9pm on Sunday. The number surpassed the prev ...

Tags: Media, Europe

07/15/14
Facebook: WC Biggest Social Media Event

Facebook declared that Brazil's World Cup "was the biggest social media event on record involving 350 million Facebook Inc users worldwide," as it made strides into the so-called "real-time" market dominated by Twitter, according to Esteban Israel of REUTERS. Figures obtained by Reuters showed that ...

Tags: Media, Brazil

07/15/14
Sky, BT Sport Reveal '14-15 EPL Coverage

ManU Manager Louis van Gaal's first Premier League match with the club will be shown live on BT Sport, while rival broadcaster Sky has "secured the rights" to each of Man City, Liverpool, Arsenal and Chelsea's "opening games of the season," according to the London GUARDIAN. Swansea City provide the ...

Tags: Media, United Kingdom

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