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Online Betting Exchange Betfair Hires Agency Cubo To Handle Ad Business

Published in SportsBusiness Daily Global on 07 / 31 / 15

Online betting exchange Betfair appointed independent creative shop Cubo "as its agency of record without a pitch," according to CAMPAIGN LIVE. Cubo will launch an integrated campaign on Aug. 8 for the '15-16 Premier League football season called "more to play for." It "will be the first time that B...

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07/22/15
Media Notes

Heavyweight world champion Wladimir Klitschko and his management have agreed to extend their deal with German free-to-air TV broadcaster RTL for another five fights. Klitschko and RTL have been partners since '06. RTL Managing Dir Frank Hoffman: "We are extremely happy to enter the next round." RTL ...

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07/21/15
Tour De France Draws 1.4M On ARD

German public broadcaster ARD recorded 1.12 million viewers for its broadcast of the Tour de France on Saturday, according to Alexander Krei of DWDL. The number translated into a market share of 10.5%. Sunday's 15th stage drew a 9.8% share as 1.39 million viewers tuned in. In the target demographic ...

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07/21/15
BBC Defends Open Championship Decision

The BBC "defended its decision not to broadcast the first six hours of the extra day’s play at the Open" even though the first pairing of Ryan Fox and Bernhard Langer started their final rounds at 7:45am, according to Mark Tallentire of the London GUARDIAN. The Open "was extended into a fif ...

Tags: Media, United Kingdom

07/21/15
TV Analyst Brushes Off AFL Concern

A leading TV analyst "has brushed off concern" within the Australian Football League industry that Foxtel's recent investment in Channel Ten could hinder the value of the next broadcasting rights deal, according to Daniel Cherny of THE AGE. It is understood that the pay-TV provider's recent purchas ...

Tags: Media, Australia

07/21/15
SPFL Agrees New Live TV Deal For China

The Scottish Professional Football League "has agreed a deal to show live Scottish football on mainstream television in China for the first time," according to Chris McLaughlin of the BBC. Thought to be worth about £500,000 ($778,000) a year for three years, the deal "is with Letv Sports, Chin ...

Tags: Media, China, United Kingdom

07/21/15
Media Notes

German free-to-air TV channel ProSieben Maxx unveiled Frank Buschmann and Jan Stecker "as commentators for its NFL broadcasts." The channel signed a three-year deal with the league in early July and "will show 43 games this season." A ProSieben Maxx spokesperson said that the NFL reporting teams " ...

Tags: Media

07/20/15
UCI Partners With Telenet

The Int'l Cycling Union (UCI) and Telenet signed a contract for a long-term strategic partnership covering the principal UCI cyclo-cross events. The agreement will take effect from the '15-16 season and will run through to the end of the '19-20 season. Telenet will take over, on sub-licence fro ...

Tags: Media

07/20/15
Sport1 Acquires La Liga Rights

Liberty Global’s Dutch premium TV channel Sport1 "has again acquired the exclusive broadcast rights to La Liga," according to Chris Dziadul of BROADBAND TV NEWS. The acquisition "includes the rights to live broadcasts and extended highlights on TV and broadband internet." At least six games fr ...

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07/20/15
Tour De France Dir Hits Out At Media

Tour de France Dir Christian Prudhomme "blamed the media for aggression aimed at yellow jersey holder Chris Froome as the Briton's Team Sky were protected by police before the start of Sunday's 15th stage," according to Julien Pretot of REUTERS. Froome "had urine thrown at him by a spectator on S ...

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07/20/15
Media Notes

Liga MX side Dorados de Sinaloa and broadcaster TVC Deportes reached an agreement in which TVC Deportes will carry the team's home games during the upcoming season. The club's home games will be held on Saturdays at 9pm local time. The team joins León and Pachuca as the "only Liga MX teams wh ...

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