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Online Betting Exchange Betfair Hires Agency Cubo To Handle Ad Business

Published in SportsBusiness Daily Global on 07 / 31 / 15

Online betting exchange Betfair appointed independent creative shop Cubo "as its agency of record without a pitch," according to CAMPAIGN LIVE. Cubo will launch an integrated campaign on Aug. 8 for the '15-16 Premier League football season called "more to play for." It "will be the first time that B...

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Tags: Media, United Kingdom

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03/25/15
Media Notes

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03/24/15
Bundesliga Draws Top Numbers On Sky

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03/24/15
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03/24/15
Sky Sports To Carry Glasgow Tigers Race

Motorcycle speedway team Glasgow Tigers "are set to get a live meeting on Sky Sports this season" -- estimated to be worth up to £1M ($1.49M) for the new-look club, according to Phil Lanning of the Scotland DAILY RECORD. The Allied Vehicle Tigers were visited by Sky Sports broadcaster Nigel Pe ...

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03/24/15
BT Clears Out Television Unit

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03/24/15
Media Notes

ESPN "has acquired the Brazilian TV rights" to a package of qualification matches for Euro 2016 and the 2018 FIFA World Cup in Russia. The pay-TV broadcaster "has sublicensed the package from incumbent rights holder Globosat and will televise upcoming Euro 2016 qualification matches involving the li ...

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03/23/15
Russian Football In Talks For TV Deal

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03/23/15
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03/23/15
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