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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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03/20/14
Zee Rebuts Dhoni's Allegations

India's leading media company Zee Media Corp. Ltd. on Tuesday "vehemently rebutted the allegations in the defamation civil suit" filed by India cricket captain Mahendra Singh Dhoni in the Madras high court, where he alleged Zee news of telecasting "malicious" news about him, according to the PTI. Th ...

Tags: Media, India

03/19/14
Indian Cricketer Sues Zee TV

India cricket captain Mahendra Singh Dhoni "has sued" private TV network Zee TV "for defamation," according to the BBC. Dhoni filed a case in the Madras High Court demanding 1B rupees ($16.4M) in damages from the channel. He said that Zee TV "has been showing false reports suggesting his involvement ...

Tags: Media, India

03/19/14
UTV Media Sees Pre-Tax Profit Drop

TalkSport owner UTV Media suffered a 15.9% decline in pre-tax profits last year, with no major int'l football tournament, but "expects its performance to pick up in 2014 helped by the World Cup in Brazil," according to John Reynolds of the London GUARDIAN. The company also disclosed that it is "cons ...

Tags: Media

03/19/14
NBTC: Threatens World Cup Fines

Thailand's Office of the National Broadcasting and Telecommunications Commission warned Monday that RS, Thailand's broadcasting right holders for this summer's FIFA World Cup, "runs the risk of being fined" up to 17.3M baht ($538,800), should the company fail to allow all 64 matches from Brazil to b ...

Tags: Media, Asia

03/18/14
Sky Sport News Continues Positive Trend

German pay-TV operator Sky "is very satisfied with the development of its sports news channel Sky Sport News HD," which was launched in '12, according to Alexander Krei of DWDL. The channel's "daily average viewership has increased by 57%, from 210,000 viewers in '12 to 330,000 in '13." During the l ...

Tags: Media, Europe

03/18/14
Sky Renews Masters Broadcast Deal

German pay-TV operator Sky "has renewed its broadcast deal for The Masters golf tournament," according to Malte van Oven of GOLF POST. Sky announced that it "has extended its contract with The Masters for multiple years." The pay-TV network "did not disclose the exact length of the extension." In ad ...

Tags: Media, Europe

03/18/14
F1 Gives RTL, Sky Strong Ratings

German private-TV channel RTL “recorded an average of 3.12 million viewers for its broadcast of the Australian F1 Grand Prix on Sunday morning,” according to Alexander Krei of DWDL. The number translated into a market share of 43.2%. RTL’s broadcast of the season-opening race, whi ...

Tags: Media, Europe

03/18/14
New 123on App To Offer La Liga Highlights

The Spanish Football League (LFP) and multimedia group Mediapro have signed an agreement with Swedish technology company 123on, which will offer an app allowing fans to watch high-definition video clips of La Liga and Spanish second division goals and game summaries on their mobile phones. Fans will ...

Tags: Europe, Media

03/18/14
Telemundo Media Partners With Chevrolet

Telemundo Media and Chevrolet announced that they have teamed up to create a new digital sports reality series, "La Cueva de la Fiera," available on www.Telemundo.com/lacuevadelafiera. Supported by a 360° degree promotional campaign and produced in partnership with Chevrolet, the weekly webisode ...

Tags: Media, North America

03/18/14
Formula E Secures Deal With U.K.'s ITV

All 10 rounds of the '14-15 FIA Formula E Championship will be televised live and free-to-air in the U.K. after series organizers confirmed a broadcast deal with U.K. network ITV. Brokered by int'l media company MP & Silva, the ITV agreement adds to existing deals with Fox Sports and Japan&rsquo ...

Tags: Media, United Kingdom

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