Featured Story

Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

04/22/14
Bundesliga Scores Top Ratings On Sky

German pay-TV channel Sky Deutschland "obtained high ratings for its Bundesliga broadcasts over the weekend," according to Alexander Krei of DWDL. Sky attracted an average of 1.18 million viewers to its simulcast or one of its five individual game feeds on Saturday afternoon starting at 3:30pm. In t ...

Tags: Media, Europe

04/22/14
ICC T20 Broadcast Attracts 390 Million

Star Sports "has emerged as the clear winner" for broadcasting the 2014 ICC T20 World Cup , by registering record viewership on TV as well as its website, according to Urvi Malvania of the Indian BUSINESS STANDARD. According to TAM data provided by the sports broadcaster, "the event registere ...

Tags: Media, India

04/18/14
Close To 9 Million Watch German Cup

German public broadcaster ARD "attracted close to 9 million viewers to its broadcast of the DFB-Pokal (German Cup) semifinal between Bayern Munich and FC Kaiserslautern," according to Manuel Weis of QUOTENMETER. A total of 8.71 million viewers tuned in to watch Bayern Munich advance to the final. Th ...

Tags: Media, Europe

04/18/14
Local Broadcaster To Women's CL Game

The Women's Champions League semifinal game between German sides Turbine Potsdam and VfL Wolfsburg "will be broadcast after all," according to the DPA. Potsdam "has reached an agreement with local public broadcaster RBB to livestream the match." RBB "will show the game on Saturday at 2pm." Prior to ...

Tags: Media, Europe

04/18/14
IPL Broadcast Receives Positive Response

The Indian Premier League radio commentary in three languages "has become a big hit all over the Middle East," according to K.R. Nayar of GULF NEWS. Channel 2 Group Corp. Chair and Cricket Radio Founder Ajay Sethi said, “We are providing live ball-by-ball coverage of the seventh edition of the ...

Tags: Media, Middle East

04/18/14
Singapore Won't Subsidize WC Broadcasts

Sponsoring the broadcast of all 64 World Cup matches "may be the popular thing to do," but the Singaporean government "will not do so," according to Irene Tham of the STRAITS TIMES. Senior Minister of State for Communications & Information Lawrence Wong said this is because using public funds in ...

Tags: Media, Asia

04/17/14
Media Notes

ONE World Sports will present live coverage of the Kontinental Hockey League Gagarin Cup Finals ( ONE World Sports ). ... Bundesliga side FC Augsburg has launched an official smartphone app. The app, which includes team news, standings, statistics and player information, will be available for Androi ...

Tags: Media

04/17/14
ESPN Readies World Cup Coverage

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com ...

Tags: Media, North America, Brazil

04/17/14
Arsenal Launches YouTube Channel

Arsenal will start an official channel on YouTube. Exclusive features will be created for the Arsenal channel, showcasing both the club and its players. Features such as The Chat, Twitter Takeover and Arsenal Ink will be released via the platform. Supporters can access additional exclusives and cont ...

Tags: Media, United Kingdom

04/17/14
More Than 8 Million Watch German Cup

The DFB-Pokal (German Cup) semifinal between Borussia Dortmund and VfL Wolfsburg "attracted more than 8 million viewers on Tuesday night," according to David Grzeschik of QUOTENMETER. German public broadcaster ARD recorded 8.31 million viewers for its broadcast of the game starting at 8:30pm. The nu ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug