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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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06/04/14
Media Notes

BeIN Sport "has renewed its partnership" with the French Professional Football League (LFP) for the int'l media rights to Ligue 1. The Al Jazeera-owned broadcaster will pay the LFP €80M ($109M) a year "for the chance to market the rights" to Ligue 1 from '18-24, up from its current annual fee o ...

Tags: Media

06/04/14
Telefónica Takes Control Of Canal+ Spain

Spanish broadcaster Prisa and Spanish telecom Telefónica have "definitively agreed" to the sale of Prisa's 56% stake in pay-TV platform Canal+’s holding company to Telefónica for €750M ($1B), according to DIGITAL TV EUROPE. The agreement follows Prisa's "acceptance in princi ...

Tags: Europe, Media

06/04/14
IMG Signs WSOF Deal In Asia, Europe

IMG Media has secured distribution rights in Asia and England for the World Series of Fighting. IMG has secured broadcast coverage in Southeast Asia on 24-hour action pay-channel KIX. Fights will be broadcast in 15 territories including Hong Kong, Malaysia, Singapore and Thailand in '14-'15. In Euro ...

Tags: Media, Asia, Europe

06/03/14
DTM Signs TV Deals With CBS, BT

On behalf of German Touring Car Championship (DTM) rights holder ITR, Wige Marketing "has reached an agreement with U.S. TV channel CBS Sports Network to show the '14 season," according to MOTORSPORT TOTAL. CBS Sports Network "will show all 10 DTM races in full length on time delay in the U.S. and C ...

Tags: Media, Europe

06/03/14
More Than 11M Watch Friendly On ARD

More than 11 million viewers "tuned in to watch the int'l friendly between Germany and Cameroon on Sunday evening," according to Manuel Weis of QUOTENMETER. An average of 11.16 million viewers watched the game's broadcast on German public broadcaster ARD. The number translated into a market share of ...

Tags: Media, Europe

06/03/14
BT Sport Gets Caribbean T20 Coverage

BT Sport has secured a two-year broadcast rights deal in the U.K. and Ireland for the Caribbean Premier League T20 tournament. Ashes-winning former England off-spinner Graeme Swann will form part of the commentary team. BT Sport will broadcast live prime-time TV coverage of all 30 matches in the tou ...

Tags: Media, North America

06/03/14
India's MSM Lines Up World Cup Sponsors

India's Multi Screen Media is "roping in sponsors" for the World Cup, according to Urvi Malvania of the Indian BUSINESS STANDARD. The network has landed three new sponsors -- Hero Moto Corp., Xolo Mobile and Micrcosoft. The network "is in talks" with Havells, Sony India, Samsung, the UB Group, Micro ...

Tags: Media, India

06/03/14
Media Notes

The Argentine FA on Monday launched the official Twitter account of the Argentine national team -- @Argentina. The account debuted 10 days before the World Cup kickoff on June 12. The account's first tweet said, "Bienvenidos a la cuenta oficial de la AFA que acompañará a la Selecci&oac ...

Tags: Media

06/02/14
Boxing Obtains High Ratings On Sat.1

German free-to-air TV channel Sat.1 "recorded high ratings for its broadcast of the IBF boxing fight between Felix Strum and Sam Soliman on Saturday night," according to Manuel Weis of QUOTENMETER. A total of 3.58 million viewers tuned in to watch the fight, which started at 10:30pm. It was the chan ...

Tags: Media, Europe

06/02/14
Sky Deutschland Takes Issue To Club TV

German pay-TV channel Sky Deutschland "has taken issue with several football clubs and their own club-TV offerings,"  according to Petra Schwegler of W&V. Sky pays an average of €486M ($662.5M) per season for exclusive Bundesliga TV rights until '17. As the league's "biggest source of ...

Tags: Media, Europe

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