Featured Story

Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

12/15/14
TVI Retains Rights To LPFP

The Portuguese Professional Football League (LPFP) "renewed its media rights deal with TVI for a further two seasons," according to SOCCEREX. As part of the agreement, which covers the '14-15 and '15-16 seasons, "the commercial broadcaster will continue to provide domestic coverage of the Taç ...

Tags: Media, Europe

12/15/14
Nike Tops Top 10 YouTube Ads Of 2014

Nike "won the top two spots on YouTube’s list of most watched ads in 2014," earning a combined 171.7 million views for its “Winner Stays” and “The Last Game” video ads, according to Amy Gesenhues of MARKETING LAND. Both of Nike’s ads, along with Budweiser’s ...

Tags: Media

12/15/14
Live EPL Matches To Air On Friday Nights

Live English Premier League football "is set to invade British homes on Friday nights, as bidding for the rights to show the games and highlights kicks off between BT , Sky and others," according to Blitz, Mance & Thomas of the FINANCIAL TIMES. The league "is throwing an extra 14 matches into t ...

Tags: Media, United Kingdom

12/12/14
More Than 6M Watch CL Game On ZDF

German public broadcaster ZDF "recorded more than 6 million viewers for its broadcast of the Champions League game between FC Schalke and NK Maribor," according to Manuel Weis of QUOTENMETER. The game, which started at 8:45pm on Wednesday evening, attracted 6.01 million viewers. The number translate ...

Tags: Media, Europe

12/12/14
Media Notes

Following the Int'l Equestrian Federation's (FEI) announcement of its renewed partnership with the European Broadcasting Union and IMG through the end of '22, the FEI has now signed a second major multi-year broadcast deal inside a week. The new six-year agreement with Sky Mexico not only secures th ...

Tags: Media

12/11/14
Sports TV Deal Generate Close To $37B

Global sports broadcast rights have generated close to €30B ($37.2B) worldwide this year, according to the SID. The TVSM Global Report 2015 showed the total amount generated by TV contracts for sports rights is €36.8B. The number represents an increase of 34% in comparison to '10. The repo ...

Tags: Media, Europe

12/11/14
Sally Shipard Laments Loss Of Coverage

Former Australian women's national team footballer Sally Shipard admitted it is "hard to really contemplate" the prospect of women's football and basketball "not having exposure on national television," according to Lee Gaskin of the CANBERRA TIMES. The ABC will stop broadcasting both the W-League a ...

Tags: Australia, Media

12/10/14
Close To 3M Watch Boxing Fight On ARD

German public broadcaster ARD "attracted more than 2.7 million viewers to its broadcast of the boxing fight between Jürgen Brähmer and Pawel Glazewski on Saturday night," according to the SID. The light heavyweight fight, which Brähmer won after only 55 seconds, had a viewership of 2. ...

Tags: Media, Europe

12/10/14
WTA Signs Record $525M TV Contract

The women’s tennis tour "signed the biggest broadcasting contract in the sport," as Perform Group Plc agreed to pay $525M for rights to singles matches over 10 years, according to Danielle Rossingh of BLOOMBERG. The agreement "creates a company called WTA Media that will produce all 2,000 main ...

Tags: Media, Europe

12/10/14
ICC World Cup Releases Commercial

The countdown to the Int'l Cricket Council Cricket World Cup 2015 has officially begun, with the ICC releasing the official commercial for the event, according to INDIAN TELEVISION. With the tournament scheduled to begin on Feb. 14, the campaign titled "Greatness is Contagious" reflects the "i ...

Tags: Australia, Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug