Featured Story

Nike Gains Ground On Adidas In Terms Of Football Due To 'Ambush Marketing' Strategy

Published in SportsBusiness Daily Global on 09 / 24 / 14

Adidas and Nike "dominate the global market for football kits," which Reuters estimates to be worth more than $5B a year, according to Samantha Pearson of the FINANCIAL TIMES. While Nike "is the world’s biggest sportswear maker by sales," adidas "has long had the upper hand in football." Adida...

Read More

Tags: Marketing and Sponsorship

More Stories

05/13/13
ESPN America To Stop Broadcasts In July

ESPN's British-based European sports network, ESPN America, revealed that it "will suspend its TV broadcasts in Europe, North Africa and the Middle East on July 31," according to DIGITALFERNSEHEN. Not affected by the network's decision are the U.K. and Ireland, as British telecom company BT bought E ...

Tags: Media, Europe

05/13/13
Ten Acquires '14 Sochi Broadcast Rights

Ten Network "has secured the rights to broadcast the 2014 Winter Olympics" in Russia as new CEO Hamish McLennan "continues to chase sports rights to bolster the broadcaster’s ratings," according to Chessell & Holgate of the AUSTRALIAN FINANCIAL REVIEW. It is believed that Ten has paid abou ...

Tags: Media, Australia

05/10/13
BT To Offer EPL Free To Broadband Fans

BT will offer its new sports channels, including live Premier League football, "free to customers who take its broadband service as the telecom operator ramps up its challenge to BSkyB's dominance of U.K. pay-TV," according to Mark Sweney of the London GUARDIAN. BT "is aiming to lure customers to it ...

Tags: Media

05/10/13
Sky Extends Contracts With Golf Majors

German pay-TV channel Sky Deutschland "will continue to have the most comprehensive golf coverage on German TV as it extended its media rights with three of the four majors until '15," according to Manuel Weis of QUOTENMETER. The network "extended its contracts with the U.S. Open, The Open Champions ...

Tags: Media, Europe

05/10/13
CA, Nine Could End 36-Year Partnership

The 36-year relationship between Australian cricket and Nine "is in danger of splitting after the sport's ruling body launched legal action against the network," according to Hawthorne & Vedelago of the SYDNEY MORNING HERALD. Cricket Australia, which derives an estimated 80% of its income from T ...

Tags: Media, Australia

05/09/13
FIFA, EA Sports Extend Partnership

EA Sports and FIFA extended their existing licensing agreement until Dec. 31, 2022. Under the terms of the agreement, EA Sports maintains exclusive rights to release FIFA-branded action and management video games. In addition, EA Sports also holds exclusive rights to release the official FIFA World ...

Tags: Media, North America

05/09/13
Lions Sorry For 'Inappropriate' Tweets

The British and Irish Lions apologized for “inappropriate” material published on their official Twitter feed, according to Andrew Baldock of the SCOTSMAN. Two recent tweets on @lionsofficial "have been removed." One of the tweets asked whether players awaiting the squad announcement were ...

Tags: Media, United Kingdom

05/08/13
Sogecable Seeking LFP Representation

Spanish pay-TV provider Sogecable wants representation in the Spanish Football League (LFP), according to José Félix Díaz of EL CONFIDENCIAL. To achieve this, Sogecable is pressuring the Spanish teams whose rights the provider controls. Sogecable "wants to have a voice and a vot ...

Tags: Media, Europe

05/08/13
TalkSport Lauchnes Int'l Targeted Ads

TalkSport "is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertising to its international listeners, in what it claims to be a technological first," according to Chloe Smith of MEDIA WEEK. The platform "will enable campaigns ...

Tags: Media, United Kingdom

05/08/13
UFC, BT Sport Ink Three-Year Deal

The UFC Tuesday announced it has "signed a three-year TV deal" with BT Sport, the "soon-to-launch lineup of premium pay channels in the U.K. and Ireland," according to Dann Stupp of MMAJUNKIE. Exact details of the deal, which goes into effect Aug. 1, are yet to be announced. But UFC offici ...

Tags: Media, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug