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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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05/22/13
ManU Scores EPL's Top TV Money Share

ManU emerged as the EPL's top earner when it comes to TV revenue, according to Tom Sharp of the LONDON TIMES. The champion's total income from TV for the '12-13 campaign was £60.8M ($92.2M), but even the division’s bottom club "will earn more than that next season under the terms of the ...

Tags: Media, United Kingdom

05/22/13
Bayern Receives Biggest TV Money Share

Bundesliga champion Bayern Munich "has received the most money from the German Football League's (DFL) TV-rights deal," according to the DPA. The Munich club received a reported €36M ($46M) in TV money and therefore €6M ($7.7M) more than Bayer Leverkusen, which is second on the list with & ...

Tags: Europe, Media

05/22/13
CA Considers Social Media Policy

Cricket Australia CEO James Sutherland conceded that "the governing body might need to consider implementing a social media policy in light of the recent David Warner Twitter controversy," but insisted that "he will continue to encourage players to use the forum," according to Angela Habashy of the ...

Tags: Media, Australia

05/21/13
Slim Purchases Mexican Football Clubs

Mexican billionaire Carlos Slim's latest acquisitive foray "is meeting resistance" after touching a national passion: football, according to the AP. Slim recently bought part of two of Mexico's first division football teams, setting up another showdown with TV giants Televisa and TV A ...

Tags: Media, North America

05/21/13
ESPN Makes Quiet Exit From England

ESPN will always be "The Little Channel That Could" in England even as it "prepares to pack its bags and head home after four years of poking around looking eager," according to Jonathan Liew of the London TELEGRAPH. This "may seem odd given the scale and global reach of the ESPN megalith." How ...

Tags: Media, United Kingdom

05/21/13
NBL De-Merger Faces Complications

The proposed de-merger of the National Basketball League from under Basketball Australia's umbrella "has hit a major sticking point over free-to-air television rights with Network 10," according to Boti Nagy of THE ADVERTISER. The deal Ten has with BA to televise NBL games extends for a further ...

Tags: Media, Australia

05/21/13
IIHF Worlds Final A Success For Sport1

German free-to-air TV channel Sport1 "has recorded above average ratings for its broadcast of the 2013 IIHF World Championship final between Sweden and Switzerland," according to David Grzeschik of QUOTENMETER. A total of 530,000 viewers tuned in to watch the final. The game, which started at 8:25pm ...

Tags: Media, Europe

05/21/13
Sky Media Network Increases Revenue

Sky Media Network, the commercial arm of German pay-TV channel Sky, "has drawn a positive balance for the concluded Bundesliga season," according to Alexander Krei of DWDL. During the '12-13 season, the company increased its revenue by 37.4% in comparison to the previous season. Sky Media Network "w ...

Tags: Media, Europe

05/21/13
Media Notes

German free-to-air TV channel Sport1 "will live broadcast the first practice of new Bayern Munich coach Pep Guardiola on June 26." The channel plans to broadcast live for five hours between 11am-4pm German time ( DWDL, 5/20 ). ... German pay-TV channel Motorvision TV "has acquired additional motor ...

Tags: Media

05/20/13
IPL's TV Ratings On Sticky Wicket

The recent spot-fixing scandal and the beating the Indian Premier League brand is taking because of it "are not the only worries for the sporting extravaganza," according to Gaurav Laghate of the Indian BUSINESS STANDARD. Its all-India TV ratings (TVR) are also falling as the enthusiasm among TV vie ...

Tags: Media, India

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