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BT Will Run Infinity Lab Competition Focused On Sports Fan Engagement

Published in SportsBusiness Daily Global on 10 / 19 / 17

BT is "seeking entrepreneurs and start-ups to help it innovate around fan engagement and bringing viewers closer to the action during its sports coverage," according to Matthew Chapman of CAMPAIGN LIVE. The telecom is "running a BT Infinity Lab competition to find ideas," and the winner will be tria...

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Tags: Media, United Kingdom

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07/15/16
ProSieben Maxx Increases NFL Coverage

German media company ProSiebenSat.1 will increase its NFL coverage on free-to-air TV channel ProSieben Maxx and online portal ran.de this fall. In addition to the usual game broadcasts, ProSieben Maxx and ran.de will show a weekly highlights magazine at 6:30pm on Sundays. The channel and the website ...

Tags: Media, Europe, North America

07/15/16
Media Notes

BeIN LaLiga announced on Thursday that former players  Raúl and Michael Laudrup will be commentators for the channel. The pair will join Jorge Valdano and Andoni Zubizarreta, with the objective of offering "the vision of four professionals from the football world." They "will p ...

Tags: Europe, Media

07/15/16
Channel 4 Unveils Disabled Presenters

Channel 4 "made a ground-breaking commitment to diversity by unveiling the largest ever team of disabled presenters for its coverage of the 2016 Rio Paralympics," according to Adam Sherwin of INEWS. Almost two-thirds of the on-screen talent working on Channel 4’s Paralympics coverage "will be ...

Tags: Media, United Kingdom

07/15/16
'Superhumans' Return On Channel 4

Channel 4 is "launching a follow-up" to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities, according to Maisie McCabe of CAMPAIGN LIVE. The spot forms a central part of Channel 4’s "Year of Di ...

Tags: Media, United Kingdom

07/14/16
Gravity Road Creates Trick Shot Contest

Gravity Road "revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June," according to Simon Gwynn of CAMPAIGN LIVE. The duel "began when current Barcelona and Brazil star Neymar posted a video of hi ...

Tags: Media, United Kingdom

07/14/16
Star To Launch Premium HD Channels

Star Sports will air the EPL, Bundesliga, F1 and the tennis grand slams on its "two new premium HD sports channels" Select HD1 and Select HD2 exclusively this August, according to Gaurav Laghate of the ECONOMIC TIMES. Star India "decided to remove these properties from its existing standard and ...

Tags: Media, India

07/14/16
Media Note

German pay-TV operator Sky Deutschland will launch its first free-to-air TV channel later this year. The network's 24-hour sports news channel, Sky Sport News HD , will be available on free-TV in Germany and Austria starting Dec. 1. Viewers will be available to access the channel through satellit ...

Tags: Media

07/13/16
ICC Sees TV Revenue Grow By 40%

Int'l Champions Cup organizers have seen a boost in broadcast revenues for the upcoming edition of the summer football tournament. A spokesperson for tournament organizers Relevent Sports told SBD Global that TV revenues have increased by 40% from ...

Tags: Media, Europe

07/13/16
Telstra Forced To Pull Guerrilla Ad

Australian telecom Telstra "has been forced to pull an ad promoting the Channel Seven Olympics app after receiving legal letters about the guerrilla ad," according to Nic Christensen of MUMBRELLA. The campaign, which aired for less than than a week, "was set to a modern version of Peter Allen’ ...

Tags: Media, Australia

07/13/16
Euro Draws Over 30 Million Mentions

Sports communications agency Sport Market and its brand strategy partner Synthesio “analyzed the Internet conversations on social media surrounding Euro 2016,” according to LE FIGARO. Between the opening match on June 10 and the final on July 10, Euro 2016 “was mentioned 30.7 milli ...

Tags: Media, Europe

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