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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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08/09/13
Media Notes

Unipublic, the company that organizes the Vuelta a España, will launch an official "La Vuelta" app that will "be available on iPhone, iPad and Android devices starting on Aug. 21." Unipublic is producing the app with partner and marketing specialist Invermedia Advertising. There "will be two ...

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08/08/13
Vodafone To Bundle Live EPL, Music

Vodafone has revealed that it will bundle live EPL football and digital music streaming into its 4G packages "after signing deals with Spotify and Sky," according to Nic Fildes of the LONDON TIMES. The company "will go head-to-head with the rival O2 in launching 4G on the same day," Aug. 29. It wil ...

Tags: Media, United Kingdom

08/08/13
Axel Springer Considers Legal Action

German publishing company Axel Springer Board Chair Mathias Döpfer "has increased the pressure on the German Football League (DFL)," according to Marc Bartl of KRESS. In the dispute concerning broadcasting rights between Axel Springer and German pay-TV network Sky Deutschland, Döpfer said ...

Tags: Media, Europe

08/08/13
Barca, Real Madrid Top Social Media List

Barcelona and Real Madrid are the most popular teams in the world in terms of the clubs' followers on Twitter and Facebook, according to rankings by marketing agency ZenithOptimedia. On Facebook, Barcelona, is No. 1 with 42.7 million followers, followed by Real Madrid with 38.4 million, ManU with 33 ...

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08/08/13
Media Notes

La Liga Athletic Bilbao is having a documentary, "A century in 90 minutes," made about its old stadium, San Mamés, which is currently being demolished. The club wants the film to "serve the stadium's legacy for future generations, so it has supported a rigorous, high-quality audiovisual docum ...

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08/07/13
DFL Questions Sky's Smartphone App

The German Football League (DFL) "questions the new Sky Sport News HD app launched by German pay-TV operator Sky Deutschland," according TELECOMPAPER. The DFL said in a press statement that "it has some questions about the app as Sky Deutschland does not have rights to stream live matches or goals f ...

Tags: Media, Europe

08/07/13
BBC Hires Female Presenter Green

BBC Sport has confirmed that it "will replace the legendary" James Alexander Gordon with former Radio 4 presenter Charlotte Green, who will be "the first female voice to read the classified football results at 5pm on Saturday afternoons," according to Charles Sale of the London DAILY MAIL. Gordon, 7 ...

Tags: Media, United Kingdom

08/07/13
ARD, Sky Score With Bayern Match

German public broadcaster ARD "has recorded satisfying ratings for its broadcast of the first round DFB Pokal (German Cup) match between BSV SW Rehden and Bayern Munich," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 5.17 million viewers tuned in to watch the game, which started at ...

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08/07/13
FFA, WSG Extend A-League Deal

Football Federation Australia has appointed World Sport Group to represent the worldwide (excluding Australia and Oceania) broadcast rights for the Australian national football league, the Hyundai A-League, for a further four years, until the end of the '16-17 season, according to CAMPAIGN ASIA. In ...

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08/07/13
Latin 'Fox Sports Radio' Debuts

TV channel Fox Sports 2's (formerly known as Fox Sports Latinoamérica) "Fox Sports Radio" made its debut on Monday, with broadcasters André Marín, Alejandro Blanco and Daniel Brailovsky, also a former Argentinian footballer, "contributing analysis of the sporting topics of the d ...

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