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National Rugby League Expected To Sign Richest TV Contract In Aussie Sports History

Published in SportsBusiness Daily Global on 08 / 04 / 15

Every National Rugby League game in every round will be shown live on TV for the first time in rugby league history as part of the NRL's "soon-to-be-secured" A$1.7B ($1.24B) broadcast deal, according to Phil Rothfield of the Sydney DAILY TELEGRAPH. New elements of ­negotiations for the "richest tele...

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Tags: Australia, Media

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More Than 17M Watch Dutch Victory

German public broadcaster ARD "attracted more than 17 million to its broadcast of the World Cup match between the Netherlands and Mexico on Sunday," according to Manuel Weis of QUOTENMETER. A total of 17.22 million viewers tuned in to watch the game starting at 6pm. The number translated into a mark ...

Tags: Media, Europe

Real Madrid's Bale Stars In BT Ad

Real Madrid player Gareth Bale "stars in the latest campaign from BT Sport to promote its European football," according to Maisie McCabe of CAMPAIGN LIVE. The ad, created by Abbott Mead Vickers BBDO, "features Bale talking about the clubs he has chosen to move to during his career." The Welsh winger ...

Tags: Media, United Kingdom

Serie A Rights Award May Drive M&A

The award of broadcast rights for Serie A to Sky Italia and Mediaset "is clarifying valuations for the two rivals and may trigger merger activity in Europe's pay-TV market," according to Masoni, Pollina, Holton & Davies of REUTERS. Sky Italia -- a unit of 21st Century Fox -- and Silvio Berluscon ...

Tags: Media, Europe

Shootout Tops Super Bowl On Twitter

Brazil's win on Saturday over Chile, which the World Cup host won with a 3-2 edge in penalty kicks, "was tweeted about more than this year's Super Bowl," according to the EP. Twitter announced on Saturday that traffic on its social network reached 388,985 tweets per minute during the game, surpassin ...

Tags: Europe, Media

Adidas, Nike Clash On Social Media

Adidas "might be attracting bad online buzz" for its sponsorship of biting Uruguayan footballer Luis Suárez -- "but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too," according to Eisenhammer & Thomasson of REUT ...

Tags: Brazil, Media

World Cup Sets Global Viewing Records

FIFA World Cup coverage from Brazil "is setting TV viewing records in 2014," according to Arif Durrani of MEDIA WEEK. The group matches "have set TV records in a number of markets." Sales of TV advertising and subscriptions "have also benefitted." A total of 11.5 million Dutch viewers (88.4%) "watch ...

Tags: Media, Europe

V8 Broadcast Rights War Affects Lowndes

A TV war over V8 broadcast rights "will stop Craig Lowndes from defending his Bathurst 12-hour title, with the fabled event to be robbed of its biggest stars," according to James Phelps of the Sydney DAILY TELEGRAPH. A spat between "heavyweight networks" Seven and Ten "turned nasty last week with V8 ...

Tags: Media, Australia

World Cup Games Attract Top Ratings

German public broadcaster ARD "obtained market shares of more than 40% for its broadcasts of Wednesday's World Cup games," according to Manuel Weis of QUOTENMETER. The game between Ecuador and France attracted 9.26 million viewers starting at 10pm. The number translated into a market share of 41%. I ...

Tags: Media, Europe

Tencent Profits From World Cup

Although its advertising revenue during the World Cup period cannot match the 1.5B yuan ($242M) of state broadcaster CCTV, Chinese Internet company Tencent earned about a third of the 700M yuan ($112M) "in revenue generated from advertising placed on Internet video sites for the tournament," accordi ...

Tags: Media, China

Bulgarian Clubs Agree On TV Distribution

The Bulgarian football league "has distributed its TV rights income for the 2013-14 season showing the disparity in domestic TV deals between the big leagues of Western Europe," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. Ludogorets Razgrad "was the biggest beneficiary after the clu ...

Tags: Media, Europe

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