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Peak Audience Of Close To 17 Million Viewers Watch England's Euro 2016 Loss On ITV

Published in SportsBusiness Daily Global on 06 / 29 / 16

England’s "loss to Iceland and humiliating exit from Euro 2016 drew more than 15 million viewers," the biggest U.K. TV audience for two years, according to Mark Sweney of the London GUARDIAN. The 2-1 loss "drew a match average of 15.2 million viewers on ITV." Viewing peaked at 16.9 millio...

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