Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

09/06/13
Media Notes

German sports network Sport1 has signed an agreement with Austrian telecom comany A1 that will see pay-TV channel Sport1 US distributed throughout Austria as part of A1's TV offerings. More than 220,000 customers use A1's TV service. Sport1 US will be available on A1's premium TV package ( Sport1 ). ...

Tags: Media

09/05/13
Fox Int'l Acquires NFL Rights In Europe

Fox Int'l Channels announced a two-year agreement with NFL Int'l to broadcast one NFL game per window in English across parts of Europe on Fox Sports channels, Fox Sports-branded blocks and Fox Sports services beginning with the '13 season. Fox Int'l Channels will broadcast Sunday games, Sunday Nigh ...

Tags: Media

09/05/13
CNBC Announces Partnership With Saracens

CNBC has become the official broadcast partner of Premiership rugby club Saracens. The global partnership, announced Wednesday, sees the business and financial news network unite with one of Europe's leading rugby clubs. The CNBC brand will appear on Saracens playing jerseys, with the netw ...

Tags: Media, United Kingdom

09/05/13
Media Notes

ManU player Wayne Rooney has escaped censure from the Advertising Standards Authority, after the watchdog ruled an ad promoting Nike Football was "obviously identifiable" as marketing communication. In its ruling, the ASA noted that "the text was immediately followed by the @NikeFootball handle, the ...

Tags: Media

09/04/13
BBC's Transfer Deadline Ratings Up

BBC Sport's online coverage of transfer deadline day was followed by 9.4 million browsers worldwide, "the highest outside of the London Olympics," according to the BBC. Over 6.4 million users were from the U.K., while the 3 million global figure "was also a record." A special 22 ...

Tags: Media, United Kingdom

09/04/13
Absolute Radio To Air Weekly NFL Games

Absolute Radio "has secured commentary rights for American football" in an exclusive deal with the NFL, according to Sunni Upal of the London DAILY MAIL. The station will broadcast 20 live games throughout the season on Sunday nights, "including the two Wembley fixtures and Super Bowl 48 from Metlif ...

Tags: Media, United Kingdom

09/04/13
SuperSport To Televise NBA In Africa

The NBA and SuperSport on Thursday announced a new multi-year TV and digital partnership that will have NBA games and programming televised in 47 territories in Sub-Saharan Africa. As part of the partnership, NBA.com/Africa, the league’s official website for fans in Africa, will be ...

Tags: Media, Africa

09/03/13
More Than 7M Watch UEFA Supercup On ZDF

German public broadcaster ZDF "has attracted more than 7 million viewers to its broadcast of the UEFA Supercup between Bayern Munich and Chelsea FC," according to Daniel Sallhoff of QUOTENMETER. A total of 7.68 million viewers tuned in to watch the game on Friday at 8:35pm. The number translated int ...

Tags: Media, Europe

09/03/13
Channel 4 Secures Super Bowl Rights

Channel 4 is to become the new U.K. terrestrial TV home of the NFL and Super Bowl "as part of a two-year agreement" with the NFL, according to Mike Dawes of the London DAILY MAIL. In a deal that sees the station become the NFL’s exclusive free-to-air TV partner in the U.K., Channel 4 "will als ...

Tags: Media, United Kingdom

09/03/13
Media Notes

German free-to-air TV channel RTL "will air its next boxing fight between Wladimir Klitschko and Alexander Povetkin at prime time." RTL's coverage of the WBA heavyweight fight "will start at 8:15pm, with the actual fight scheduled to begin at 9:15pm." The bout will take place in Moscow on Oct. 5 ( ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug