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Beer Brand Krombacher Tops List Of Advertisers For RTL's F1 Broadcasts In '16

Published in SportsBusiness Daily Global on 12 / 08 / 16

German beer brand Krombacher "was the highest-paying advertiser during the '16 F1 season on German free-to-air TV channel RTL," according to Kathrin Hartmann of SPONSORs. The sports business magazine and media and marketing consulting company Ebiquity Germany analyzed the past season. In comparison ...

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Tags: Europe, Media

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11/06/15
CNMC Makes Requests To LFP

Spain's National Commission of Markets & Competition (CNMC) issued a statement about "the conditions of the auction" of the TV rights for the next three years in La Liga and the Spanish second division, according to Carlos Arribas of EL PAÍS. The CNMC asks that the Spanish Football League ...

Tags: Europe, Media

11/06/15
A-League Could Benefit From Optus Taking EPL

Fox Sports' loss of the English Premier League TV rights "could benefit the value of the next A-League broadcast deal but that hinges on just one issue: the influx of marquee players," according to Dominic Bossi of the SYDNEY MORNING HERALD. According to independent media communication agency Fusion ...

Tags: Media, Australia

11/06/15
Media Notes

The European Broadcasting Union and the European Union of Gymnastics have reached a four-year agreement for exclusive worldwide media rights on all platforms (radio, TV and digital) as well as a services partnership. It prolongs the current agreement for '17-20, covering 10 championships and includi ...

Tags: Media

11/05/15
WBSC Announces Broadcast Rights

The World Baseball Softball Confederation announced that broadcast rights have been awarded in territories across the world for the first-ever WBSC Premier12. In Europe, Fox Sports has been awarded the rights to broadcast the new int'l baseball flagship tournament in Italy and the Netherlands. Dutch ...

Tags: Media

11/05/15
NTV Plus Acquires Bundesliga Rights

Germany's Bundesliga "has found a new home in Russia pay-TV channel NTV Plus since the last match week," according to Holger Rehm of SPONSORs. While the live broadcast rights went to NTV Plus, the rights for highlights and video-on-demand offerings for Bundesliga and 2nd Bundesliga games in Russia " ...

Tags: Media, Europe

11/05/15
Paris 2024 Appoints Vero Communications

Paris 2024 on Wednesday announced the appointment of Vero Communications, the London-based strategic sports communications consultancy led by Chair Mike Lee, following an int'l tender process, on a contract that will run up to the host city decision at the IOC session in Lima, Peru, in Sept. '17.&nb ...

Tags: Europe, Media

11/05/15
BBC Bosses Not Backing Down

The ongoing funding row between the Scottish Professional Football League hierarchy and the BBC "deepened last night" when BBC Sport Dir Barbara Slater "told the league to forget about trying to squeeze a bigger share out of the contract which the public service broadcaster has to screen Scottish do ...

Tags: Media, United Kingdom

11/05/15
Media Notes

The Chinese Super League "has agreed a partnership with iRena, a Beijing-based sports agency, to jointly launch a range of CSL-themes mobile games." IRena "will collaborate with game developers and the CSL to create a series of soccer game apps for various mobile platforms and web portals such as Si ...

Tags: Media

11/04/15
Social Studies: NFL U.K.'s Sarah Swanson

NFL U.K. Head of Marketing Sarah Swanson recently moved from a position with NFL Network to her current London-based position, where she manages the league's U.K. social media presence ( @NFLUK ). Her presence is only part of the league's growth plans. She said, "Two months ago, we hired an internat ...

Tags: Media, United Kingdom

11/04/15
IQiyi Partners With PGA Tour

IQiyi signed an agreement to become the PGA Tour’s official digital streaming portal in China from '16-20. When the new five-year agreement begins in '16, golf fans in China will be able to watch over 1,500 hours of live streaming from more than 40 PGA Tour tournaments per year, including The ...

Tags: Media, China

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