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Sky, BT Agree To Content Sharing Deal Ahead Of Next Year's EPL Rights Auction

Published in SportsBusiness Daily Global on 12 / 18 / 17

One of the "most brutal battles" in the U.K. TV market was resolved after BT and Sky "struck a deal to carry each other's content," according to Nic Fildes of the FINANCIAL TIMES. The reciprocal agreement means BT can offer Sky Sports, Sky Cinema and Sky Atlantic directly to its customers, while Sky...

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