Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Marketplace Roundup
Infront Sports & Media has become the exclusive partner of 2nd Bundesliga club SV Sandhausen through '16. Infront will support the newly promoted side for the next four years, handling the marketing of major commercial rights around the club and stadium. The agreement includes the main sponsor a ...
USA Basketball Is All Nike
There were “no sneaker controversies, real or imagined, in this year's selection” of the USA men's Olympic basketball team, as “fate has made the USA squad all-Nike,” according to Allan Brettman of the Portland OREGONIAN. Adidas America Global Basketball officials in Portland ...
Tags: Marketing and Sponsorship, Nike, Adidas
Gazprom New Chelsea Sponsor
Chelsea FC and Gazprom Marketing & Trading Ltd. announced a three-year energy partnership deal on Tuesday. Gazprom will become the club’s official global energy provider, supplying gas and power at Stamford Bridge Stadium and Chelsea’s training facility at Cobham. As part of the deal ...
Tags: Marketing and Sponsorship, United Kingdom, English Premier League
BMW Sticks With Superbike
BMW Motorrad revealed that it "will continue its Superbike World Championship involvement," and compete with one factory team at the start of '13, according to MOTORSPORT-TOTAL.com. The company is also carrying out a realignment and pooling of its superbike activities. BMW Motorrad Italia will ...
Tags: Marketing and Sponsorship, Europe
RBS Extends 6 Nations Rugby Sponsorship
RBS has agreed to a 70% increase in its 6 Nations rugby sponsorship deal, as it appears "to have beaten" financial services rival HSBC to keep the title sponsorship of the annual tournament, according to John Reynolds of MARKETING MAGAZINE. The bank, which is more than 80% owned by the taxpayer, "is ...
Tags: Rugby, Marketing and Sponsorship, Europe
German Brewer Ends Eintracht Sponsorship
Private German brewer Licher has ended its 11-year long sponsorship deal with Bundesliga club Eintracht Frankfurt, according to Thorsten Winter of FRANKFURTER ALLGEMEINE ZEITUNG. Licher, which is owned by the Bitburg-Group, said that its decision is "caused by the club's expectations." Licher CEO Ra ...
Tags: Marketing and Sponsorship, Europe
BOA Picks Pitch To Assist With Games
The British Olympic Association retained sports communications consultancy Pitch to assist with its media activity during the London Games as well as undertaking a campaign to promote products designed to help fans of Team GB show their support. Pitch will support BOA on the management and media rel ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Malaysia beverage manufacturer 100plus named Malayasian national football team keeper Khairul Fahmi Che Mat as their new brand ambassador. Kahirul signed a two-year contract which will see him "appearing in 100plus advertisements and promotions throughout Malaysia" ( THESTAR.com, 7/17 ). ONE ...
Under Armour Targets Europe
Under Armour is planning to use its sponsorship of EPL club Tottenham Hotspur "in an aggressive digital marketing drive this summer as part of a wider strategy to steal market share from Nike and adidas in the apparel category in Europe,” according to Sebastian Joseph of MARKETING WEEK. UA wil ...
Nike Capitalizing On Federer's No. 1 Run
Nike "wasted no time" in capitalizing on Roger Federer's return to the world No. 1 spot following his seventh Wimbledon title, according to TENNISNEWS.com. The company released new ads that play on the fact that the Swiss player is "tied with another long-term Nike man" -- Pete Sampras -- for the mo ...
Tags: Tennis, Marketing and Sponsorship, Europe
