Featured Story

Real Madrid Reportedly Signs Record-Setting Renewal Of Shirt Deal With Emirates

Published in SportsBusiness Daily Global on 09 / 22 / 17

With Real Madrid "keen" to maximize revenue in its "constant financial battle" with ManU, the club reportedly renewed its shirt sponsorship deal with Emirates a year ahead of schedule and will receive €70M ($83.5M) per year as part of the new agreement, according to MARCA. Palco23 reported...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

10/20/16
Tempobet Signs Deal With Arsenal

Online sportsbook Tempobet has "penned a deal to become a regional betting partner for Arsenal," according to INTER GAME. The three-year deal will "give the operator LED advertising coverage at the club’s Emirates Stadium in London for a ...

Tags: Marketing and Sponsorship, United Kingdom

10/20/16
Marketplace Roundup

Bundesliga side Borussia Dortmund  "penned a deal" with Sport8 , a Chinese youth training initiative . Sport8 will become the official partner of Dortmund youth training, "with resources and facilities being shared between the two part ...

Tags: Marketing and Sponsorship

10/19/16
Australian NBL Teams Up With Catapult

Australia's National Basketball League signed a deal with Catapult Group Int'l to become the league's official wearable analytics partner for the next three years. The agreement includes a partnership to a range of next generation applications to be delivered to NBL fans across all NBL media platfor ...

Tags: Marketing and Sponsorship, Australia

10/19/16
Australia Needs New Test Team Sponsor

Test matches in Australia "will be in need of a new naming rights sponsor" from mid-'17 after it was revealed that Commonwealth Bank's new A$15M ($11.5M) deal to "support diversity in the game over the next three years is in fact a reduction of the bank's investment in cricket" by more than a third, ...

Tags: Marketing and Sponsorship, Australia

10/19/16
Netball Australia Partners With Suncorp

Netball Australia announced insurance company Suncorp as its principal partner for the next five years in a sponsorship deal that includes the naming rights for the new national league, which gets under way in '17, according to Mike Hytner of the London GUARDIAN. The news "comes off the back of ...

Tags: Australia, Marketing and Sponsorship

10/19/16
Marketplace Roundup

The Int'l Cycling Union (UCI) and Swiss watchmaker Tissot have extended their partnership for a further four years until '20. The agreement, which started in '95, ensures that their long-term partnership will last for at least a quarter of a century. The latest deal sees Tissot become the first ...

Tags: Marketing and Sponsorship

10/18/16
Star Plus, BCCI Team Up For Campaign

Star India "has launched a new brand campaign for its flagship general entertainment channel Star Plus" featuring three leading cricket players from Team India, according to Urvi Malvania of the Indian BUSINESS STANDARD. Titled Nayi Soch, the campaign "includes three brand films," featuring Team Ind ...

Tags: Marketing and Sponsorship, India

10/18/16
Cricket Hong Kong Unveils Brand Identity

The Hong Kong Cricket Association has unveiled a new brand identity featuring a new logo based on the bauhinia orchid and a name change to Cricket Hong Kong. The name, logo and strategic direction mark a coming-of-age in the development of the game in Hong Kong -- a sport that has been played t ...

Tags: Marketing and Sponsorship, Asia

10/18/16
Women's Cricket In Australia Gets Cash

Cricket Australia announced what it described as "the largest single investment in women’s sport and diversity programs," backed by a A$5M ($3.8M)-a-year commitment from the Commonwealth Bank for the next three years, according to Nicole Jeffery of THE AUSTRALIAN. The "arms race" for Australia ...

Tags: Marketing and Sponsorship, Australia

10/18/16
Arsenal Partners With Octopus Energy

Arsenal announced solar power firm Octopus Energy as the club's official energy partner in the U.K. Octopus Energy will be working on a long-term plan to develop renewable power supplies for the club. This will include Emirates Stadium. Octopu ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug