Featured Story

Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

Read More

Tags: People and Pop Culture, United Kingdom

More Stories

01/21/14
Marketplace Roundup

Electronic Arts has signed a long-term agreement with Professional Game Match Officials Ltd. that will see EA SPORTS become the new principal partner for PGMOL up until the end of the '18-19 season. Under the deal, EA's logo will appear on the referee's jerseys ( Premier League ). ... Bundesliga clu ...

Tags: Marketing and Sponsorship

01/20/14
West Brom Sponsor Threatens To Leave

Property website Zoopla is "threatening to axe its multi-million pound shirt deal" with EPL West Brom if striker Nicolas Anelka continues to play for the club "over fears the brand’s Jewish roots are being tarnished by the worsening furore around his controversial ‘quenelle’ goal c ...

Tags: Marketing and Sponsorship, United Kingdom

01/20/14
Arsenal, Chinese Phonemaker Partner

Chinese smartphone maker Huawei "is stepping up its U.K. and European marketing" with a two-year deal with EPL, according to Sarah Vizard of MARKETING WEEK. Huawei hopes the deal "will boost brand awareness in the region." The deal lasts until the end of the '15-16 football season. It will see Arsen ...

Tags: Marketing and Sponsorship, United Kingdom

01/20/14
Gomez Part Of Pepsi Football Campaign

Pepsi "has signed a testimonial deal with Serie A Fiorentina striker Mario Gomez to be part of its int'l campaign surrounding this year's World Cup in Brazil," according to W&V. Pepsi "has allocated a total of 19 football players for its campaign ." Lionel Messi and Sergio Agüero (bot ...

Tags: Marketing and Sponsorship, Europe

01/20/14
Man City, Jaguar Energy Drink Partner

Jaguar Energy Drink UK announced a new partnership to become the first official U.K and Ireland energy drink partner of Man City. The deal is the brand's first taste of football sponsorship in the U.K. The sponsorship will kick off at the top-of-the-table clash between Man City and Chelsea at the Et ...

Tags: Marketing and Sponsorship, United Kingdom

01/20/14
Marketplace Roundup

The German Tennis Federation (DTB) has agreed to a sponsorship deal with Clinton Group to become the federation's official fashion partner. Clinton Group will outfit Germany's Fed Cup and Davis Cup teams for the next three years, using its women's brand Soccx and men's brand Camp David ( DTB ). ... ...

Tags: Marketing and Sponsorship

01/17/14
Liverpool Partners With Dunkin' Donuts

Liverpool announced a "multi-year" deal with U.S. company Dunkin' Brands Group, "the company which makes Dunkin' Donuts," according to Phil Kirkbride of the LIVERPOOL ECHO. Dunkin' Donuts will "become the club's official tea, coffee and bakery provider." Liverpool believes the deal "will help streng ...

Tags: Marketing and Sponsorship, United Kingdom

01/17/14
49ers To Help Leeds Through Partnership

NFL San Francisco 49ers COO Paraag Marathe said that the franchise will use the expertise it gained throughout the last several years to help League Championship side Leeds United grow its business. Just 10 years ago, the 49ers had a 2-14 record and found themselves in the bottom of the NFL. It took ...

Tags: Marketing and Sponsorship, North America, United Kingdom

01/17/14
ManU Tops EPL In Merchandise Sales

ManU "may have fallen from the top of the league" since the departure of Manager Alex Ferguson, "but in terms of selling things with their name and logo on, they remain well on top," according to Simon Rice of the London INDEPENDENT. Amazon revealed that the Red Devils "are the best selling U.K. clu ...

Tags: Marketing and Sponsorship, United Kingdom

01/17/14
Pepsi Names '14 Football Ambassadors

Pepsi introduced its team of 19 int'l football players, including Barcelona's Lionel Messi, ManU's Robin van Persie and MLS Sounders' Clint Dempsey, that will make up the soft drink maker's "Live for Now" campaign for '14. The players will star in Pepsi's global TV ad campaign later this year, whil ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug