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Gloucestershire County Cricket League Names Greene King IPA Its Title Sponsor

Published in SportsBusiness Daily Global on 07 / 24 / 17

Gloucestershire County Cricket League named Greene King IPA, the official beer of England cricket, its main sponsor, according to the Wilts and Gloucestershire STANDARD. An initial agreement "has been made with Greene King to replace Bank House as the league's principal backer" for the remainde...

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Tags: Marketing and Sponsorship, United Kingdom

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