Featured Story

Serena Williams Stars In New Gatorade Ad Encouraging Girls To Play Sports

Published in SportsBusiness Daily Global on 11 / 22 / 17

Gatorade "released a new Serena Williams ad that appears to show the tennis star cradling her nearly three-month-old baby," according to E.J. Schultz of AD AGE. It was created by TBWA\Chiat\Day, L.A. The brand used women's style and lifestyle site Refinery29 "for research." In the spot, Williams is ...

Read More

Tags: Marketing and Sponsorship

More Stories

12/22/16
Inter Gives Suning Naming Rights

Serie A side Inter Milan announced a multi-year sponsorship agreement for a package of naming rights to include the training center at Appiano Gentile. Effective immediately, Inter's first team training center will be known as the Suning Training Centre in memory of Angelo Moratti. Also included in ...

Tags: Marketing and Sponsorship, Europe

12/22/16
Marketplace Roundup

Pro D2 rugby side Biarritz Olympique announced AFC Promotion as a new sponsor. The French real estate development company’s logo will be seen on the back of BO’s jersey for the next three seasons. No financials were announced. BO also announced a sleeve sponsorship deal with Heartpr ...

Tags: Marketing and Sponsorship

12/21/16
Swimming Australia Parts With Speedo

One of the "longest-running" sponsorships in Australian sport "will come to an end this month when swimwear manufacturer Speedo and the Australian swimming team part ways," according to Nicole Jeffery of THE AUSTRALIAN. Swimming Australia (SAL) announced that its 60-year partnership with Speedo will ...

Tags: Australia, Marketing and Sponsorship

12/21/16
Barcelona Urged To Pressure Rakuten

Barcelona has "been urged" to put its "full weight behind the campaign to end both the ivory trade and the practice of whaling" after the club signed a £200M ($247.3M) sponsorship deal with Japan’s largest e-commerce marketplace, Rakuten, according to Pete Jenson of the London DAILY MAIL ...

Tags: Marketing and Sponsorship, Europe

12/21/16
West Ham Signs Deal With TransferMate

EPL side West Ham announced a deal with global payments company TransferMate that the club believes will give it "a significant advantage when buying and selling players," according to Frank Dalleres of CITY AM. The multi-year agreement sees T ...

Tags: Marketing and Sponsorship, United Kingdom

12/21/16
Marketplace Roundup

The Austrian Olympic Committee (ÖOC) and sportswear company Erima have extended their supplier deal through the 2020 Tokyo Games. Erima has been the ÖOC's partner since the 2010 Vancouver Games ( ÖOC ). Women's Bundesliga club SGS Essen signed a shirt sponsorship deal with D ...

Tags: Marketing and Sponsorship

12/20/16
CAF, Orange Re-Sign Through '24

Mobile network operator Orange has signed an eight-year extension of its agreement with the Confederation of African Football, "which will see them sponsor five of the organisation’s major tournaments," according to Liam Morgan of INSIDE THE GAMES. The new deal, which began in '08, will run fr ...

Tags: Marketing and Sponsorship, Africa

12/20/16
Marketplace Roundup

Zimbabwe FA (ZIFA) will reveal a flagship sponsor and "a new corporate sponsor for the Warriors' Nations Cup campaign in Gabon next month." The sponsor, which will "bankroll" the Warriors' 2017 Nations Cup campaign and will also be corporate partner for the association, "will be unveiled this we ...

Tags: Marketing and Sponsorship

12/19/16
NZ Rugby Sponsor Airs Dissatisfaction

One of the "major sponsors of the All Blacks admitted that they have 'despaired' at the controversy that has enveloped the sport" in '16, according to Michael Burgess of the NEW ZEALAND HERALD. ASB Bank CEO Barbara Chapman used her speech at Thursday night's rugby awards to "gently chide New Zealand ...

Tags: Australia, Marketing and Sponsorship

12/19/16
Djokovic Renews With Seiko

Seiko renewed its "on-target partnership with Novak Djokovic," currently world No. 2, for another four years, according to Elizabeth Doerr of FORBES. Djokovic's partnership with Seiko has been running since the beginning of '14 when he "switched allegiances from Audemars Piguet." As his timing partn ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug