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AC Milan Signs $4.2M Sponsorship Deal With Japanese Tiremaker Toyo Tire & Rubber

04 / 16 / 14

Serie A side AC Milan has agreed to a multi-year sponsorship deal with Japan-based Toyo Tire & Rubber Company in a deal brokered by Infront Sports & Media ( AC Milan ). SOCCEREX reported the tiremaker becomes the second Japanese firm after Fujitsu to sponsor AC Milan "since the arrival of Ja...

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Tags: Marketing and Sponsorship, Europe

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05/14/13
Caixa Agrees To Deal With Coritiba

Caixa Econômica Federal "has further enhanced its presence in Brazilian club football" by agreeing a one-year deal to become the new main shirt sponsor of Brasileiro club Coritiba, according to SOCCEREX. The agreement with government-owned financial institution Caixa is worth a reported R$6M ( ...

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05/13/13
Budweiser Airs Fan Film Ahead Of FA Cup

FA Cup sponsor Budweiser showcased "a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream" over the '12-13 tournament, according to Gemma Charles of MARKETING MAGAZINE. The "use of a 120-second ad slot, normally reserved for its World Cup and Super Bowl adve ...

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05/13/13
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Bundesliga club Werder Bremen "has extended its sponsorship deal with Austrian tourism company Zillertal Tourismus GmbH for another three years" until '15-16. An important part of the deal "is the club's summer training camp in the Zillertal region." The deal also includes "ads on boards at club hom ...

Tags: Marketing and Sponsorship

05/10/13
Waitrose To Sponsor England Cricket

The England Cricket team "will be sponsored by U.K. grocery chain Waitrose" for three years starting in '14, according to Bob Bensch of BLOOMBERG. Waitrose, part of John Lewis Partnership Plc, "will have its logo on all England teams' apparel, advertisements on the cricket grounds and access to team ...

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05/10/13
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New Zealand-based sports apparel company Canterbury has been confirmed as the official sportswear supplier to the Rugby Players' Association as part of a multiyear partnership ( Canterbury ). ... La Liga club Atletico Madrid's sponsorship deal with the Republic of Azerbaijan "may play a key role in ...

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Badminton England Partners With Adidas

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