Featured Story

DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

Read More

Tags: Marketing and Sponsorship, Europe, China, North America

More Stories

10/02/15
McDonald’s To Take New Stance

McDonald’s is to introduce a “much more aggressive” vetting process before signing multi-million pound sponsorship deals of the World Cup and other global sports events to protect itself from becoming embroiled in a repeat of the FIFA scandal. The fast-food giant pays out millions ...

Tags: Marketing and Sponsorship, United Kingdom

10/02/15
Panel: Ambush Tactics Fall Short

Brands which undertake ambush marketing will fail to replicate the success and consumer experience of official sponsors of sporting events, according to two leading sports marketers and sponsors of the Rugby World Cup. Tim Ellerton, global sponsorship manager of Heineken, a sponsor of the Rugby Worl ...

Tags: Marketing and Sponsorship, United Kingdom

10/02/15
Scottish Golf Partners With Aberdeen

On its first day as the new unified governing body for the sport in Scotland, Scottish Golf secured a major sponsorship deal with Aberdeen Asset Management as the organization unveiled its new look. The new body -- an amalgamation of the Scottish Golf Union and the Scottish Ladies' Golfing Asso ...

Tags: Marketing and Sponsorship, United Kingdom

10/02/15
England Loss Would Have Major Impact

If England loses to Australia on Saturday, the world will not end, "but the negative implications for sponsors, broadcasters, retailers and future generations will be far-reaching," RPM CEO & Founding Partner Hugh Robertson wrote for MARKETING MAGAZINE. England's Rugby World Cup "now t ...

Tags: Marketing and Sponsorship, United Kingdom

10/02/15
Marketplace Roundup

La Liga side Valencia on Thursday announced that it appointed Singapore-based sports marketing firm Dentsu Sports Asia (DSA) as its strategic partner. The two-year partnership will see DSA provide the Spanish football club with marketing, branding, commercial and sponsorship services. ...

Tags: Marketing and Sponsorship

10/01/15
NFL, Five Guys Launch U.K. Partnership

The NFL and burger chain Five Guys on Wednesday announced a U.K.-wide retail partnership. The partnership, which launched earlier this week, will see all 32 Five Guys stores across the U.K. be rebranded in the colors of one of the 32 NFL teams until the end of November. Every Five Guys restaurant wi ...

Tags: Marketing and Sponsorship, United Kingdom, North America

10/01/15
Puma Signs Jamaican Asafa Powell

Puma announced a new endorsement deal with Jamaican sprinter Asafa Powell. The former 100m world-record holder joins Puma's growing portfolio of athletes preparing for the 2016 Olympic Games in Rio. Powell will feature in both global marketing programs promoting running training product lines and br ...

Tags: Marketing and Sponsorship, North America

10/01/15
Customers Goad O2

O2's Welsh customers have taunted the brand over its England Rugby sponsorship, "after the team spectacularly lost its last Rugby World Cup match to Wales," according to Shona Ghosh of MARKETING MAGAZINE. Customers "took to O2's social media channels -- where the operator has been heavily promoting ...

Tags: Marketing and Sponsorship, United Kingdom

10/01/15
Swimming Australia Gets Shoe Sponsor

Swimming Australia announced Sperry as the official leisure footwear partner of the Australian Dolphins swim team for the next three years. The new partnership comes after the Dolphins' successful FINA World Championship campaign in Kazan where the team won seven gold, three silver and seven bronze ...

Tags: Marketing and Sponsorship, Australia

10/01/15
Marketplace Roundup

The McLaren F1 team announced that "Chandon will be the sponsor of the British squad." The partnership will "commence in 2016." Chandon "replaced Johnie Walkers' name" on the sides of the cockpit of McLaren's car ( MOTORSPORT, 9/30 ). ... Second Bundesliga side MSV Duisburg has agreed to a long-te ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug