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Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

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02/26/14
Marketplace Roundup

German company Aurubis (formerly Norddeutsche Affinerie AG) is poised to sign a cooperation agreement with Bulgarian side PFC Ludogorets Razgrad "to provide a boost to the club's youth academy." In March "the company will sponsor trials with those selected joining the club's academy" ( INSIDE WORLD ...

Tags: Marketing and Sponsorship

02/25/14
Anheuser-Busch Launches World Cup Beer

In a "unique -- and bizarre -- convergence" of beer and football, Anheuser-Busch InBev "will launch a limited edition of its popular Brahma beer" made from barley grown on the football field where Brazil's iconic World Cup teams have trained for decades, according to Laurel Wentz of AD AGE. Brahma S ...

Tags: Marketing and Sponsorship, Brazil

02/25/14
Man City Teams Up With iON Cameras

Man City has signed a multi-year partnership deal with camera company iON to become the club's official global sports action camera partner. The deal, which was formally announced on Monday night, will see iON cameras being used for training, coaching and scouting at the Premier League outfit. In ad ...

Tags: Marketing and Sponsorship, United Kingdom

02/25/14
Adidas To Roll Out 'HomeCourt' Concept

Adidas "aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets ," according to Emma Thomasson of REUTERS. Adidas said in a statement that its "HomeCourt" concept, ...

Tags: Marketing and Sponsorship

02/25/14
Marketplace Roundup

Basketball Bundesliga (BBL) club ratiopharm ulm has extended its shirt sponsorship deal with automotive service company Liqui Moly for another three years. The engine oil producer has been an exclusive partner of the club since '11 ( ratiopharm ulm ). ... BBL club Mitteldeutscher BC has agreed to a ...

Tags: Marketing and Sponsorship

02/24/14
Opel To Continue Football Sponsorships

German car brand Opel "has signed early contract extensions with Bundesliga clubs Bayer Leverkusen and SC Freiburg," according to EIFEL ZEITUNG. Opel, which is a subsidiary of General Motors, "will therefore again sponsor four Bundesliga clubs during the '14-15 season as it is certain that Freiburg ...

Tags: Marketing and Sponsorship, Europe

02/24/14
Adidas To Supply Euro Qualifiers Balls

UEFA and adidas on Friday announced an expansion of their partnership to include the Euro Qualifers from '14-17. With this announcement, adidas -- already an offficial Euro 2016 partner -- now acquires the rights to be the official match ball supplier of Euro Qualifiers for the next three years. The ...

Tags: Europe, Marketing and Sponsorship

02/24/14
Marketplace Roundup

The Williams F1 team announced a new partnership agreement with Brazilian bank Banco do Brasil. The Banco do Brasil logo will appear on the engine cover the Williams Mercedes FW36, the overalls worn by each driver and the kit worn by team personnel during the upcoming F1 season ( Williams ). ... Fin ...

Tags: Marketing and Sponsorship

02/21/14
Special Promotion For Schalke Fans

Bundesliga club FC Schalke has, together with pay-TV network Sky Deutschland, launched a promotion for its fans under the slogan "MITSPIELER GESUCHT! Mit Dir im Rücken ins Saisonfinale" ("Looking for teammates! With you on our backs in the season final"). Fans can buy a space for their picture ...

Tags: Marketing and Sponsorship

02/21/14
Lotus Agrees To Renault Engine Deal

The Lotus F1 team has "sealed a new contract to continue with Renault engines" for the next five years, according to Andrew Benson of the BBC. The announcement "was timed to coincide with the first public appearance" of the car at the second preseason test after missing the first test in Spain. The ...

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