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NRL Club Melbourne Storm Extends Partnership With Crown Resorts Through '20

Published in SportsBusiness Daily Global on 08 / 28 / 15

National Rugby League club Melbourne Storm announced that major partner Crown Resorts extended its partnership for a further five years from '16-20. The new agreement will see Crown Resorts maintain major partner status and retain front of jersey brand positioning on-field. Additionally, a...

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Marketplace Roundup

F1 championship leader Lewis Hamilton "ended a management arrangement with Simon Fuller's XIX Entertainment." Hamilton: "The contract expired and I am going to be doing something different. I don't know what yet, but I will decide at the end of the year" ( REUTERS, 11/1 ). ... Gauteng Province, So ...

Tags: Marketing and Sponsorship

Chinese Firms Have Eyes On Spain

Amongst the legions of Chinese fans who tuned in to El Clásico (Real Madrid against Barcelona) last weekend would have likely been execs from some of China’s top brands. Chinese brands such as Wanda and Huawei are making investment moves into La Liga, seduced by the growing appeal of th ...

Tags: Marketing and Sponsorship, China

Alka Named Sponsor Of Danish League

Insurance company Alka "has been announced as the new title sponsor" of Denmark’s top football division, the Superligaen, according to SOCCEREX. Effective from Jan. 1, the deal "will see the league named the Alka Superligaen for the next three and a half years, with the contract also including ...

Tags: Marketing and Sponsorship, Europe

BBL Melbourne Partners With FAL

Big Bash League side Melbourne Renegades on Wednesday announced a two-year sponsorship deal with FAL Healthy Beverages. FAL will become the club's new major partner and will promote its coconut beverage brand, Coco Joy, via prominent placement on all Renegades playing jerseys and pants for the next ...

Tags: Marketing and Sponsorship, Australia

Pirelli Seeks Agency For Global Campaign

F1 partner Pirelli "is looking for an ad agency to handle a global campaign to break next year," according to Jeremy Lee of CAMPAIGN LIVE. The tire manufacturer "has most recently collaborated with Bartle Bogle Hegarty, although the agency claims it has not created work for the brand since earlier t ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The NBA and telecom Spark New Zealand Trading Ltd. announced a marketing partnership in New Zealand ( Spark ). ... The Association of Surfing Professionals announced it appointed Accelerate Sport Ltd. as its commercial sales agents for South Africa and the rest of the continent. ASP currently has th ...

Tags: Marketing and Sponsorship

Huawei Signs Deal With Santos

Brasileiro side Santos announced "the signing of a major sponsorship deal with Chinese technology firm Huawei," according to XINHUA. The agreement, for an undisclosed sum, "is valid until the end of 2014 with the option of an extension." Under terms of the deal, the Shenzhen-based firm "will have it ...

Tags: Marketing and Sponsorship, Brazil, China

McDonald's Extends FIFA Sponsorship Deal

Brazilian sports business news outlet Maquina Do Esporte reported that McDonald’s "renewed its sponsorship" of the FIFA World Cup until the "controversial" '22 edition in Qatar, according to GOAL. The fast food chain agreed to a deal with FIFA "to continue as the official restaurant of the glo ...

Tags: Marketing and Sponsorship, Middle East

HSBC Launches 'Anyone's Game' Campaign

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Tags: Marketing and Sponsorship, Asia

Sainsbury's Names Sturridge Ambassador

Sainsbury's "will replace David Beckham as brand ambassador" for its Active Kids program with Liverpool and England striker Daniel Sturridge, according to Shona Ghosh of MARKETING MAGAZINE. Beckham "was appointed the face of Sainsbury’s in 2011, replacing Jamie Oliver" in a reported £3.5 ...

Tags: Marketing and Sponsorship, United Kingdom

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