Featured Story

Cho Yang-Ho Named New Head Of 2018 PyeongChang Organizing Committee

Published in SportsBusiness Daily Global on 08 / 01 / 14

South Korean businessman Cho Yang-ho, who led PyeongChang's successful bid for the 2018 Winter Olympics, "has been named as the new president of the organizing committee" for the Games, according to REUTERS. Cho said, "I have decided to take up this position to keep the promise I made with the Inter...

Read More

More Stories

09/18/13
KFC, PCM Partner For AYPG 2013

KFC Malaysia and the Paralympic Council of Malaysia have formed a partnership for the upcoming Asian Youth Para Games 2013 next month. KFC Malaysia will be the Sport Partner for AYPG Malaysia 2013, taking up badminton under the AYPG Malaysia 2013 ADOPT-A-SPORT program, aimed at involving companies a ...

Tags: Marketing and Sponsorship, Asia

09/18/13
GroupM Launches Australia Division

Media investment manager GroupM has launched a full-service sponsorship and sports rights division, SponsorCom, "with the aim of helping Australian sporting bodies better monetise the full value of their assets," according to CAMPAIGN ASIA. SponsorCom will take on the Football Federation Australia a ...

Tags: Marketing and Sponsorship, Australia

09/18/13
Marketplace Roundup

Spanish banking group Santander "has brought back" its brand ambassadors in Olympic heptathlete Jessica Ennis-Hill, F1 driver Jenson Button and Rory McIlroy. In two TV ads Ennis-Hill "hears about the cashback and interest offered by the 1|2|3 Current Account and 1|2|3 Credit Card." In other TV ads B ...

Tags: Marketing and Sponsorship

09/17/13
UCI Renews Contract With Santini

The Int'l Cycling Union (UCI) has extended its partnership contract with Santini Maglificio Sportivo for the production of its official jerseys. Under the two-year partnership, Santini will provide the official UCI World Champion jerseys across all disciplines, as well as the World Cup leader jersey ...

Tags: Marketing and Sponsorship, Europe

09/17/13
Marketplace Roundup

German Hockey League (DEL) club Cologne Sharks has signed a sponsorship deal with online betting provider bet-at-home.com for the '13-14 season. The company's logo will be featured on the players' helmets and on boards at the LANXESS arena. Bet-at-home.com will also receive a presence on the club's ...

Tags: Marketing and Sponsorship

09/16/13
Telecom Ooredoo To Sponsor PSG

Qatari telecom firm Ooredoo has announced that it will sponsor Ligue 1 side Paris St. Germain in a deal that will run through '18. A major focus of the agreement will be the development of youth and community sport. Ooredoo and PSG plan to launch a community coaching program across Ooredoo's footpri ...

Tags: Europe, Marketing and Sponsorship

09/16/13
FIFA Signs With With Gazprom, Coca-Cola

Russian state-owned gas company Gazprom "signed a deal Saturday to sponsor FIFA for a four-year period," including when Russia hosts the World Cup in '18, according to R-SPORT. Gazprom CEO Alexei Miller declined to specify how much Gazprom was paying to sponsor FIFA, saying only that "the sum reflec ...

Tags: Marketing and Sponsorship, Russia

09/16/13
Abu Dhabi Airports To Sponsor Al Ain

UAE Pro-League side Al Ain "announced on Sunday a three-year sponsorship deal with Abu Dhabi Airports," according to Thomas Billinghurst of GULF NEWS. The current UAE league champions "are also expected to announce another major sponsorship deal within the coming weeks." Al Ain's tie-up with ADA "ma ...

Tags: Marketing and Sponsorship, Middle East

09/16/13
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has extended its premium partnership with financial institute Volksbank for the '13-14 season. The bank's logo will be featured on the players' helmets. In addition, Volksbank will receive a presence on the club's website and its social-media channels ...

Tags: Marketing and Sponsorship

09/13/13
Sunderland Signs Deal With Tanzania

EPL Sunderland has "signed an innovative business partnership with Tanzania" which sees the East African country become the club’s official destination partner, according to the SUNDERLAND ECHO. Tourism "is a major part of the Tanzanian economy and the partnership aims to use the worldwide pub ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug