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TalkTalk Pledges To Pass On Price Cuts To Customers In BT's Broadband

Published in SportsBusiness Daily Global on 09 / 19 / 14

TalkTalk "has pledged to cut the price of fibre broadband for customers should regulatory proposals over access to BT’s network force the former telecoms incumbent to lower the wholesale cost," according to Daniel Thomas of the FINANCIAL TIMES. TalkTalk CEO Dido Harding said that "prices for f...

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Tags: Media, United Kingdom

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ECB Signs With Royal London

The England and Wales Cricket Board has "signed a four-year contract with Royal London to become the headline sponsor of all domestic one-day cricket from next season," according to SKY SPORTS. Royal London, which is described as the U.K.'s "largest mutual life and pensions company," will back one-d ...

Tags: Marketing and Sponsorship

Samsung Launches Alien Campaign

Samsung has launched a global GALAXY 11 campaign that chronicles the journey of the world's best football players attempting to save the planet from alien domination. Samsung enlisted int'l footballer Franz Beckenbauer to serve as manager of GALAXY 11, and will announce the first player recruited to ...

Tags: Marketing and Sponsorship

Researchers: Junk Food In NZ Sport

Health researchers warned on Thursday that New Zealand sport is "awash with junk food" sponsorship by multinational food giants with an "unhealthy influence on the country's rising obesity rates," according to XINHUA. A study by the University of Otago Health Promotion & Policy Research Unit ind ...

Tags: Australia, Marketing and Sponsorship

Turkish Basketball, Infront Partner

The Turkish Basketball Federation has signed a long-term partnership with Infront Sports & Media. The agreement intends to support the sport's development in Turkey, with the core focus on the TBF's BEKO Basketball League -- making Infront the exclusive global marketing and media partner. The pa ...

Tags: Europe, Marketing and Sponsorship

Marketplace Roundup

Real Madrid and Versace have signed an agreement for the Italian company to clothe the coaching staff and players throughout the season ( Real Madrid ). ... Handball Bundesliga (HBL) club Füchse Berlin has signed a new main and shirt sponsorship deal with travel company Spar mit! Reisen. The de ...

Tags: Marketing and Sponsorship

Adidas Looks To World Cup For Boost

In its race with market leader Nike, adidas, the world's No. 2 sporting goods maker, "is stumbling," according to Boston & Germano of the WALL STREET JOURNAL. Adidas' obstacles range "from a faltering expansion in Russia and weakness in the U.S. to a strong euro and low emerging-market currencie ...

Tags: Marketing and Sponsorship

Collingwood's Deal With Emirates Stalls

Australian Football League side Collingwood's 14-year relationship with key sponsor Emirates "is at a crossroads, after the Magpies more than tripled the asking price to extend the airline's uniform deal with the club," according to Mark Hawthorne of THE AGE. Club President Eddie McGuire and Operati ...

Tags: Marketing and Sponsorship, Australia

PSG Partners With Base79

Online video firm Base79 announced a partnership with Paris St. Germain to manage its video content on YouTube at a global and local level. The deal will allow PSG to create, grow and effectively monetize its online video content. Base79 will use its audience-understanding technology to cr ...

Tags: Marketing and Sponsorship, Europe

Rio Olympics Aim For Record Sponsorship

With public money for the 2016 Rio Olympics "getting tougher to find," Brazilian organizers are "scrambling to raise record amounts of local sponsorship revenue to cover any budget shortfall and avoid a government handout," according to Stephen Wade of the AP. Rio Olympics CCO Renato Ciuchini said t ...

Tags: Marketing and Sponsorship, Brazil

Brands Opting Out Of Super Bowl Ads

Combined with the start of the 17-day-long 2014 Sochi Olympics, some big brands like Subway "are choosing to opt out of the biggest night in TV" -- the Super Bowl, according to Richard Feloni of the NATIONAL POST. Subway CMO Tony Pace told Ad Age, "You can make an argument that the total cumulative ...

Tags: Marketing and Sponsorship, North America, Russia

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