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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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05/23/13
Marketplace Roundup

Oakley has been announced as the official eyewear supplier for the 2013 BMW PGA Championship. The brand will have a presence at the European Tour's flagship event at Wentworth Club in Surrey, England, beginning Thursday. Their lab will offer spectators an insight into the science and technology behi ...

Tags: Marketing and Sponsorship

05/22/13
Man City Confirms Nike Kit Deal

Nike will pay Man City $18.2M annually, as reported in July , "for the next six years and the club will wear the new kit in both games" against Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to Mark Ogden of the Lon ...

Tags: Marketing and Sponsorship, United Kingdom, North America

05/22/13
Olympics Sponsorship Aided BT, Visa Most

Market research MillwardBrown's BrandZ study found BT’s London 2012 sponsorship "has helped lift the brand to one of the top 10 most valuable in the U.K. with fellow sponsor Visa also benefiting from halo-effect of the Games to become one of the world’s most valuable brands," according t ...

Tags: Marketing and Sponsorship, United Kingdom

05/22/13
Dortmund Sells Record Number Of Jerseys

Bundesliga club and Champions League finalist Borussia Dortmund "has sold more jerseys than ever before in a single season," according to the HANDELSBLATT. A record number of 300,000 fans "have bought a current yellow and black colored jersey of the team." The club's previous record for single seaso ...

Tags: Marketing and Sponsorship, Europe

05/22/13
Germany Accuses England Of Copying Kit

Nike's first ever England shirt has been accused of looking so much like that of their main rivals that German newspapers have declared: "The English have copied our kit," according to Ben Bloom of the London TELEGRAPH. The new kit "is the first" to be made by Nike. The plain white shirt with a dark ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

05/22/13
Marketplace Roundup

Fans of Basketball Bundesliga (BBL) club Bayern Munich have been able to order beverages at the Audi Dome via smartphone app "opentabs" since May 12 ( Bayern Munich Basketball ). ... Worcestershire County Cricket Club has announced the Royal Air Force as an official club partner. Graeme Cessford has ...

Tags: Marketing and Sponsorship

05/21/13
William Hill Extends Scottish Cup Deal

The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ...

Tags: Marketing and Sponsorship, United Kingdom

05/21/13
Nike To Launch England Kit Ad Campaign

England football's new shirt supplier, Nike, will "launch a marketing campaign aimed at persuading fans to put their support for the national team ahead of club allegiance," according to Charles Sale of the London DAILY MAIL. The slogan "Country First Club Second" will be used to help sell the idea ...

Tags: Marketing and Sponsorship, United Kingdom

05/21/13
IPL Spot-Fixing Hasn't Impacted Brand

Advertisers and sponsors of the Indian Premier League "hope the scandal would not affect viewership of the tournament and impact its brand value," according to the PTI. Multi Screen Media, official broadcaster of the T20 format, said that fixing of matches by players of a particular team "would not ...

Tags: Marketing and Sponsorship, India

05/21/13
NRL Ends Waterhouse Sponsorship Talks

Bookmaker Tom Waterhouse's bid to become an official sponsor to the National Rugby League competition "is dead in the water," according to Lisa Davies of the BRISBANE TIMES. Both parties are "walking away from negotiations" on a deal that was set to cost the bookmaker A$50M ($49M) over five years. N ...

Tags: Marketing and Sponsorship, Australia

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