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Computer Vision Platform GumGum Launches Technology To Evaluate Sports Sponsorships

Published in SportsBusiness Daily Global on 03 / 28 / 17

Brands that sponsor sports teams and competitions "will be able to accurately measure the value of their investment across broadcast and digital channels for the first time," according to Arvind Hickman of AD NEWS. New technology, which could provide a "new currency for how sports sponsorship p...

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Tags: Australia, Marketing and Sponsorship

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