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China's TJ Sport Consultation Taking Over Italian-Owned Lampre-Merida Cycling

Published in SportsBusiness Daily Global on 08 / 29 / 16

Chinese company TJ Sport Consultation is the "new license holders" of Italian cycling team Lampre-Merida, according to CYCLING NEWS. TJ Sport Consultation "replaces CGS Cycling as the holding agent to create China's first WorldTour team" from the '17 season. A Chinese naming rights sponsor "is ...

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Tags: Marketing and Sponsorship, China

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