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Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
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Chelsea Unveils Third Kit
Chelsea FC, who has "a history of pushing the envelope in design for their change strip," has introduced a third kit for the '12-13 season, according to the London DAILY MAIL. The kit is "a striking yellow and black" combination, which "looks more like a goalkeeper's jersey with its flashy design" o ...
ManU Signs Deal With Pattni Imaginations
ManU has signed a three-year deal with Pattni Imaginations for the Match-Stars range of football action figures. The EPL club will join FC Barcelona, Liverpool FC, Chelsea FC, Arsenal FC and the England national team in the second series of Match-Stars figures. Series two will feature some of the cl ...
Tags: Europe, Marketing and Sponsorship
Manly Rugby Club Could Lose Sponsor
Australia's National Rugby League Manly-Warringah club's main sponsor has threatened to pull out of a $2.8M contract extension "unless controversial board member Peter Peters steps down immediately," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Antivirus software company Kaspersky Lab ...
Marketplace Roundup
Mouthguard brand MoGo Sport has appointed Northern Amerex as its new exclusive distributor for the Canadian market. The partnership represents the comapny's latest expansion in the int'l market. MoGo Sport mouthguards are currently distributed in Australia, France, Japan, New Zealand, South Africa a ...
Virgin's Bolt Ad Banned By Watchdog
U.K.'s advertising watchdog has banned Virgin Media's multimillion-pound TV campaign featuring Usain Bolt, ruling that the cable firm "could not deliver on a promise relating to superfast broadband," according to Mark Sweney of the London GUARDIAN. Virgin Media's "high-profile TV campaign" consists ...
Bundesliga Club Partners With Lottery
German Bundesliga club 1. FC Nurnberg extended its partnership with Bavarian state lottery LOTTO Bayern for another two years. The sponsorship deal includes TV relevant board ads, promotion events inside the stadium and ads on the club's website. In addition, LOTTO Bayern will be able to use the tit ...
Tags: Marketing and Sponsorship, Europe
Bundesliga Shirt Sponsorships Net $173M
German Bundesliga's 18 teams earn up to €142M ($173M) "through shirt sponsorship deals," according to DER WESTEN. Before the start of the 50th Bundesliga season, only two teams remain without a shirt sponsor, Werder Bremen and 1. FC Nurnberg. The two clubs have not been able to acquire a sponso ...
Tags: Marketing and Sponsorship, Europe
BMW Partners With Puma
The BMW Group announced a "new licensing partnership between its Mini brand and Puma," according to LICENSE MAGAZINE. The worldwide licensing agreement will center on a collection of clothing, shoes and accessories, called "Mini by Puma." The first Mini by Puma collection "will be launched in Septem ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Multivitamin company Swisse "signed Queensland Firebirds star Laura Geitz as its netball brand ambassador" for '13, after asking its Facebook fans to choose between five ANZ Championship players. The season-long campaign pitched Geitz against Erin Bell (Adelaide Thunderbirds), Madison Browne (Melbou ...
Els The Center Of Attention
Ernie Els' agent is in discussions about appearance fees with representatives from about a dozen int'l tournaments, including several in Asia, after the South African golfer won the Open Championship, his first major in 10 years, on Sunday. "There is a lot of interest in Australia, China, Hong Kong, ...
Tags: Marketing and Sponsorship, Asia, United Kingdom, Europe
