Featured Story

Chef Jamie Oliver Demands That Brands Sponsoring Olympics Meet Nutrition Standards

Published in SportsBusiness Daily Global on 05 / 27 / 16

TV presenter and chef Jamie Oliver "is to take his food campaign to the Olympics in an attempt to ban big junk food companies, such as McDonald’s and Coca-Cola," from sponsoring the event unless they meet "certain nutrition and ethical standards," according to Harry Wallop of the London TELEGR...

Read More

Tags: Marketing and Sponsorship, Brazil

More Stories

08/12/15
Samsung Signs Rugby Trio

Samsung "signed up a trio of England Rugby stars ahead of the World Cup, and is planning to launch its first ever brand-led rugby campaign," according to Shona Ghosh of MARKETING MAGAZINE. The firm "is the England Rugby team’s official consumer electronics and smartphone partner," and provides ...

Tags: Marketing and Sponsorship, United Kingdom

08/12/15
Marketplace Roundup

German pay-TV network Sky Deutschland "has renewed its partnership with Kia Motors Deutschland as a co-sponsor of its Bundesliga coverage." The network "also extended its deal with EA Sports." Both brands "will be featured during Sky's coverage of the '15-16 season." Kia "will also remain the naming ...

Tags: Marketing and Sponsorship

08/11/15
Latin American Foootball Sponsorships

Sponsorship spending on Latin America-based football teams, events and sanctioning bodies totaled $1.1B in the '14-15 season, up 11% from the year-earlier period, according to IEG research. Illustrating football's growing popularity in the region, the increase is more than double the projected 4.8% ...

Tags: Marketing and Sponsorship, South America

08/11/15
O2 Continues 'Wear The Rose' Campaign

Telecom O2 will hang up 50,000 England Rugby shirts on "giant washing lines" around the U.K. this week, as part of its "Wear the Rose" campaign ahead of the Rugby World Cup, according to Shona Ghosh of MARKETING MAGAZINE. The operator has put up the washing lines around various British cities at thr ...

Tags: Marketing and Sponsorship, United Kingdom

08/11/15
Providence Seen As Boon To Chime

Analysts said that Providence Equity’s $580M takeover of London-based Chime Communications "should provide a boost to the agency’s sports and entertainment business as it seeks a foothold" in the U.S., according to Michael Smith of SPORTSBUSINESS JOURNAL. Its sports offering, through CSM ...

Tags: Marketing and Sponsorship, United Kingdom

08/11/15
Puma Launches Forever Faster Campaign

Puma launched its second major Forever Faster brand campaign through a multi-million euro media investment with a focus on training. Offering up the question, “What are you training for?” the global sports brand challenges individuals and teams to put more energy into training and more ...

Tags: Marketing and Sponsorship

08/11/15
Marketplace Roundup

Bundesliga side FC Augsburg has extended its partnership with furniture company Hans Segmüller for another three years. The deal, which was brokered by Sportfive, includes sideline signage and logo presence on interview backdrops ( Sportfive ). ... Volkswagen has extended its cross-media partne ...

Tags: Marketing and Sponsorship

08/10/15
Gumtree Reveals BT Sport EPL Campaign

BT Sport sponsor Gumtree "unveiled the TV spots that will air" live Premier League matches, according to Shona Gosh of MARKETING MAGAZINE. The idents "are voiced by BT Sport commentators Robbie Savage and Darren Fletcher, and themed around car buyers and sellers on Gumtree." The idea "is to push Gum ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/15
FSV Mainz Partners With Infront

Infront Sports & Media will become the exclusive marketing partner of Bundesliga side FSV Mainz. The mandate includes the overall marketing from the '15-16 season -- including high-quality partner opportunities such as the main and shirt sponsorship packages, the stadium naming right, board adve ...

Tags: Marketing and Sponsorship, Europe

08/10/15
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers and car dealership Autohaus C. Thomsen have extended their partnership until '17. As part of the deal, the dealership's logo will be featured on the back of the team's jersey, on the ice and on boards in camera view. Autohaus C. Thomsen has been a par ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug