CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup Commonwealth Bank Re-Ups With CA The Change In Endorsement Contracts Marketing Roundup Value Of EPL Kit Deals Increases By 32%
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CA Renews Carlton & United Partnership, Expects Record Summer Attendance05 / 17 / 13Cricket Australia Thursday announced that Carlton & United Breweries has renewed its relationship with cricket in a five-year deal sources say is worth $65M. The brewing company will become the naming rights sponsor of One-Day-International cricket Australia through its Carlton Mi... |
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Marketplace Roundup
Multivitamin company Swisse "signed Queensland Firebirds star Laura Geitz as its netball brand ambassador" for '13, after asking its Facebook fans to choose between five ANZ Championship players. The season-long campaign pitched Geitz against Erin Bell (Adelaide Thunderbirds), Madison Browne (Melbou ...
Els The Center Of Attention
Ernie Els' agent is in discussions about appearance fees with representatives from about a dozen int'l tournaments, including several in Asia, after the South African golfer won the Open Championship, his first major in 10 years, on Sunday. "There is a lot of interest in Australia, China, Hong Kong, ...
Tags: Marketing and Sponsorship, Asia, United Kingdom, Europe
O2 Ends Partnership With Arsenal
Telecoms company O2 is "dropping its sponsorship" of Arsenal FC, according to Sarah Shearman of MARKETING MAGAZINE. The O2 brand was launched 10 years ago through a shirt sponsorship of the London football club. The U.K. company began its relationship with Arsenal in '02, first as a shirt sponsor an ...
Brands Kick Off Olympic Campaigns
David Beckham "kicks a ball into a drum" to signal the beginning of the London Games in a new TV ad for TOP sponsor Samsung, according to Maisie McCabe of CAMPAIGN LIVE. The ad, made by Cheil Worldwide, "shows people all around the world waiting for Beckham to hit the drum to start the Olympic Games ...
Liverpool FC, Chevy Partner Up
EPL club Liverpool has signed a four-year deal with Chevrolet in which the U.S. car brand will become its official automotive partner. The deal, running through the '15-16 EPL season, includes signage at Anfield, inventory within Liverpool's online and offline editorial outlets, and player appearanc ...
Bundesliga Champs Net $70M In Sponsors
Bundesliga champion Borussia Dortmund now "cleans up financially," after winning the league title and the German Cup last season, according to BILD. Dortmund CEO Hans-Joachim Watzke explained that his club is "so attractive to sponsors" because of its image. Watzke said, "The club's image is outstan ...
Tags: Marketing and Sponsorship, Europe
Olympics Brand Second Most Valuable
A recent study by Brand-Finance reported the Olympics brand is valued at $47.6B with an 87% increase since the 2008 Beijing Olympic Games when it was valued at $25.4B. It is the second most-valuable brand in the world, beaten only by Apple at $70.6B. Furthermore, the Olympics brand is worth more tha ...
All Blacks Reconsidering More Sponsors
All Blacks reconsider adding new jersey logo after longtime sponsor adidas objects.
Wiggins' Tour Win Could Be Worth $7.8M
Cyclist Bradley Wiggins stands to make £100,000 ($156,000) a week from commercial activities alone after becoming the first Briton ever to win the Tour de France, according to Matt Scott of the London TELEGRAPH. Sports-sponsorship agency BrandRapport Dir Nigel Currie said, “I see him mak ...
Ligue 1 Club Nice In Deal With Allianz
Ligue 1 club Nice has reached a nine-year sponsorship agreement with German insurance company Allianz for the naming rights to their future stadium, according to L'EQUIPE. Allianz will pay €1.8M ($2.2M) annually to have its name "on the roof and front" of the building. The stadium, which is cur ...
Tags: Europe, Ligue 1, Marketing and Sponsorship
