Featured Story

Pringles To Sponsor ESL One Hamburg In Brand's First Foray Into Esports

Published in SportsBusiness Daily Global on 10 / 23 / 17

Snack brand Pringles announced it will be sponsoring the upcoming ESL One Hamburg competition, according to Graham Ashton of the ESPORTS OBSERVER. Pringles will have on-the-ground activations at the "Major tier" Dota 2 tournament. This is "the first sponsorship of a large-scale esports event fo...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

12/06/16
Team Scotland Gets New Kit Provider

Commonwealth Games Scotland named performance sportswear brand Canterbury of New Zealand the official Team Scotland kit supplier. Canterbury will supply Team Scotland’s kit at the Gold Coast 2018 Commonwealth Games in partnership with Scottish company PSL Team Sports. Canterbury has ...

Tags: Marketing and Sponsorship, United Kingdom

12/06/16
Marketplace Roundup

Chinese e-commerce group Alisports has become a new partner for the Int'l Swimming Federation (FINA) World Aquatics Gala "Soirée des Etoiles." FINA said that the deal with Alisports was established for the organization of the gala -- which is held annually in Windsor, Canada -- from ...

Tags: Marketing and Sponsorship

12/05/16
Vauxhall Uses Footballers To Thank Fans

Vauxhall brought in int'l footballers including Jamie Vardy and Gary Cahill to "call up competition winners on FaceTime, thanking them for their support," according to Simon Gwynn of CAMPAIGN LIVE. The Vauxhall Fan Hotline featured two players from each of the home nations, with England's Cahill and ...

Tags: Europe, Marketing and Sponsorship

12/05/16
Naomi Osaka Lands Pair Of Sponsors

Japanese tennis player Naomi Osaka has signed long-term endorsements with noodle maker Nissin and Japanese broadcaster Wowow. The contract with Nissin is known in Japan as a title sponsorship -- in that country when her name is written, it will app ...

Tags: Asia, Marketing and Sponsorship

12/05/16
Asics Replaces Adidas As IAAF's Sponsor

Japanese sportswear company Asics Corp. will reportedly take over from adidas "as the official sponsor" of the Int'l Association of Athletics Federations, according to Mitch Phillips of REUTERS. The IAAF announced the deal on Saturday. Adidas, which signed an 11-year sponsorship deal with the IAAF t ...

Tags: Marketing and Sponsorship, Europe

12/05/16
Marketplace Roundup

Bundesliga club Werder Bremen and poultry producer Wiesenhof "have extended their shirt sponsorship deal for another season." As part of the new deal, which will now run until the end of the '17-18 season, Wiesenhof's logo "will continue to be ...

Tags: Marketing and Sponsorship

12/02/16
Ronaldo Accused Of Dodging Taxes

Cristiano Ronaldo could become "the Spanish tax authorities' next target," according to SPORT. According to El Confidencial, "the Real Madrid star has been invoicing for most of his advertising revenues through an Irish company," Multisports & Image Management Ltd., in which the name of the play ...

Tags: Europe, Marketing and Sponsorship

12/02/16
Real Madrid To Release Mobile Game

Real Madrid will in the second quarter of '17 release a new mobile football game for iOS and Android. The game, whose title has not been announced, is being developed by Hugo Games, a mobile interactive entertainment developer. Allowing gamers to t ...

Tags: Europe, Marketing and Sponsorship

12/02/16
Marketplace Roundup

To accompany its new Nova smartphone, Huawei has "activated its partnership with Paris St. Germain ." Instead of putting first-team players in the ad, the Chinese brand "put children in PSG jerseys" with the slogan "Petits mais Puissants" (Small but Powerful). Huawei has been a partner wit ...

Tags: Marketing and Sponsorship

12/01/16
Cycling Australia Extends Santini Deal

The clothing partnership between Cycling Australia and Santini Maglificio Sportivo that started in '01 "will continue through to at least" '20, according to CYCLING NEWS. The Italian manufacturer will "provide the road, mountain bike, BMX, para-cycling and track national teams with" its apparel. San ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug