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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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02/24/16
V8 Supercars Signs Hino

Australian truck brand Hino has taken a major partnership position with the V8 Supercars Championship. Hino will take a prominent position throughout the next three seasons as the official light and medium duty truck and bus sponsor. The newly named "Hino Hub" (previously known as the Tech Centre) w ...

Tags: Marketing and Sponsorship, Australia

02/24/16
NRL Video Bunker Seeking Sponsor

The National Rugby League is seeking a sponsor for its "state-of-the-art video referees bunker to help justify" its reported A$2M ($1.44M)-a-season price tag, according to Stuart Honeysett of THE AUSTRALIAN. NRL Head of Football Todd Greenberg and referees boss Tony Archer unveiled the new facility ...

Tags: Marketing and Sponsorship, Australia

02/24/16
Scottish Rugby Signs Kit Extension

Scottish Rugby agreed to a four-year extension with its official kit supplier Macron that will see the Scotland national team wear its shirts until the end of June '21. The new agreement shows a substantial increase in Macron's investment in Scottish Rugby and sees the kit supply contract combine wi ...

Tags: Marketing and Sponsorship, United Kingdom

02/24/16
Marketplace Roundup

As previously reported by SBD Global , Swiss luxury watch brand Richard Mille partnered with Haas F1 for the team's debut season in F1. Haas F1 driver Romain Grosjean has served as a brand ambassador for Richard Mille since '14. The company's branding will appear on both VF-16 cars. Financial terms ...

Tags: Marketing and Sponsorship

02/23/16
Formula 1 Wheels & Deals

Teams are gearing up for the '16 F1 season by unveiling their new cars along with several new partnerships. With less than one month to go until the season-opening Australian Grand Prix, Sauber is the only one of this year's 11 teams that has yet to launch its new racecar. However, the Swiss team ...

Tags: Marketing and Sponsorship, Europe

02/23/16
CSM: F1’s Commercial Environment ‘Poor’

The world’s top motorsports competition is going through some tough economic times as team sponsorship is down by a quarter over the past three seasons, Group CEO of CSM Sport & Entertainment Zak Brown said. He added the racing series’ commercial appeal is “pretty poor” a ...

Tags: Marketing and Sponsorship, Europe, North America

02/23/16
London’s CSM Seeks U.S. Foothold

London agency CSM has its sights set on growing in North America and the recent acquisition of JHE Productions is one of its first major steps in creating a foothold in the U.S. CSM, the sports marketing and entertainment division of Chime Communications, last week signed off on its purchase of ...

Tags: Marketing and Sponsorship, North America, United Kingdom

02/23/16
Tabcorp Taking On U.K. Gambling Market

Tabcorp, Australia's biggest bookmaker, is "teaming up with The Sun newspaper" to enter the U.K.'s £3B ($4.24B)-a-year online gambling market, according to Jamie Smyth of the FINANCIAL TIMES. Tabcorp CEO David Attenborough, who "cut his teeth in the industry" at Ladbrokes in the U.K., sai ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

02/23/16
Lagardère To Sell WCOH Deals In Europe

Lagardère Sports "won the rights to sell sponsorships in Europe for this fall’s World Cup of Hockey," according to Ian Thomas of SPORTSBUSINESS JOURNAL. With the deal, Lagardère "will be able to sell the new digital dasherboard advertisements planned for the European broadcast of ...

Tags: Marketing and Sponsorship, Europe

02/23/16
Marketplace Roundup

Juventus midfielder Paul Pogba is set to sign a 10-year sponsorship contract with adidas. He had so far been resisting "choosing a single kit sponsor, but that is due to change." The deal is set to earn him at least €4M ($4.4M) per season, plus numerous bonuses ( FOOTBALL ITALIA, 2/20 ). ...

Tags: Marketing and Sponsorship

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