Man City Confirms Nike Kit Deal Olympics Sponsorship Aided BT, Visa Most Dortmund Sells Record Number Of Jerseys Germany Accuses England Of Copying Kit Marketplace Roundup William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal
Upcoming Conferences and Events
Featured Story
Man City Begins $109M Nike Deal By Wearing New Kit On Its U.S. Tour Stops05 / 22 / 13Nike will pay Man City $18.2M annually, as reported in July , "for the next six years and the club will wear the new kit in both games" against Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to Mark Ogden of the Lon... Tags: Marketing and Sponsorship, United Kingdom, North America |
More Stories
Lexus Teams With America's Cup
Luxury car maker Lexus has agreed to sponsor the 2013 America’s Cup, according to Eric Young of the S.F. BUSINESS TIMES. Lexus will be the official vehicle of all the preliminary America’s Cup races held in San Francisco and elsewhere and of the America’s Cup Finals, held in San Fr ...
Nissan Brazil Prepping For '16 Rio Games
Nissan in Brazil is set to install a factory in Rezende, Rio de Janeiro in January which will "promises to change significantly" the lives of company execs in the coming year, according to Erich Beting of MAQUINADOESPORTE.com.br. The compnay will also begin preparation to be one of the main sponsors ...
Tags: Marketing and Sponsorship, Brazil
Oakley Gives 10-Year-Old Sponsorship
Oakley "closed a sponsorship deal" with 10-year-old Brazilian surfer Mateus Sena, according to MAQUINADOESPORTE.com.br. Sena will have the company's brand on his surfboard. He said, "I am very happy. I love surfing, and this sponsorship will surely give me another incentive to surf more every day an ...
Deutsche Bank, PGA Agree To Extension
The PGA Tour and Deutsche Bank "reached an agreement in principle" on a four-year extension that will keep the German bank as title sponsor of the Deutsche Bank Championship through '16, according to Michael Whitmer of the BOSTON GLOBE. The bank has sponsored the tournament since '03, and since '07 ...
Tags: Marketing and Sponsorship, Europe
RFL 'Confident' Over New Sponsors
The Rugby Football League has "already received expressions of interest" in taking over the sponsorship of the Super League next season, according to Andy Wilson of the London GUARDIAN. The interest comes after the RFL agreed with trucking company Stobart to write off the existing three-year agreeme ...
Tags: Europe, Marketing and Sponsorship
Indian Telecom Partners With F1 Team
Indian telecoms company Bharti Airtel "will sponsor the Mercedes F1 team at this year's Indian F1 Grand Prix weekend," according to MOTORSPORT-TOTAL.com. Airtel's logos will be "placed on the air boxes and headrests" of Michael Schumacher and Nico Rosberg's cars during the race in Noida, India, in O ...
Tags: Marketing and Sponsorship, India
Marketplace Roundup
INSURANCE AGE's Caitlin Morrison reported that Aon "has signed up to be the title sponsor" of ManU's business network and of the ManU Foundation. ManU's Business Network is an organization that "brings sponsors, global executives and heads of state to discuss critical issues in the economy such as g ...
ManU, GM Agree To $600M Shirt Deal
General Motors unveiled a seven-year, $600M shirt sponsorship deal with ManU one day after the U.S. automaker's Global CMO, Joel Ewanick, "was ousted in connection with a deal" with the EPL club, according to Ben Klayman of REUTERS. The deal, which begins in the '14-15 season, will see GM pay betwee ...
Danske Bank Sponsors Irish FA
The Irish FA announced Danske Bank as the new title sponsor of the Premiership. The Danske Bank Premiership, as the league will now be named, kicks off on Aug. 11 and marks a significant investment by the bank in local football. Danske Bank is the parent company of local bank Northern Bank, which wi ...
German NOC Extends Partnership
The German Olympic Sports Federation (DOSB) agreed to a four-year partnership extension with Sparkassen Financial Group. In addition to the partnership extension, Sparkassen Financial Group will enhance its support of disabled sports. This means the company will not only be a partner of the German O ...
Tags: Marketing and Sponsorship, Europe
