Featured Story

SAP Co-Founder Dietmar Hopp To Become Majority Owner Of TSG Hoffenheim

Published in SportsBusiness Daily Global on 12 / 19 / 14

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c...

Read More

Tags: Franchises, Europe

More Stories

03/10/14
Marketplace Roundup

The Australian Football League announced that Toyota will remain the game's premier partner for a further two years following an agreement to renew the ongoing partnership until '16. The announcement was made at the 2014 Toyota AFL Premiership Season launch at the newly developed Adelaide Oval with ...

Tags: Marketing and Sponsorship

03/07/14
Mourinho Teams Up With Yahoo

Chelsea Manager Jose Mourinho "has signed up as Yahoo's global football ambassador ahead of the 2014 FIFA World Cup," according to Maisie McCabe of MARKETING MAGAZINE. As part of his role as football ambassador Mourinho "will provide analysis on the tournament for Yahoo." He "will also develop exclu ...

Tags: Marketing and Sponsorship, United Kingdom

03/07/14
Marketplace Roundup

Alcoholic drinks maker Martini made its multi-year agreement with Williams F1 team official on Thursday ( Williams F1 ). ... Qatar Airways has announced a partnership to become the official carrier of the CHI Al Shaqab Int'l Equestrian competition. The six-day event begins Monday at the Al Shaqab ...

Tags: Marketing and Sponsorship

03/06/14
Sportel: Keys To The Kingdom

Sportel Asia panelists tackled the question Western companies have been grappling with for a decade: How do you build a successful sports brand in Asia? Execs from Japanese advertising agency Dentsu, NBA China and DFL Sports Enterprises, the commercial arm of the Bundesliga, three int'l companies w ...

Tags: Marketing and Sponsorship, China, Europe, North America

03/06/14
Paddy Power's Pistorius Ad To Be Pulled

U.K.'s advertising watchdog has ordered Paddy Power "to pull its controversial ad" featuring Paralympian Oscar Pistorius "after a wave of protest has seen it become the most complained-about campaign ever," according to Mark Sweney of the London GUARDIAN. The advert shows a photograph of Pistorius s ...

Tags: Marketing and Sponsorship, Africa, United Kingdom

03/06/14
Tipico Becomes Bundesliga Title Sponsor

Germany-based sports betting provider Tipico "has agreed to become the new title sponsor of the Austrian football Bundesliga," according to KURIER. Tipico "will replace tipp3 as the title sponsor of Austria's top football division in the summer." The Bundesliga revealed at a press conference in Klag ...

Tags: Marketing and Sponsorship, Europe

03/06/14
Betfred Partners With Grand National

Bookmaker Betfred has signed a three-year deal to be the official betting partner for the Crabbie’s Grand National Festival in April, according to Chris Wright of the LIVERPOOL ECHO. The deal sees Betfred "take sponsorship of three races at the three-day meeting" -- the Betfred Bowl Steeple Ch ...

Tags: Marketing and Sponsorship, United Kingdom

03/06/14
Marketplace Roundup

Pirelli "is to become the title sponsor for both the Spanish Grand Prix and the Hungarian Grand Prix in 2014." The Italian firm, sole supplier for the F1 World Championship, "will lend its support to both European rounds and will be known as the Gran Premio de Espana Pirelli (Spain) and the Pirelli ...

Tags: Marketing and Sponsorship

03/05/14
DFB, Mercedes Launch World Cup Campaign

The German Football Federation (DFB) and Mercedes-Benz "have launched their combined World Cup campaign," according to SPORTBILD. The campaign's elaborate TV commercial "will make its debut ahead of the Word Cup in Brazil." In addition, Mercedes' high frequented social media channels on Faceboo ...

Tags: Marketing and Sponsorship, Europe

03/05/14
NRL Side Eels Partner With Shine Lawyers

National Rugby League side Parramatta Eels announced legal firm Shine Lawyers as a corporate partner in '14. Shine Lawyers have 40 branches located across Australia. Shine Lawyers will appear at the bottom back of the jersey for at least the next three years. It is the final apparel partner positio ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug