Featured Story

Watch Brand Omega To Continue Sponsorship Of Team New Zealand For '17 America's Cup

Published in SportsBusiness Daily Global on 05 / 22 / 15

Long-term Team New Zealand sponsor Omega on Thursday announced its continued sponsorship of the team in its challenge for the 35th America's Cup in '17. It is the second major sponsor of the team to renew its commitment in as many weeks along with Emirates. As commemoration of Omega's support for Em...

Read More

Tags: Marketing and Sponsorship, Australia

More Stories

08/04/14
Marketplace Roundup

Australian Twenty20 side Perth Scorchers signed national IT and communications company Amcom as the club’s new joint principal partner. Amcom's logo will feature on the players’ shirts for home and away matches for the '14-15 T20 Big Bash League Season ( Perth Scorcher ). ... League Cham ...

Tags: Marketing and Sponsorship

08/01/14
Liverpool Considers U.S. A Growing Market

Preseason tours are about growing a club’s fan base and establishing new partnerships or strengthening existing ones. They are also about preparing a team for the upcoming season. For Liverpool and CCO Billy Hogan, it is all about finding the right balance between both. “It’s obvio ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/01/14
Man Files Lawsuit Over CR7 Trademark

Cristiano Ronaldo "is also known to fans by the shorthand CR7, prompting the company behind his line of sleek underwear to target a Rhode Island man who has trademarked the letter-number combination," according to Andrew Chung of REUTERS. In a complaint filed Monday in Rhode Island federal court, 43 ...

Tags: Marketing and Sponsorship

08/01/14
McDonald's To Sponsor Baku 2015

The Baku 2015 European Games Operation Committee announced McDonald's as an official supporter of "next year's historic sporting event on July 31," according to Nigar Orujova of AZER NEWS. The partnership will see co-branding within McDonald's restaurants and marketing campaigns "tailored to deliver ...

Tags: Marketing and Sponsorship, Asia, Europe

08/01/14
CIMB Sponsors First Footballer Players

Malaysian bank CIMB has made teenagers Irfan and Ikhsan Ahmad -- the sons of former Singaporean football player Fandi Ahmad -- its "first signings" as the bank marked its maiden venture into football sponsorship, according to THE STAR. The 17-year-old Irfan and Ikhsan, 15, "inked a one-year deal, be ...

Tags: Marketing and Sponsorship, Asia

08/01/14
Marketplace Roundup

The Polish FA has finalized "a commercial partnership" with betting company Star-Type Sport. The deal will kick in at the start of August and will run until after Euro 2016, "taking in Poland’s qualification matches for the tournament" ( SOCCEREX, 7/31 ). ... Sporting goods company Gilbert a ...

Tags: Marketing and Sponsorship

07/31/14
Eibar, Spain Seeking Exposure, Business

Eibar, Spain Mayor Miguel de los Toyos said that the city is working on a plan to "increase its exposure following local club Eibar's 'historic' promotion to La Liga," according to Borja Rodríguez of MARCA. The club's promotion "represents not only an epic sports accomplishment, but also open ...

Tags: Marketing and Sponsorship, Europe

07/31/14
Emirates Airline Signs Deal With Benfica

Dubai-based Emirates airline "has signed a three-year sponsorship deal" with Portuguese side Benfica, according to GULF NEWS. Emirates "is now the official airline partner of the club until 2016." The sponsorship deal "gives Emirates brand visibility at the Estadio do Sport Lisboa e Benfica, as well ...

Tags: Marketing and Sponsorship, Middle East, Europe

07/31/14
Belkin Cycling Partners With Dutch Lotto

A sponsorship deal with the Dutch national lottery operator "guaranteed the Belkin cycling team’s future on Wednesday," according to Keith Weir of REUTERS. The Lotto company "will become the main sponsor of both the professional cycling team and a Dutch speedskating squad." The agreement "will ...

Tags: Marketing and Sponsorship, Europe

07/31/14
Football Conference, Vanarama Partner

The Football Conference, which governs fifth- and sixth-tier football leagues in England and Wales, has announced a new three-year sponsorship deal with online van leasing company Vanarama, according to the BBC. The Conference's three divisions "had been looking for a new sponsor since the terminati ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug