Featured Story

AIU Decides To Add American Football To National University Games Schedule

Published in SportsBusiness Daily Global on 03 / 30 / 15

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

Read More

Tags: Leagues and Governing Bodies, India, North America

More Stories

06/30/14
Suárez Loses 888poker Endorsement Deal

Poker brand 888 has canceled its sponsorship deal with Uruguay striker Luis Suárez after he "was banned from all football-related activity for four months for biting an opponent during a World Cup match," according to REUTERS. Suárez "became one of the online gambling company’s b ...

Tags: Marketing and Sponsorship

06/30/14
Teka To Sponsor Madrid Basketball

German appliance maker Teka will "become a new sponsor of the Real Madrid basketball team," according to AS. The agreement "is expected to be completed and made public this week." In addition to having its name appear on the Real Madrid shirt, the deal will mean Real will receive €2.5M ($3.4M) ...

Tags: Marketing and Sponsorship, Europe

06/30/14
Marketplace Roundup

The Super Aguri Formula E team has named insurance company Amlin its new title sponsor ( Amlin ). ... Second Bundesliga club FSV Frankfurt has agreed to a partnership with the Taiwan Consulate in Frankfurt. The deal includes ad space on boards in camera view, cam carpets and logo presence in media a ...

Tags: Marketing and Sponsorship

06/27/14
FIFA Cracks Down On Ambush Marketing

FIFA is cracking down on ambush marketers to protect its official sponsors and partners. Prior to the start of this year’s World Cup in Brazil, FIFA forced the host country to pass legislation that allows it to be more aggressive in combating ambush marketing. The reason for such drastic measu ...

Tags: Marketing and Sponsorship, Europe, Brazil

06/27/14
Italian NPC Signs Athlete Career Program

Adecco Italy and the Italian Paralympic Committee have signed a new cooperation agreement, valid until '20, related to the Athlete Career Program. The partnership, which follows the agreement signed between Adecco and the Int'l Paralympic Committee, aims to bring elite athletes together with compani ...

Tags: Marketing and Sponsorship, Europe

06/27/14
Adidas Drops Suárez From WC Activities

Adidas has dropped Uruguay striker Luis Suárez "from all commercial activities for the rest of the World Cup in Brazil and set for talks at the highest level with the player and his representatives at the end of the tournament," according to Adam Crafton of the London DAILY MAIL. A company st ...

Tags: Marketing and Sponsorship, South America

06/27/14
Hibernian FC Partners With Marathonbet

Scottish Premiership side Hibernian FC announced a six-figure partnership deal with Marathonbet, which will see the global bookmakers become the club's new main sponsor. The initial two-year agreement begins ahead of the '14-15 season and includes an option to extend to a third year. The Marathonbet ...

Tags: Marketing and Sponsorship, United Kingdom

06/27/14
Marketplace Roundup

Automotive supplier Continental "signed a deal to become the naming-rights sponsor of a new stadium in Regensburg, Germany." Continental will pay €1M ($1.36M) "to put its name on the new stadium of German 3rd League football club SSV Jahn Regensburg for five years" ( BR, 6/25 ). ... League Tw ...

Tags: Marketing and Sponsorship

06/26/14
Tennis Players Use Bags For Marketing

There is so much gear in tennis these days that players are “hauling an extra bag to the court,” and the sport's top stars often have “sponsorship deals that require them” to do so, according to Tom Perrotta of the WALL STREET JOURNAL. Roger Federer walked onto Wimbledon&rsqu ...

Tags: Marketing and Sponsorship, United Kingdom

06/26/14
Nike Refuses To Reveal McIlroy Details

Nike reportedly will not grant golfer Rory McIlroy's former agent "access to confidential details of its dealings with him," according to Dearbhail McDonald of the BELFAST TELEGRAPH. Nike "has objected to the production of confidential documents in an Irish High Court action" brought by McIlroy agai ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug