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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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TUBASKET.com's Marc Amposta reported that ACB club Gran Canaria 2014 have reached a sponsorship agreement with Herbalife. The team in Spain's top basketball league had been without a sponsor since '09. That's when ice cream company Kalise paid the club €800,000 a season, an "unthinkable amount ...
Honda Parks In Ski Jump Space
Japanese automaker Honda becomes one of the main sponsors and official partner of the Vierschanzentournee. The Vierschanzentournee is to start with a new partner this winter, Honda will be one of the four main sponsors of the ski jumping event. Infront Sport & Media, marketing partner of the Vie ...
Tags: Marketing and Sponsorship, Europe
Bundesliga Club Agrees To Shirt Deal
German Bundesliga club Werder Bremen, one of two remaining clubs without a shirt sponsor for the upcoming season, "has finally acquired a sponsorship deal," according to Christoph Sonnenberg of BILD. The newspaper reported that the logo of German-based chicken producer Wiesenhof "will be featured on ...
Tags: Marketing and Sponsorship, Europe
Repucom Expands To Global Markets
This has been a busy, exciting summer for sports marketing analysis and research company Repucom CEO Paul Smith. Over the course of three weeks in May, Repucom announced it was expanding into Canada, Latin America and Brazil. Repucom announced May 9 it was opening an office in Vancouver. On May 14, ...
Tags: Marketing and Sponsorship, Asia, Australia, Europe, South America
Juventus Partners With Hublot
Italian Serie A club Juventus has agreed to a three-year sponsorship deal with Swiss company Hublot. The luxury watch brand will act as the club's official timekeeper from the '12-13 campaign onward. The partnership, which includes the supply of clocks, stopwatches and wristwatches, was officially s ...
Tags: Europe, Marketing and Sponsorship, Serie A
Playcorp Adds To Sponsorship Profile
Wholesale distribution company Playcorp has signed retail deals with Rebel Sports and outdoor specialist Anaconda, according to Andrew Storrier of SPONSORSHIPNEWS.com.au. Playcorp acquired the distribution rights to Under Armour in Australia 18 months ago, and promoted UA through sponsorship deals w ...
Brazil Medalist Zanetti Eyes Sponsors
The life of Brazilian gymnast Arthur Zanetti "will pass through a revolution" after his Gold Medal in the still rings competition at the London Games, according to Marcelo Belpiede of GAZETAESPORTIVA.net. Before the Olympics, Zanetti "was not one of the big names of the sport in the country" and onl ...
Tags: Marketing and Sponsorship, Brazil
Marketplace Roundup
German Bundesliga club SV Werder Bremen extended its sponsorship deal with solar company SIG Solar Group for the upcoming '12-13 season. The extension was brokered by Werder Bremen's sports marketing partner Infront Sports & Media. SIG Solar has been a partner of the club since the '11-12 season ...
Tags: Marketing and Sponsorship, Europe
Sportfive Acquires Davis Cup Rights
Hamburg-based sports rights marketing company Sportfive "has acquired the marketing rights for the Davis Cup," which gives the company the rights to sell "national sponsoring packages as well as hospitality packages," according to Yvonne Wodzak of NEWBUSINESS.de. The relegation match-up between Germ ...
Tags: Marketing and Sponsorship, Europe
Bayern Munich Teams With Brewery
Bundesliga record champion Bayern Munich extended its partnership with Munich-based brewery Paulaner until '16. The brewery has been a premium partner of the club since '03. Paulaner Managing Dir Roland Tobias said, "Both brands are part of the Bavarian culture, but also strive for the top internati ...
Tags: Marketing and Sponsorship, Europe
