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Barcelona Releases Study Of Its Brand, Says It Is Most-Followed Club In Seven Markets

Published in SportsBusiness Daily Global on 11 / 17 / 17

Barcelona announced on Thursday the results of a brand study by research firm Kantar Millward Brown. The study, which was carried out in September, looked at 10 markets: the U.S., Catalonia, Spain, China, Turkey, Brazil, Mexico, India, Japan and Indonesia. Kantar Millward Brown concluded that Barcel...

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Tags: Marketing and Sponsorship, Europe

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