Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Emirates In U.S. Golf Deal
Emirates Airline, a major sponsor of golf on the European Tour and in Asia, is entering the U.S. market with a sponsorship of the Boeing Classic, a Champions Tour Event near Seattle. Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest operator of Boein ...
Tags: Europe, Asia, Marketing and Sponsorship
WRC Close To Deal With Red Bull
Energy drink manufacturer Red Bull "is set to be announced as the new promoter of the World Rally Championship," according to Evans & Elizalde of AUTOSPORT. Motorsport governing body FIA opened a tender "to find a new promoter for the WRC" in February after the previous promoter, North One Sport ...
Tags: Marketing and Sponsorship, Europe
Bundesliga Champ Stays With EA Sports
German Bundesliga champion Borussia Dortmund extended its partnership with video game producer EA Sports for the upcoming season. The EA Sports "fan sofa" will be present at all 17 home games of Borussia Dortmund at the Signal Iduna Park. The sofa will be next to the playing field and allows two fan ...
Tags: Marketing and Sponsorship, Europe
Best Earning Olympic Athletes Named
U.K.-based Sponsorship Today compiled a list of the top Olympic sponsorship earners. The list includes only those athletes whose endorsements are derived mainly from activities as Olympians. Sprint racers offer the greatest appeal to sponsors, although swimmers come a close second. The list shows th ...
England Rugby Adds Three Deals
CPLG Sport announced three "new merchandising deals" for the England Rugby brand, according to Eves & Sacco of LICENSING.biz. With the 2015 Rugby World Cup taking place in England, the licensing agent for the Rugby Football Union said the organization is "dealing with more interest than ever bef ...
Tags: Europe, Marketing and Sponsorship
Marketplace Roundup
MKTESPORTIVO.com reported that Argentinian club Estudiantes de La Plata have "closed" a sponsorship deal with DirecTV. Terms of the deal were not disclosed, but team President Enrique Lombardi said that it was "the largest sponsorship deal in the history of Estudiantes." The deal is for three years ...
German Handball Club Adds New Sponsor
German Bundesliga handball club FRISCH AUF! Göppingen signed a new sponsorship deal with tools and machine manufacturer EMAG for the upcoming season. The new premium sponsorship deal includes TV-relevant ad spaces on LED boards and on the court, as well as logo presence on the players' shorts a ...
Tags: Marketing and Sponsorship, Europe
Columbia Moves To Expand China Ops
Columbia Sportswear Co. has “entered an agreement to form a joint venture with Swire Resources Ltd,” in order to “expand Columbia's sales in China as well as that of Columbia subsidiary, Mountain Hardwear,” according to Allan Brettman of the Portland OREGONIAN. Swire Resource ...
Tags: Marketing and Sponsorship, China
German Hoops Club Adds New Sponsors
German Basketball Bundesliga club Necker RIESEN Ludwigsburg acquired three new sponsorship deals for the upcoming season. The club acquired three regional partners -- tool manufacturer HAHN+KOLB, automotive process and IT supplier MHP and construction company STRENGER Bau und Wohnen ( Necker RIESEN ...
Tags: Marketing and Sponsorship, Europe
Augsburg Extends Energy Company Deal
German Hockey League (DEL) club Augsburg Panther extended its partnership with local electric utilities provider Lechwerke (LEW) for the upcoming season. LEW and the Augsburg Panther announced the extension of the partnership at a press conference at LEW headquarters in Augsburg. The agreement ...
Tags: Marketing and Sponsorship, Europe
