Featured Story

Former Player Sachin Tendulkar Calls Reducing Teams In World Cup To 10 'Unfair'

Published in SportsBusiness Daily Global on 03 / 05 / 15

Calling the Int'l Cricket Council's decision to reduce the number of teams in the 2019 World Cup "a backward step", former India captain Sachin Tendulkar said that "such a move is unfair to the Associate nations," according to the PTI. While the ICC "wants to curtail the number of teams participatin...

Read More

Tags: Leagues and Governing Bodies, Middle East

More Stories

06/09/14
Watch Brands Eye World Cup Tie-Ups

Football "is a new frontier for luxury watch companies," according to Robin Swithinbank of the FINANCIAL TIMES. The marketing opportunity "is enormous, but it is not without risk." Smaller budgets mean brands "have to be more creative, finding innovative ways to maximise the return on investment." F ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Marketplace Roundup

Azerbaijan's state energy giant SOCAR "has extended the cooperation contract with Georgia's National Olympic Committee (NOC) for one year." SOCAR "has been the official sponsor of the Georgian NOC for a year" ( AZERNEWS, 6/6 ). ... The Int'l Table Tennis Federation announced a new partnership wi ...

Tags: Marketing and Sponsorship

06/06/14
World Cup Flush With Blue-Chip Marketers

So many "blue-chip marketers are climbing aboard the bandwagon" for the FIFA World Cup that the list "resembles a roster for a premier marketing opportunity like the Olympics or the Super Bowl," according to Stuart Elliott of the N.Y. TIMES. Kia Motors America's World Cup campaign, by the David & ...

Tags: Marketing and Sponsorship, Brazil

06/06/14
MSM Launches LIVSports Ad Campaign

Multi Screen Media "launched an integrated marketing campaign for its newly launched digital sports entertainment brand" -- LIV Sports, according to INDIAN TELEVISION. The campaign "aims at creating awareness about LIV Sports" and positioning it as a premier action and digital sports entertainm ...

Tags: Marketing and Sponsorship, India

06/06/14
Neymar Stars In New Beats By Dre Ad

Beats by Dre on Thursday released a commercial titled "The Game Before the Game" that stars Brazil's Neymar, according to Tim Nudd of ADWEEK. Neymar's "pre-game ritual involves talking to his father, whose pep talks are so inspiring, you'd think an agency copywriter wrote them (well, yeah)." Ot ...

Tags: Marketing and Sponsorship, Brazil

06/06/14
Marketplace Roundup

EPL side Sunderland has announced a three-year extension with online Asian bookmaker TLC188 ( Sunderland ). ... Volleyball Bundesliga club Netzhoppers KW-Bestensee has signed a new shirt sponsorship deal with family owned real estate company Westminster Immobilien. The company's logo will be feature ...

Tags: Marketing and Sponsorship

06/05/14
Advertising Battle Leaving TV For Online

Nike's latest World Cup ad features Real Madrid's Cristiano Ronaldo and "was seen by 78 million people in four days" before it "went to television," according to Aaron Ricadela of BLOOMBERG. Though the vast majority of fans will still watch World Cup matches on TV, the "marketing battle has gon ...

Tags: Marketing and Sponsorship

06/05/14
Hockey Federations Team With Infront

The German and French ice hockey federations (DEB, FFHG) have partnered with Infront Sports & Media for the 2017 IIHF Ice Hockey World Championship, to be co-hosted by the two countries. The agreement has led to a joint venture between Infront and DEB in Germany, to be based in Munich. DEB Gener ...

Tags: Marketing and Sponsorship, Europe

06/05/14
World Cup A Boon For Exporters

The FIFA World Cup has come as "a big boon" for Bangladesh's ready-made dress makers who landed about $1B in export orders "to sew clothing for fans," according to XINHUA. Bangladesh garment makers said that they "have made millions of pieces of soccer jerseys, T-shirts, flags and hats for fans of a ...

Tags: Marketing and Sponsorship, Middle East, Asia

06/05/14
FACR Adds Synot As Sponsor

The Czech football association FACR "has signed a sponsorship deal" with betting operator Synot which will replace the Gambrinus beer brand "as the title sponsor of the country's top tier league," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The four-year contract "has an option to exte ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug