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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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03/02/16
Marketplace Roundup

Liverpool's Daniel Sturridge is hoping to send supermarket shoppers " Sturr Crazy " with a new range of cooking sauces inspired by his family's Jamaican roots. He wants to share the "culinary talents" of his mother, Grace, and is set to launch his own "Sturr Crazy" range of sauces on his webs ...

Tags: Marketing and Sponsorship

03/01/16
ACB Names Sportium Its Betting Partner

The Spanish Basketball League (ACB) reached an agreement with betting firm Sportium that starts with the current season and will run through '17-18. The deal makes Sportium the official betting house of the ACB, the Copa del Rey and the Supercopa. Sportium will have a presence on the ACB's digital a ...

Tags: Marketing and Sponsorship, Europe

03/01/16
CA Slams Gold Coast Sixes Campaign

A Gold Coast cricket competition using "bikini girls, racist jokes and sleazy references" to massage parlors to attract spectators has been slammed as a "throwback to the 1980s," according to Jack Harbour of the GOLD COAST BULLETIN. Cricket Australia said that it wants "a rethink" on the c ...

Tags: Marketing and Sponsorship, Australia

03/01/16
Specsavers To Back County Championship

The England & Wales Cricket board announced a four-year title sponsorship deal for the County Championship with Specsavers, according to the BBC. The 125-year-old competition "had been sponsored for the past 13 seasons by insurance firm LV=." The financial terms of the new sponsorship ...

Tags: Marketing and Sponsorship, United Kingdom

03/01/16
Sevens Event Signals New Opportunities

A week after hosting the first Rugby Sevens tournament in Sydney, the Australian Rugby Union "heralded the success of the event introducing new people to the sport and and highlighted the marketing strategy as a way forward for the sport," according to Simon Canning of MUMBRELLA. Sydney "looked to m ...

Tags: Marketing and Sponsorship, Australia

03/01/16
Marketplace Roundup

Chinese Super League club Hangzhou Greentown FC "signed major sponsorship deals" with three tech manufacturing giants. The club, founded in '98, launched the deals with Toshiba China , Toshiba Air-conditioning and Panasonic Jiele ahead of the upcoming CSL season, which begins next month. ...

Tags: Marketing and Sponsorship

02/29/16
Women's Tennis Faces Sponsor Pull Out

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Tags: Marketing and Sponsorship

02/29/16
Force India Scores $75M From Diageo

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Tags: Marketing and Sponsorship, India

02/29/16
FIFA $550M Short Of Revenue Target

FIFA is facing a fall in sponsorship income and huge legal costs amounting to a "financial black hole" of $550M, after "companies turned their back on the scandal-hit governing body," according to Martyn Ziegler of the LONDON TIMES. The organization had projected revenues of $5B over its '15-16 budg ...

Tags: Europe, Marketing and Sponsorship

02/29/16
Marketplace Roundup

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