Featured Story

Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

Read More

Tags: Year End

More Stories

03/17/14
Marketplace Roundup

Sports marketing agency Euromericas reported that Hyundai's recent selection of Brazilian Kaká and Spaniard Iker Casillas "as its worldwide brand ambassadors" is part of a "strategy that includes adding a club emblem." Euromericas CEO Gerardo Molina said that the carmaker offered Real Madri ...

Tags: Marketing and Sponsorship

03/14/14
Bundesliga Sponsors Lack Awareness

A study by market research institute Monheimer Institut found that "many Germans do not know the title sponsors of the 18 Bundesliga clubs," according to W&V. The study asked people between the ages of 18 and 70 how well they know the current main sponsors of Bundesliga clubs. Sponsors such as P ...

Tags: Marketing and Sponsorship, Europe

03/14/14
DFB Could Switch Kit Supplier In '18

The German national football team "could switch its kit supplier in '18," according to the SID. German Football Federation (DFB) Marketing Dir Denni Strich said, "Of course, we will first talk to our long-time partner adidas. In addition, it is part of our duty to know the market and if necessary ex ...

Tags: Marketing and Sponsorship, Europe

03/14/14
Hyundai Names Brand Ambassadors

Hyundai has selected Brazilian Kaká and Spaniard Iker Casillas "as its worldwide brand ambassadors" for the Brazil World Cup, according to Raunak Awasthi of CAR DEKHO. Casillas is currently playing as goalkeeper with Real Madrid. He has played in three World Cups. Hyundai also chose Chelsea's ...

Tags: Marketing and Sponsorship

03/14/14
Insurance Firm IMQ To Sponsor ACB Bilbao

Medical insurance firm IMQ will be the new principal sponsor of Spanish Basketball League (ACB) side Bilbao Basket through the '17-18 season, according to EL CORREO. Bilbao Basket will debut its new shirts featuring IMQ's logo on March 23 against Real Madrid. The agreement "will mean a ball of oxyge ...

Tags: Europe, Marketing and Sponsorship

03/14/14
Marketplace Roundup

Australian Football League club Melbourne announced China Southern Airlines as its new platinum-plus partner in '14. The world's fourth largest airline will become the cub's second-highest commercial partner. The deal includes brand presence on the club's media backdrop, scroll and parapet signage a ...

Tags: Marketing and Sponsorship

03/13/14
Volkswagen Seeks Clarification Over Ad

Brazil football team sponsor Volkswagen said that it contacted the Brazil Football Federation (CBF) for "clarification over a promotion" by Hyundai "linked to the team’s performance at this year’s World Cup," according to Tariq Panja of BLOOMBERG. The CBF has complained to the South Kore ...

Tags: Marketing and Sponsorship

03/13/14
BT Sponsors Of Rock 'n' Roll Liverpool

BT announced its title sponsorship of the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon. The inaugural event will be held on May 25 and is open to all standards of runners. The course itself is a scenic tour of the city. There will be live bands and DJs playing everything from alte ...

Tags: Marketing and Sponsorship, United Kingdom

03/13/14
Barcelona Wants Nike Renewal

Barcelona and Nike "have started talks to renegotiate their kit deal," which runs through '18, according to J.M. Bertran of SPORT. The "success that Barcelona is giving Nike on a merchandise and marketing level is one of the cards that Barcelona representatives can play to improve the club's positio ...

Tags: Marketing and Sponsorship, Europe

03/13/14
Marketplace Roundup

Swiss national football team head coach and former Bayern Munich head coach Ottmar Hitzfeld "has signed a deal with fashion brand Camp David." Hitzfeld "will beome the new brand ambassador for Camp David Black, which is the brand's classic collection line" ( HORIZONT, 3/10 ). ... Handball Bundes ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug