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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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06/07/13
Marketplace Roundup

Basketball Bundesliga (BBL) club Fraport Skyliners have extended their sponorship deal with private brewery Licher for another three seasons. The brewery has been a partner of the Frankfurt-based club for 15 years ( Fraport Skyliners ). ... Swedish golf clothing brand Abacus Sportswear signed an app ...

Tags: Marketing and Sponsorship

06/06/13
Swimming Australia Loses Top Sponsor

Swimming Australia's "problems continued to mount" on Wednesday after it lost major sponsor EnergyAustralia just days after the SA President Barclay Nettlefold resigned over allegations of "inappropriate" behavior, according to Sudipto Ganguly of REUTERS. SA CEO Mark Anderson said, "This is a diffic ...

Tags: Marketing and Sponsorship, Australia

06/06/13
Fraport Extends Deal With BBL Skyliners

Basketball Bundesliga (BBL) club Fraport Skyliners has extended its title sponsorship deal with Fraport AG. The company, which has been the club's title sponor since July 1, 2011, signed an early contract extension with the Frankfurt-based team. The new long-term deal includes the naming-rights to t ...

Tags: Marketing and Sponsorship, Europe

06/06/13
Neymar Third-Highest Valued Footballer

Brazilian sports business consulting firm Pluri Consultoria has calculated that Neymar's market value has increased 22.6%, from €55M ($72M) to €67.4M ($88.2M), since his signing with Barcelona, according to the EFE. Pluri said, "The player transfer from Santos to Barcelona was decisive i ...

Tags: Europe, Marketing and Sponsorship, Brazil

06/06/13
Bolton Drops Sponsor After Fan Backlash

League Championship side Bolton Wanderers "have dropped plans to be sponsored by pay-day loan company QuickQuid after fans protested against the move," according to the BBC. The club said it had taken the decision after "feedback" from fans and discussions with "local and national politicians." A pe ...

Tags: Marketing and Sponsorship, United Kingdom

06/06/13
Marketplace Roundup

Women's football received a major boost last week with the announcement of Concentrix as the new sponsor for girls and women’s league football in Northern Ireland. Initially for a one-year period, the sponsorship deal will involve naming rights of the six senior leagues and the small sided jun ...

Tags: Marketing and Sponsorship

06/05/13
Herbalife Announces Ronaldo Sponsorship

Global nutrition company Herbalife has announced that it will become the official nutrition sponsor of int'l football player Cristiano Ronaldo. The five-year, multi-million dollar contract includes global publicity rights and various joint promotional activities. It also includes the opportunity for ...

Tags: Marketing and Sponsorship

06/05/13
Man City Seals South Africa School Deal

Man City has agreed to a new three-year partnership with South African side Mpumalanga Black Aces FC. The club will become Man City's official regional school of football partner. Man City will deliver coaching programs to South African children as part of the deal ( Man City ). In Manchester, Mike ...

Tags: Marketing and Sponsorship, United Kingdom

06/05/13
Concerns As Under Armour Goes Int'l

As Under Armour prepares to expand overseas, the company "is stepping onto a rougher playing field," according to Kyle Stock of BLOOMBERG. Selling jerseys, workout shirts, sneakers, and cleats outside the U.S. "doesn’t take rocket science; it just takes the cash required to sponsor pro teams a ...

Tags: Marketing and Sponsorship

06/05/13
Emirates Shirt Deal Worth $39M

Real Madrid, the world's most valuable sports team ($3.3B), "has signed a new shirt sponsorship deal with Emirates" that will pay the team $39M annually for five years starting next season, according to Mike Ozanian of FORBES. The deal with the Dubai-based airline "sells Real Madrid short." Yes, Los ...

Tags: Marketing and Sponsorship, Europe

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