Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

09/19/14
PSG Partners With GDF Suez, Aurel BGC

Ligue 1 side Paris St. Germain has "confirmed two new commercial deals," according to SOCCEREX. The Ligue 1 champions "announced that energy firm GDF Suez has become a supplier of the club for the next three seasons, with the deal covering PSG’s men’s and women’s sides." The agreem ...

Tags: Marketing and Sponsorship, Europe

09/19/14
Johnnie Walker Partners With F1

Johnnie Walker announced a new partnership with the Formula One group to expand the platform for its responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the official whisky of F1, was made at an event at the Conrad ...

Tags: Marketing and Sponsorship

09/19/14
Azerbaijan Seeking Int'l Agency Partner

The Azerbaijan government is looking for an int'l agency partner for the first European Games, which is being hosted by Baku in '15, according to James Swift of CAMPAIGN LIVE. Agencies have been "invited to travel to Azerbaijan to pitch for the business." The Baku 2015 committee is "asking shops to ...

Tags: Marketing and Sponsorship, Europe

09/19/14
Marketplace Roundup

ManU announced a five-year extension of its partnership with Malaysian bank Maybank. Maybank's existing relationship with the club will be widened from its status as affinity partner, to become the club's official retail banking partner in Malaysia, Singapore and the Philippines. This change will al ...

Tags: Marketing and Sponsorship

09/18/14
RFU Under Fire Over Military Symbol

The Rugby Football Union "was accused by a leading charity of cashing in on the memory of British military heroes after incorporating the Victoria Cross into the design of the new England shirt," according to Daniel Schofield of the LONDON TIMES. The kit, which was launched by the RFU and Canterbury ...

Tags: Marketing and Sponsorship, United Kingdom

09/18/14
Europcar Partners With Sports At SMG

Car rental brand Europcar appointed Sports at SMG, a division of Starcom MediaVest, "to handle sports sponsorships," according to Angela Haggerty of THE DRUM. Sports at SMG brokered the sponsorship deal between Europcar and Arsenal, which was announced in August, and Europcar U.K. Group Managing Dir ...

Tags: Marketing and Sponsorship, United Kingdom

09/18/14
Atlético Mineiro Extends MRV Deal

Brasileiro side Atlético Mineiro extended its sponsorship agreement with MRV Engineering "for a further three years," according to SOCCEREX. The real estate construction company has sponsored the club for the past three seasons, "with its logo appearing on the team’s shirt sleeves and a ...

Tags: Marketing and Sponsorship, Brazil

09/18/14
Marketplace Roundup

Turkish club Galatasaray signed a kit sponsorship deal Wednesday for domestic league and cup matches with Chinese telecom Huawei through the '14-15 season. The deal is worth $4.1M and is in addition to Galatasaray's kit deal sponsorship with Turkish Airlines for Champions League games ( T ...

Tags: Marketing and Sponsorship

09/17/14
CBA Signs Deal With FAW-Volkswagen

The Chinese Basketball Association has secured a three-year sponsorship agreement with the car manufacturer FAW-Volkswagen Automobile. The agreement covers the CBA League, the CBA All-Star Game and the men’s national team -- Team China Basketball -- through the '16-17 season. Further activatio ...

Tags: Marketing and Sponsorship, China

09/17/14
Serie A Side Partners With Betclic

Online gaming operator Betclic has agreed to a deal to become a top sponsor of Serie A side Fiorentina, according to IGAMINGBUSINESS. Under the deal, the terms of which were not disclosed, Betclic "will benefit from various branding opportunities around the club’s Stadio Artemio Franchi home s ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug