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ManU Signs Unique Deal With IT Services Company HCL Technologies

Published in SportsBusiness Daily Global on 09 / 03 / 15

ManU on Wednesday announced a new partnership with India-based IT services company HCL Technologies. Unlike ManU's numerous other partners, HCL Technologies will not receive in-stadium advertising or mentions on a ribbon board during a game -- which is exactly what the company wanted, said CMO Matt ...

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Tags: Marketing and Sponsorship, United Kingdom

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