Featured Story

Copa América Sells Out Inventory, Adds Final Partner Ahead Of Tournament Kickoff

Published in SportsBusiness Daily Global on 05 / 31 / 16

Sponsorship inventory for the Copa América Centenario "is now sold out, with Soccer United Marketing reaching a deal with the tournament’s 15th and final partner, multinational energy company Total Gas & Power," according to Ian Thomas of SPORTSBUSINESS JOURNAL. While SUM President ...

Read More

Tags: Marketing and Sponsorship, North America, South America

More Stories

08/25/15
Kia Confident In Sports Sponsorship

With "a little help from its sports sponsorship," Kia Motors U.K. & Ireland President & CEO Paul Philpott is confident that "the company can make its mark," according to Andrew Cave of the London TELEGRAPH. Kia Motors is a sponsor of Surrey County Cricket Club and its Oval test cricket groun ...

Tags: Marketing and Sponsorship, United Kingdom

08/25/15
Leeds United, Newcastle Sign With Coral

League Championship side Leeds United announced a new partnership with bookmaker Coral, which will become the club's official betting and gaming partner, as well as sponsoring the North East Corner Stand. As part of the new partnership, Leeds United supporters will be able to access exclusive o ...

Tags: United Kingdom, Marketing and Sponsorship

08/25/15
KHL Announces New Sponsors

The Kontinental Hockey League announced the signing of a host of new and renewed partnership and sponsorship agreements. Two of the deals were particularly significant: telecom company Rostelecom has become one of the KHL’s new partners, and insurance group Sogaz -- a partner since the Champi ...

Tags: Marketing and Sponsorship, Europe

08/25/15
Marketplace Roundup

The 2018 Commonwealth Games "has already secured its first major sponsor." Echo Entertainment's Gold Coast property, Jupiters Hotel and Casino, signed on as the Gold Coast 2018 Commonwealth Games' first "official partner" on Monday. The "size of the sponsorship deal was not announced" ( BRISB ...

Tags: Marketing and Sponsorship

08/24/15
UK Sport, Bupa Extend Partnership

Bupa UK will continue as the official health insurance partner of UK Sport for a further three years. The partnership has run for 13 years. The three-year deal means Bupa UK will continue to support UK Sport’s Athlete Medical Scheme, which provides access to specialist medical treatment, when ...

Tags: Marketing and Sponsorship, United Kingdom

08/24/15
Fairstone Extends Falcons Partnership

English Premiership side Newcastle Falcons announced Fairstone Financial Management will continue as an official partner of the club for two more seasons. Fairstone, the U.K.’s largest chartered financial planning firm, has been the main club sponsor since '13 and will now become an official ...

Tags: Marketing and Sponsorship, United Kingdom

08/24/15
La Liga Partners With Samsung

La Liga announced that Samsung Spain will be the new official sponsor for the '15-16 season. The sponsorship agreement includes spreading the Samsung brand in competitions and setups of La Liga, as football stadiums, digital environments, social networks, mobile applications and TV broadcasts. Samsu ...

Tags: Marketing and Sponsorship, Europe

08/24/15
Marketplace Roundup

Bundesliga side Schalke "agreed to a new partnership with Turkish Airlines." The deal with the airline "will run until the end of the '16-17 season." In addition to Turkish Airlines, Schalke's current airline partner Condor will also stay "on board." The new partnership, which was brokered by Ufa Sp ...

Tags: Marketing and Sponsorship

08/21/15
Beckham In Brand Building Mode

David Beckham is becoming a “significant entrepreneur” who is as “keen and eager to build brands as he is to endorse them,” according to his long-term PR adviser Simon Oliveira, who also confirmed that Beckham’s plans to launch his MLS team in '18 were firmly on track. ...

Tags: Marketing and Sponsorship, United Kingdom

08/21/15
Media Markt Signs Several BL Deals

Electronics retail chain Media Markt "has entered the Bundesliga in '15-16 through several sponsorship deals," according to Henning Eberhardt of SPONSORs. In addition to its shirt sponsorship deal with Ingolstadt , the company "agreed to deals with several other clubs." Media Markt has signed deals ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug