Featured Story

Labour Party Floats Levy On EPL TV Rights To Support Grassroots Football

Published in SportsBusiness Daily Global on 07 / 24 / 14

Britain's Labour Party has accused Premier League clubs of "not contributing enough to grassroots football and suggested that they may be compelled to pay a levy on revenue from television rights," according to Pickard & Blitz of the FINANCIAL TIMES. Shadow Culture Secretary Harriet Harman "is a...

Read More

Tags: Media, United Kingdom

More Stories

09/27/13
UAE FA Partners With Etisalat

Middle East and Africa telecom operator Etisalat on Thursday "signed a new partnership" with the UAE FA, according to EMIRATES 247. Under the new agreement, Etisalat "will become the official partner for the UAE FA and the official sponsor of both the UAE national team and the President's ...

Tags: Marketing and Sponsorship, Middle East

09/27/13
Spanish Handball Backed By Post Office

The Spanish national handball team, "drowning in economic crisis and incapable of profiting from the team's on-court success in recent years, has received a ball of economic oxygen," according to Javier Lafuente of EL PAIS. Spain's postal service "will sponsor the men's and women's national handball ...

Tags: Europe, Marketing and Sponsorship

09/27/13
Sony Six Boss Sees Non-Cricket Potential

Multi Screen Media's sports channel, Sony Six, "has never been a cricket-only channel," according to Urvi Malvania of the Indian BUSINESS STANDARD. Now looking to create an audience for basketball with new initiatives, newly-appointed Sony Six business head PRASANA KRISHNAN tells why "he is o ...

Tags: Marketing and Sponsorship, India

09/27/13
Marketplace Roundup

German Hockey League (DEL) club Hamburg Freezers has signed a partnership with state lottery Lotto Hamburg for the '13-14 season. Lotto Hamburg will use several promotional measures surrounding home games at the O2 World Hamburg ( Hamburg Freezers ). ... German 3rd League football club Stuttgarter K ...

Tags: Marketing and Sponsorship

09/26/13
Carlsberg Releases New EPL Campaign

Carlsberg brewery "has unveiled a global campaign" promoting its three-year deal as the official beer partner of the Premier League, according to Alex Brownsell of MARKETING MAGAZINE. The campaign is "part of its on-going 'That call for a Carlsberg' strategy." Carlsberg "has rolled out a TV an ...

Tags: Marketing and Sponsorship, United Kingdom

09/26/13
HBL, Hummel Extend Partnership Until '17

The Handball Bundesliga (HBL) has extended its partnership with Danish sportswear company hummel for another three years until '17. Hummel, which has been a partner of the HBL since '11, will continue to be the league's official equipment supplier. The partnership also includes several promotio ...

Tags: Marketing and Sponsorship

09/26/13
Marketplace Roundup

U.K. optician Specsavers has agreed to become the official optician and hearing care provider of Rugby League World Cup 2013. It has also agreed to become the official sponsor of the match officials for the tournament. Specsavers' logo will be displayed on the front of the match officials' kit ( Rug ...

Tags: Marketing and Sponsorship

09/25/13
Bolt Signs $10M Puma Extension

Puma has renewed its endorsement contract with sprinter Usain Bolt through the 2016 Rio Olympics. Bolt will continue to be the face of Puma's global and brand marketing campaigns ( Puma ). Reuters' Keith Weir reported Bolt will be paid $10M "for each of the next three seasons and the same amount if ...

Tags: Marketing and Sponsorship

09/25/13
Standard Chartered, SRU Extend Deal

Long-time local rugby supporter Standard Chartered "extended its sponsorship of the Singapore Rugby Union by three more years" when the bank gave S$810,000 ($645,000) to the national sports association, according to Gerard Wong of Singapore TODAY. The deal, valued at S$270,000 ($215,000) per annum, ...

Tags: Marketing and Sponsorship, United Kingdom

09/25/13
Schalke, Kentaro Ink Long-Term Deal

Bundesliga club FC Schalke and Switzerland-based rights agency Kentaro have sealed a long-term cooperation to strengthen the club's global exposure. The partnership will feature an annual football tournament at Schalke's Veltins-Arena, which will be organized by Kentaro, as well as regular trips abr ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug