Featured Story

IPL Is Scoring Super Bowl Numbers To Give Sponsors The Best Path To Indian Success

Published in SportsBusiness Daily Global on 04 / 24 / 15

The Indian Premier League cricket tournament is now comparable in status to the Super Bowl, and is the primary sponsorship avenue for brands wanting to break into the Indian market, according to sponsorship experts. Now in its eighth season, the latest IPL tournament, which began on April 8, has att...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

07/18/14
Hamburg Extends Kit Deal With Adidas

Bundesliga side Hamburg SV "has extended its kit supply deal with adidas until '24," according to the DPA. The financially struggling club, which has liabilities of about €100M ($135M), signed the extension with adidas in April. Depending on the team's on-field performance, Hamburg SV will rece ...

Tags: Marketing and Sponsorship, Europe

07/18/14
StarHub Sponsors Sports Hub, WTA Finals

The local sporting landscape received a boost as StarHub announced its appointment as a Founding Partner and the Official Telecommunications Partner of the Singapore Sports Hub; Official Broadcaster Partner for the Women's Tennis Association (WTA) Tour and the Official Telecommunications Partner ...

Tags: Marketing and Sponsorship, Asia

07/18/14
12BET Partners With EPL Side Hull City

Global sports betting brand 12BET confirmed a two-year sponsorship of EPL side Hull City Tigers. The sponsorship is the largest in the club’s 110-year history and will run until the end of the '15-16 season. The 12BET logo will be featured on the front of the club’s shirt. The sponsor ...

Tags: Marketing and Sponsorship, United Kingdom

07/18/14
AIBA Announces $39M Deal With FCIT

The Int'l Amateur Boxing Association revealed that it has "signed a landmark" $39M deal to support its global marketing company, the Boxing Marketing Arm, with First Commitment Int'l Trade, according to Emily Goddard of INSIDE THE GAMES. The partnership with the Hong Kong-based private entity "was a ...

Tags: Marketing and Sponsorship, China

07/18/14
Marketplace Roundup

Bundesliga side FC Schalke has agreed to a premium partnership with high-tech specialists Hisense. The contract with the company, which will act as a partner for electronics and household appliances, has initially been agreed to run for three years until '17. As a premium partner, Hisense will insta ...

Tags: Marketing and Sponsorship

07/17/14
DFB Partners Can Expect Title 'Surcharge'

Sponsors of the German Football Federation (DFB) "will likely have to pay a 'World Cup surcharge' if they want to renew their deals with the national team," according to Ulrike App of W&V. DFB Team Manager Oliver Bierhoff "wants to increase the national team's marketing revenue." He said, "Spons ...

Tags: Marketing and Sponsorship, Europe

07/17/14
Continental Ends World Cup Sponsorship

German tire manufacturer Continental "has decided to end its World Cup sponsorship," according to the DPA. Continental has been a World Cup sponsor "since the tournament in Germany in '06 and was visible on sideline signage during the games in Brazil." The World Cup deal reportedly cost the company ...

Tags: Marketing and Sponsorship, Europe

07/17/14
ARU Partners With Buildcorp For NRC

The Australian Rugby Union announced Buildcorp as the official naming rights partner of Australian Rugby’s new domestic competition, the National Rugby Championship. Starting on Aug. 21, the 11-week competition will see almost 300 Rugby players, including current and former Qantas Wallabies, S ...

Tags: Marketing and Sponsorship, Australia

07/17/14
Bora Signs On Cycling Team Title Sponsor

German kitchen appliance manufacturer Bora "will become the new title sponsor of German pro cycling team NetApp-Endura," according to the SID. Team Manager Ralph Denk "unveiled the new partnership together with Bora boss Willi Bruckbauer during the Tour de France's first rest day in Besancon on Tues ...

Tags: Marketing and Sponsorship, Europe

07/17/14
ManU Partners With Noodle Maker Nissin

ManU announced a multi-season sponsorship agreement with int'l food brand Nissin to become a global partner of the club. Founded in Osaka, Japan in '48, Nissin is famous for its instant noodles which were invented by its Founder, Momofuku Ando, who developed the convenience food as an answer to food ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug