Featured Story

Football League Agent Fees Fall By 18% During '13-14 Season

Published in SportsBusiness Daily Global on 08 / 29 / 14

The latest publication of Football League clubs' spending on agents' fees has revealed that clubs committed a total of £17.7M to agents during the '13-14 season, a reduction of 18% on the previous year (£21.5M). Championship clubs accounted for £14.7M of the total, with League One ...

Read More

Tags: International Football, United Kingdom

More Stories

11/07/13
Collingwood's Deal With Emirates Stalls

Australian Football League side Collingwood's 14-year relationship with key sponsor Emirates "is at a crossroads, after the Magpies more than tripled the asking price to extend the airline's uniform deal with the club," according to Mark Hawthorne of THE AGE. Club President Eddie McGuire and Operati ...

Tags: Marketing and Sponsorship, Australia

11/07/13
PSG Partners With Base79

Online video firm Base79 announced a partnership with Paris St. Germain to manage its video content on YouTube at a global and local level. The deal will allow PSG to create, grow and effectively monetize its online video content. Base79 will use its audience-understanding technology to cr ...

Tags: Marketing and Sponsorship, Europe

11/07/13
Rio Olympics Aim For Record Sponsorship

With public money for the 2016 Rio Olympics "getting tougher to find," Brazilian organizers are "scrambling to raise record amounts of local sponsorship revenue to cover any budget shortfall and avoid a government handout," according to Stephen Wade of the AP. Rio Olympics CCO Renato Ciuchini said t ...

Tags: Marketing and Sponsorship, Brazil

11/07/13
Brands Opting Out Of Super Bowl Ads

Combined with the start of the 17-day-long 2014 Sochi Olympics, some big brands like Subway "are choosing to opt out of the biggest night in TV" -- the Super Bowl, according to Richard Feloni of the NATIONAL POST. Subway CMO Tony Pace told Ad Age, "You can make an argument that the total cumulative ...

Tags: Marketing and Sponsorship, North America, Russia

11/07/13
Andy Murray Shuffles Management Team

British tennis star Andy Murray again shuffled his management team this week, bringing on board Lagardère for commercial deals. Lagardère replaces Mahesh Bhuphati, the highly ranked doubles player who briefly managed Murray’s commercial business. Simon Fuller’s XIX Entertai ...

Tags: Marketing and Sponsorship

11/07/13
London Was Landmark For Guerilla Marketing

With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it is time to "consider the state of ambush, or guerrilla, marketing in the sports world," according to David Atkinson o ...

Tags: Marketing and Sponsorship

11/06/13
Marketplace Roundup

Adidas on Wednesday denied its interest in "getting involved with a possible Lionel Messi transfer during the summer." Adidas said in a statement, "Adidas' relationships with its sponsored players are only for advertising. Any athletic decision is solely up to the athlete and his advisers. His tea ...

Tags: Marketing and Sponsorship

11/06/13
Entrepreneur Sees Potential In Chess

Can chess be "transformed into a money-spinning global spectator sport?" It is a question that will be much on U.S. media entrepreneur Andrew Paulson’s mind as "he settles down to watch the opening ceremony of the game’s latest world championship match in Chennai," India, according to Ja ...

Tags: Marketing and Sponsorship, United Kingdom

11/06/13
Mercedes Partners With Aussie Masters

IMG announced Mercedes-Benz as a new senior partner and official vehicle of the Australian Masters for the '13 and '14 tournaments. The brand will also serve as the official vehicle for the 2013 ISPS HANDA World Cup of Golf, which will be staged the following week after the Australian Masters at Th ...

Tags: Marketing and Sponsorship, Australia

11/06/13
Adidas Factored Into Messi Contract

This summer, Lionel Messi sponsor adidas was willing to pay half of the €250M ($337M) buy-out clause "in Messi's Barcelona contract for him to sign with one of the top three teams it sponsors -- Chelsea, Bayern Munich and Real Madrid," according to Roger Torelló of MUNDO DEPORTIVO. Adida ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug