Featured Story

Wasserman Media Secures $100M Investment From Madrone Capital Partners

Published in SportsBusiness Daily Global on 09 / 16 / 14

Wasserman Media Group has received a $100M "investment from Silicon Valley-based Madrone Capital Partners," an investment group funded by the Wal-Mart-founding Walton family, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The investment is "the second that Wasserman Media Group has taken since...

Read More

Tags: Media, SEC, Wasserman Media Group, ING, ACC, GE, CES, GMAC, South America, Europe

More Stories

11/22/13
Pepsi Apologizes For Ronaldo Ad

Pepsi has apologized to Cristiano Ronaldo after posting "bizarre pictures on their official Facebook page in Sweden of the Portugal forward as a voodoo doll in various forms of distress," according to James Orr of the London INDEPENDENT. The "viral ads were posted on the day of the second-leg of the ...

Tags: Europe, Marketing and Sponsorship

11/22/13
Marketplace Roundup

German Athletics Marketing (DLM), the marketing agency of the German Athletics Federation (DLV), has reached a deal with Schmidt Media as the official media and technology partner of the DLV clubs. The cooperation will run through '18 ( DLV ). ... The German Basketball Federation (DBB) has signed a ...

Tags: Marketing and Sponsorship

11/21/13
Werder Bremen Extends Deal With Nike

Bundesliga club Werder Bremen "has renewed its deal with kit supplier Nike until '18," according to the KREISZEITUNG. Last week, it "was made public that Bremen and Nike will continue their partnership, and now all corresponding contracts have been signed" ( KREISZEITUNG, 11/20 ). BILD's Sonnenber ...

Tags: Marketing and Sponsorship, Europe

11/21/13
England Enjoying $600M Cricket Boost

English cricket is "turning onfield success into record commercial revenue as the national team seeks a run of victories not seen since the Victorian era," according to Ben Priechenfried of BLOOMBERG. Over the next four years, the England and Wales Cricket Board will earn about $600M from broadcast ...

Tags: Marketing and Sponsorship, United Kingdom

11/21/13
Football League Partners With TradePoint

TradePoint, the "trade" brand of the U.K.'s largest home improvement retailer B&Q, has become the first trade supplier of the Football League. The new agreement will see all 72 Football League clubs join TradePoint's membership scheme, which gives businesses discounted prices on TradePoint's pro ...

Tags: Marketing and Sponsorship, United Kingdom

11/21/13
Spain Puts $4M In Ski Facilities

Spain's Sierra Nevada mountain range has allocated €3M ($4M) to improve its facilities for the '13-14 winter season, which is scheduled to begin Nov. 30, according to Juan Gutiérrez of AS. The primary focus has been "strengthening family offers and maintaining the policy of freezing pric ...

Tags: Europe, Marketing and Sponsorship

11/21/13
Marketplace Roundup

IMG's Swiss subsidiary IMG Schweiz, the official marketer of hockey's 87th Spengler Cup, has sold the last available tournament sponsorship package to Russian oil company Rosneft. The majority state-owned company has picked up a second-tier sponsorship package for hockey's oldest invitational tourna ...

Tags: Marketing and Sponsorship

11/20/13
Santander Says Ferrari Deal A Key Asset

Banco Santander Advertising & Sponsorships Head Enrique Arribas said that the company’s sponsorship deal with F1 team Scuderia Ferrari has been “amazingly successful” judging by its advertising ROI. Arribas told SBD Global at the Circuit of the Americas, “We get a return ...

Tags: Marketing and Sponsorship, Europe

11/20/13
Tendulkar Brand To Grow Post Retirement

As Sachin Tendulkar "walks into the sunset, will Brand Sachin, which sold many a dream and still continues to do so, also diminish?" asks Sreemoy Talukdar of the TIMES OF INDIA. It appears that here, too, Tendulkar "is set to break some records." In the collective Indian mindspace,Tendulkar's i ...

Tags: Marketing and Sponsorship, India

11/20/13
Intersport, Vierschanzentournee Partner

Intersport will become the main sponsor of the Vierschanzentournee ski jumping series for the '13-14 season starting at this year's event kickoff in Oberstdorf, Germany on Dec. 28. The sponsorship agreement was brokered by Infront Sports & Media. Following Intersport's commitment, the event seri ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug