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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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Adidas A Late Comer To Women's Market

Adidas is "setting out to change the mind of female customers" and catch up to Nike -- which, like Puma, "is also targeting women," according to Ricadela & Ross of BLOOMBERG. Research from Euromonitor Int'l has shown that Nike's 5.7% share of the $76B global market for women's shoes "is more tha ...

Tags: Marketing and Sponsorship, Europe

Bangkok Airways To Advertise In EPL

Bangkok Airways plans on advertising its brand in the English Premier League, "which is seen as an effective platform to attract worldwide attention," according to Boonsong Kositchotethana of the BANGKOK POST. Bangkok Airways' brand will appear at English football stadiums in "three major match ...

Tags: Marketing and Sponsorship, Asia

CBF Expands Chevy Deal

Brazilian Football Confederation (CBF) "expanded its sponsorship agreement with carmaker Chevrolet," according to SOCCEREX. The new two-year deal, estimated to be worth $15M, sees Chevrolet become the training shirt sponsor for the Brazilian national team, with the U.S. car company having "prev ...

Tags: Marketing and Sponsorship, Brazil

Marketplace Roundup

Swiss matchmaker Tag Heuer  "signed a sponsorship deal with the Chinese Super League ." The brand will become the official timekeeper and official watch of the top-tier of Chinese football. The deal will give Tag Heuer "a range of branding rights" and was announced in Beijing at Beijing's Nat ...

Tags: Marketing and Sponsorship

MSE Signs Global Deal With MP & Silva

Monumental Sports & Entertainment (MSE) has appointed MP & Silva as its exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, which will be announced on Wednesday and will include a variety of analytics support and conte ...

Tags: Marketing and Sponsorship, Europe, North America

Movistar+, Mahou Bid For La Liga Deal

Telefónica-owned Movistar+ and beer brand Mahou are "reportedly competing to become the next official sponsor of La Liga," according to MUNDO DEPORTIVO. Prnoticias.com reported Movistar+ is "seriously considering becoming the league's principal partner." If successful, "Movistar+'s deal would ...

Tags: Marketing and Sponsorship

Sevilla Partners With Titanbet

La Liga side Sevilla and betting firm Titanbet.es reached an agreement in which Titanbet becomes the official betting partner of the club for the remainder of the current season and the '16-17 season. The deal is Titanbet's first partnership with a La Liga club. Sevilla fans will have access to Tita ...

Tags: Europe, Marketing and Sponsorship

Apps The Future Of Sports Marketing

Sports fans will take to social platforms and messaging apps to "cheer on their teams and banter with their mates," according to Bigballs Media CSO James Kirkham for MARKETING MAGAZINE. But there "could be some big changes in the ways brands tap into this year's sporting fervour." In January, Facebo ...

Tags: Marketing and Sponsorship

Shijiazhuang Partners With Liquor Firm

Chinese Super League side Shijiazhuang Ever Bright announced a partnership deal "with local firm Hengshui Laobaigan Liquor," according to SOCCEREX. The liquor company will become an official partner of the club and the two entities "will launch a WeChat account for supporters of Shijiazhuang." ...

Tags: Marketing and Sponsorship, China

Nishikori Faces Pressure From Sponsors

Under the terms of his contract with a noodle company that sells "instant ramen" in a cup, Japan's leading player is supposed to be addressed as Nissin Kei Nishikori, according to Mark Hodgkinson of ESPN. Nishikori's arrangement is "an indication of his commercial ambitions, as well as his stature i ...

Tags: Marketing and Sponsorship, Japan

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