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GAA Dir General Páraic Duffy Says Croke Park Unlikely To Sell Naming Rights

Published in SportsBusiness Daily Global on 04 / 17 / 15

Gaelic Athletic Association Dir General Páraic Duffy has "admitted the GAA would be open to selling the naming rights" to Croke Park, according to Ian O'Riordan of the IRISH TIMES. The Sky Arena, perhaps? Duffy was "addressing several ongoing funding issues" for the association, inc...

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Tags: Marketing and Sponsorship, United Kingdom

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