Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

06/08/15
UniCredit Renews, Expands With UEFA

UniCredit has renewed its deal as the official bank of the Champions League and struck up a new partnership with the Europa League, according to SOCCEREX. The deals for both tournaments will run until '18. The agreement for its continued sponsorship of the Champions League sees UniCredit "exten ...

Tags: Marketing and Sponsorship, Europe

06/08/15
Pepsi To Sponsor Champions League

Pepsi "will reportedly sign on as a sponsor of the UEFA Champions League," according to Nils Lehnebach of SPONSORs. Citing a published report, the two parties are in "advanced talks regarding a sponsorship package for the '15-16 through '17-18 cycle." Pepsi "would become one of six official partners ...

Tags: Marketing and Sponsorship, Europe

06/08/15
Nike 'Missteps' Led To FIFA Scandal

Nike's "entanglement with the biggest scandal in the soccer world" began with a 10-year, $200M deal with the Brazilian Football Federation (CBF) in '96, according to Germano & Kowsmann of the WALL STREET JOURNAL. It was a "headlong plunge into unfamiliar territory" for the company. Sources said ...

Tags: Marketing and Sponsorship

06/08/15
Acqua Lete Renews Napoli Sponsorship

Sparkling water brand Acqua Lete has renewed its sponsorship deal with Serie A side Napoli for the '15-16 season, according to SOCCEREX. The deal sees Acqua Lete "enter its 11th season as a sponsor of the Serie A club and its logo will once again feature on the front of the team’s match s ...

Tags: Marketing and Sponsorship, Europe

06/08/15
Marketplace Roundup

Manor F1 featured a "prominent sponsor on its car" for the first time in '15 at the Canadian Grand Prix after announcing a deal with online accommodation hosting website Airbnb. The team has "run its cars without any substantial decals throughout this year," but ahead of the race at the Circuit ...

Tags: Marketing and Sponsorship

06/05/15
FIFA: Adidas Sees Biggest Negative Shift

Social data indicates that adidas has seen the "largest percentage increase of negative sentiment of all the brands associated with the ongoing FIFA scandal," according to Charlotte Mceleny of MARKETING MAGAZINE. The data, compiled by data-driven advocacy company Freemavens, "revealed the brands tha ...

Tags: Marketing and Sponsorship, Europe

06/05/15
Maccabi Tel Aviv Partners With Hisense

Israeli Premier League side Maccabi Tel Aviv "announced a new sponsorship deal with Hisense," according to SOCCEREX. The Chinese electronics company becomes the official consumer electronics partner of the club. As part of the deal, which will run for three years, Hisense branding "will be displaye ...

Tags: Marketing and Sponsorship, Middle East

06/05/15
Marketplace Roundup

The German Athletics Federation (DLV) has signed a new main sponsorship deal with health products brand tetesept. The deal will run for three years until the 2018 European Championships in Berlin ( DLV ). ... Brasileiro sides Flamengo, Corinthians, Cruzeiro, Internacional and Grêmio "are now p ...

Tags: Marketing and Sponsorship

06/04/15
Audi Makes Room For Media Markt

Bundesliga side FC Ingolstadt shareholder Audi "will vacate its spot on the front of the club's jersey despite an ongoing contract unitl '18," according to Nils Lehnebach of SPONSORs. Electronics store chain Media Markt will become Ingolstadt's shirt sponsor starting with the upcoming season. The th ...

Tags: Marketing and Sponsorship, Europe

06/04/15
Banamex Withdraws As Liga MX Sponsor

Mexican bank Banamex -- which until this past season had sponsored Liga MX clubs Pumas, América, Santos, Tigres and Toluca -- "decided to step aside from Liga MX," taking with it the 200M Mexican pesos ($12.9M) it was contributing, according to LA AFICIÓN. Banamex will "fully focus on ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug