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Rival Watch Brands Causing Conflict Ahead Of Ryder Cup

Published in SportsBusiness Daily Global on 09 / 29 / 16

The golf sponsorship battle between rival watch brands is "already causing conflict in Hazeltine in the build-up to the Ryder Cup," according to Charles Sale of the London DAILY MAIL. The "main sensitivity" is over Rolex being the official timekeeper for Ryder Cup Europe while Omega has the same sta...

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Tags: Marketing and Sponsorship, United Kingdom

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Mansfield Town In Sexism Row

League Two side Mansfield Town "has been accused of sexism" after branding women "One Call Girls" and putting them in "revealing outfits to advertise their sponsor," according to the London TELEGRAPH. The club has "become embroiled in a social media storm and was forced to defend itself" a ...

Tags: Marketing and Sponsorship, United Kingdom

Australian Open To Retire Its Logo

The "distinctive" Australian Open logo has made its last center court appearance, with the so-called "serving man" set to join 20-year veteran Lleyton Hewitt in grand slam retirement next January at Melbourne Park, according to Linda Pearce of the SYDNEY MORNING HERALD. The original silhouette ...

Tags: Australia, Marketing and Sponsorship

Marketplace Roundup

Five of the "biggest European football clubs" -- Arsenal , Juventus , Real Madrid , Paris St. Germain and Man City -- have "announced their partnership with Nigerian beer  Star ," making the brand the "official beer partner" of all five clubs. The partnership will "give access to an ...

Tags: Marketing and Sponsorship

Brazilian Football Signs With Konami

The Brazilian Football Confederation (CBF) and Japanese video game maker Konami struck a two-year partnership deal for Pro Evolution Soccer, according to Samindra Kunti of INSIDE WORLD FOOTBALL. In September Konami will launch Pro Evolution Soccer 2017. As well as the CBF, Konami also holds exc ...

Tags: Marketing and Sponsorship, Brazil

EPL Shirt Sponsors Reflect Globalization

As football attracts "record TV audiences to a medium with declining viewing figures," players' chests have "never been more valuable," according to Simon Usborne of the London GUARDIAN. The league claims viewing figures of 3 billion in 225 countries, including 857 million in Asia and Oceania. Clubs ...

Tags: Marketing and Sponsorship, United Kingdom

Coca-Cola Renews Three Deals

Coca-Cola signed "a trio of renewed deals" with Bundesliga clubs, netting extensions with Hertha Berlin, Vfl Wolfsburg and SV Darmstadt 98, according to SOCCEREX. Both Hertha and Wolfsburg have signed five-year agreements, running until the end of the '20-21 season, while Darmstadt signed a thr ...

Tags: Marketing and Sponsorship, Europe

Metz Signs Chad As Jersey Sponsor

Central African country Chad Republic is struggling "to cope with regional insecurity caused by Islamist militant group Boko Haram," but the country's sports ministry hopes a shirt sponsorship of Ligue 1 side Metz "can help in starting to mend its image problem and kickstart its tourism sector," acc ...

Tags: Marketing and Sponsorship, Africa, Europe

CSM Inks USA Rugby Sales Deal

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing int'l rugby playe ...

Tags: Marketing and Sponsorship, North America

England Unveils Alternate Kit

England's rugby team will be returning to its "blue days for the first time in 10 years" when the team steps out for the autumn internationals, according to the London TELEGRAPH. The navy blue strip becomes England's seventh replica kit "in just over two years and sees a reintroduction to a popular ...

Tags: Marketing and Sponsorship, United Kingdom

CA CEO Questioning Performance System

Cricket Australia CEO James Sutherland said that "questions will be asked" about the organization's high-performance system "in the wake of a dire Test campaign in Sri Lanka that continued the national team's woeful recent record in Asia," according to Chris Barrett of THE AGE. A review of the 3-0 s ...

Tags: Marketing and Sponsorship, Australia

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