Featured Story

Football League Left Reeling By Loss Of Capital One As Major Sponsor

Published in SportsBusiness Daily Global on 05 / 27 / 15

The Football League is "set to lose" one of its major sponsors this week "despite another highly successful long weekend of play-off matches at Wembley," according to Charles Sale of the London DAILY MAIL. American credit card provider Capital One will not be renewing its backing of the League Cup ...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

04/29/15
Tour Sponsorship Packages ‘Almost’ Gone

Sponsorship packages for this year’s Tour de France are close to being sold out, according to race organizers. Laurent Lachaux, who is the sales & marketing director for Tour organizers Amaury Sport Organisation, told SBD Global that “we are almost there.” However, he added tha ...

Tags: Marketing and Sponsorship, Europe

04/29/15
FA Close To Deal With Emirates Airline

The FA is discussing a proposal that would see the FA Cup "rebranded the Emirates FA Cup," according to Oliver Kay of the LONDON TIMES. The deal with Emirates Airlines would be worth a reported £30M ($46M) over the next three seasons, and "will undoubtedly upset traditionalists." But the FA bo ...

Tags: Marketing and Sponsorship, United Kingdom

04/29/15
Napoli, Kappa Sign New Kit Sponsorship

Serie A side Napoli has signed a five-year kit sponsorship deal with Kappa, according to SOCCEREX. The Italian sportswear manufacturer announced that it was to "become the new technical sponsor of the Serie A team" from the '15-16 season. The financial terms of the deal "have not been disclosed ...

Tags: Marketing and Sponsorship, Europe

04/29/15
CGE Secures CGI Partner For Gold Coast

Commonwealth Games England has secured its first major partner for the Gold Coast 2018 Commonwealth Games. Global IT specialist CGI has signed up to become Team England's official systems integration, BPS and IT outsourcing partner. The partnership will see CGE support CGI by providing access t ...

Tags: Marketing and Sponsorship, United Kingdom

04/29/15
Marketplace Roundup

Puma has announced a new long-term partnership with Infiniti Red Bull Racing. Effective from Jan. 1, Puma will become the official licensed partner and official supplier of team and racewear, outfitting the F1 team with performance racewear, footwear and teamwear. Puma will exclusively produce and d ...

Tags: Marketing and Sponsorship

04/28/15
Schalke Looking To Extend Gazprom Deal

Bundesliga side Schalke President Clemens Tönnies said that the club "wants to extend its partnership with Gazprom beyond '17 despite the political unrest in Eastern Europe," according to the SID. The 58-year-old called it a "trustful partnership." Tönnies: "Gazprom is highly satisfied wit ...

Tags: Marketing and Sponsorship, Europe

04/28/15
Qatar Reconsiders SportAccord Alliance

The Qatar Olympic Committee "is reconsidering its sponsorship of a major international sports convention following the blistering attack on the IOC by the head of the conference," according to the AP. SportAccord President Marius Vizer "criticized" the IOC and IOC President Thomas Bach. Vizer, whose ...

Tags: Marketing and Sponsorship, Middle East

04/28/15
Mayweather-Pacquiao To Set Records

Saturday's Floyd Mayweather-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will add a r ...

Tags: Marketing and Sponsorship, North America

04/28/15
Marketplace Roundup

The Spanish Football League (LFP) reached a regional sponsorship agreement with the highest-selling beer in China, Snow Beer, with La Liga to advertise its brand King Way. The announcement was made during LFP President Javier Tebas' visit to Beijing, where he met with China's Ministry of Education's ...

Tags: Marketing and Sponsorship

04/27/15
Jaguar Tunes Up Tennis Portfolio

Jaguar is looking to forge stronger ties in tennis after striking a deal to be the official car supplier to Wimbledon. The British car maker has a commercial partnership with the All England Lawn Tennis Club, which will see it supply 170 luxury and high-performance vehicles to the London venue throu ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug