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Jérôme Boateng, Wesley Sneijder Featured In JBL's 'Show Your Passion' Marketing Campaign

04 / 24 / 14

Bayern Munich's Jérôme Boateng and Turkish side Galatasaray's Wesley Sneijder "will be featured in JBL's 'Show your Passion' marketing campaign, which focuses on the company's headphone line," according to Ingo Rentz of HORIZONT. JBL, which is a subsidiary of audio and infotainment...

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Tags: Marketing and Sponsorship, Europe

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06/17/13
Marketplace Roundup

The Colombian Football Federation has agreed to a new sponsorship deal with German insurance firm Allianz through '14 ( SOCCEREX, 6/14 ). ... Panasonic has been named the official supplier of the 34th America's Cup. Panasonic will provide five LED video boards and 85 flat panel TVs that will be ...

Tags: Marketing and Sponsorship

06/14/13
Alcohol Sponsorship Debate Rekindled

The incident involving Australian cricketer David Warner "will stir fresh debate about the relationship between cricket and alcohol sponsorship in Australia," less than a year after a dozen sports agreed to campaign against binge drinking rather than accept money from breweries, according to Richard ...

Tags: Marketing and Sponsorship, Australia

06/14/13
Reus Signs Testimonial With Panasonic

Japanese electronics company Panasonic "has signed footballer Marco Reus to a testimonial deal," according to Ulrike App of W&V. The company is talking about a "broadly based advertising campaign" that will include its new brand ambassador. Panasonic has hired the 24-year-old for its camera syst ...

Tags: Marketing and Sponsorship, Europe

06/14/13
NRL Not Pursuing Betting Sponsor

The National Rugby League will not "pursue an official betting partner for the rest of the season," believing the income is not enough to "offset the bad publicity surrounding sports wagering," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Negotiations between the Australian Rugby Leag ...

Tags: Marketing and Sponsorship, Australia

06/14/13
Birmingham Signs Deal With Nicolites

League Championship side Birmingham City has announced that electronic cigarette company Nicolites will be its "new principal partner and shirt sponsor" for the '13-14 season, according to Gregg Evans of the BIRMINGHAM MAIL. The Nicolites logo "will adorn Blues’ first-team and adult repli ...

Tags: Marketing and Sponsorship, United Kingdom

06/14/13
Marketplace Roundup

Second Bundesliga club FSV Frankfurt "has extended its stadium naming rights deal with Frankfurter Volksbank for another three years" through June '16. The club "will continue to play its home games at the Frankfurter Volksbank Arena." The bank "has been a partner of the club for seven years" ( JOU ...

Tags: Marketing and Sponsorship

06/13/13
Man City Partners With Daihatsu

Man City has signed a new partnership with Japanese auto manufacturer Daihatsu. The deal will see Daihatsu become the club’s official automotive partner in Indonesia next season. The new partnership will see Man City become Daihatsu's first football club partner in the vehicle maker's 106-year ...

Tags: Marketing and Sponsorship, United Kingdom

06/13/13
Aegon Extends LTA Sponsorship

The Lawn Tennis Association has extended its sponsorship deal with life and pensions firm Aegon UK through '17. The new four-year deal will see Aegon continue as title sponsor of three of Britain's most prestigious grass court tennis events -- the Aegon Championships at the Queen’s Club, Londo ...

Tags: Marketing and Sponsorship, United Kingdom

06/13/13
BBVA Extends La Liga Sponsorship

Spanish bank BBVA and the Spanish Football League (LFP) on Tuesday announced an extension of their agreement. The first league will continue to be known as Liga BBVA for another three years, renewable in '18. The agreement was announced in N.Y. by BBVA CEO Francisco Gonzalez and LFP President Javier ...

Tags: Europe, Marketing and Sponsorship

06/13/13
Dafabet Signs Deal With Aston Villa

EPL Aston Villa has struck a two-year deal with Dafabet to be its main club sponsor. Part of the deal will have the Dafabet logo on the home and away shirts of Aston Villa, and the company will enjoy a host of sponsorship benefits ( Dafabet ). In Birmingham, Steve Nichols wrote the betting site ...

Tags: Marketing and Sponsorship, Asia, United Kingdom

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