Featured Story

SAP Co-Founder Dietmar Hopp To Become Majority Owner Of TSG Hoffenheim

Published in SportsBusiness Daily Global on 12 / 19 / 14

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c...

Read More

Tags: Franchises, Europe

More Stories

03/20/14
Marketplace Roundup

A-League Central Coast Mariners announced that Tibet Spring 5100 Water will become its front-of-shirt sponsor for the remainder of the 2014 AFC Champions League Group Stage. Tibet Spring 5100 Water's association with Central Coast began during last season's AFC Champions League knockout phase ( Cent ...

Tags: Marketing and Sponsorship

03/19/14
Chevy, ManU Launch New Campaign

Chevrolet, which "has a mammoth multi-year major-sponsor investment" in ManU, is "taking the relationship to social media with a cause," according to Karl Greenberg of MARKETING DAILY. The automaker during ManU-Liverpool on Sunday "launched 'What Do You #PlayFor?' with fans’ responses to ...

Tags: Marketing and Sponsorship

03/19/14
Stoke City Ends Adidas Kit Deal

EPL side Stoke City is ending its four-year deal with adidas as its "official kit supplier," according to the STOKE SENTINEL. The club "is not yet revealing the identity" of its new supplier from next season onward. The deal to sever its ties with adidas means "a huge clearance sale of existing stoc ...

Tags: Marketing and Sponsorship

03/19/14
Supponor Extends Global La Liga Ad Deal

Digital billboard replacement company Supponor has extended its deal to bring targeted pitch-side advertising to global audiences from some of the key games in La Liga. Starting next season, Supponor will show a guaranteed 20 minutes of its DBRLive digitally-replaced billboard advertising in agreed ...

Tags: Marketing and Sponsorship, Europe

03/19/14
Marketplace Roundup

The Basketball Bundesliga (BBL) announced that it will switch its Internet service provider with the start of '14-15 season. The league will end its cooperation with Apareo and start working with Laola1. The league did not reveal any financial details ( BBL ). ... Sportfive said it has brokered a "d ...

Tags: Marketing and Sponsorship

03/18/14
Rio Olympics Signs Four Sponsors

Organizers for the 2016 Rio de Janeiro Olympics "signed four new sponsorship agreements and are in final negotiations with another 10 companies," according to Tariq Panja of BLOOMBERG. Rio Olympics CCO Renato Ciuchini said Rio 2016 will have reached as much as 80% of its sponsorship target "if the a ...

Tags: Marketing and Sponsorship, South America

03/18/14
Crimea Conflict Matters To FIFA, UEFA

The confrontation between Russia and Ukraine "carries implications beyond the administrative" for UEFA and FIFA, according to Ian Hawkey of the London TELEGRAPH. Campaigners for sanctions against Russian aggression "will target the World Cup in 2018, with Russia the designated hosts." UEFA and leadi ...

Tags: Marketing and Sponsorship

03/18/14
Brands Set Pace In Grassroots Football

Football gathering critical mass beyond the football-loving states of West Bengal, Kerala and Goa "has not been lost on brands such as Nike, Airtel and Coke," according to the Indian BUSINESS STANDARD. In the run-up to this year's World Cup, "they have stepped up their association with the game at m ...

Tags: Marketing and Sponsorship

03/18/14
IAAF Diamond League Seeks Title Sponsor

The IAAF Diamond League Doha, which began in '10 -- with Doha "getting the rights to host the traditional opening leg" -- has been "successful in attracting the world's leading athletes through appearance fees and a generous $480,000 prize fund for each leg," according to Satya Roth of the GULF TIME ...

Tags: Marketing and Sponsorship, India

03/18/14
Ossur Keeps Pistorius Deal Open

Ossur, the Icelandic company that manufactures the running blades used by Oscar Pistorius, said that it would "consider resuming ties with the paralympian if he is acquitted of charges that he murdered his girlfriend," according to Omar R. Valdimarsson of BLOOMBERG. Ossur CFO Sveinn Solvason said, " ...

Tags: Marketing and Sponsorship, Africa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug