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National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

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Tags: Leagues and Governing Bodies, Australia

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Liverpool Partners With Dunkin' Donuts

Liverpool announced a "multi-year" deal with U.S. company Dunkin' Brands Group, "the company which makes Dunkin' Donuts," according to Phil Kirkbride of the LIVERPOOL ECHO. Dunkin' Donuts will "become the club's official tea, coffee and bakery provider." Liverpool believes the deal "will help streng ...

Tags: Marketing and Sponsorship, United Kingdom

49ers To Help Leeds Through Partnership

NFL San Francisco 49ers COO Paraag Marathe said that the franchise will use the expertise it gained throughout the last several years to help League Championship side Leeds United grow its business. Just 10 years ago, the 49ers had a 2-14 record and found themselves in the bottom of the NFL. It took ...

Tags: Marketing and Sponsorship, North America, United Kingdom

ManU Tops EPL In Merchandise Sales

ManU "may have fallen from the top of the league" since the departure of Manager Alex Ferguson, "but in terms of selling things with their name and logo on, they remain well on top," according to Simon Rice of the London INDEPENDENT. Amazon revealed that the Red Devils "are the best selling U.K. clu ...

Tags: Marketing and Sponsorship, United Kingdom

Pepsi Names '14 Football Ambassadors

Pepsi introduced its team of 19 int'l football players, including Barcelona's Lionel Messi, ManU's Robin van Persie and MLS Sounders' Clint Dempsey, that will make up the soft drink maker's "Live for Now" campaign for '14. The players will star in Pepsi's global TV ad campaign later this year, whil ...

Tags: Marketing and Sponsorship

Force India, Mexican Oil Brand Partner

The Force India F1 team announced a multi-year partnership with Mexican lubricant oil brand Roshfrans. The agreement will see "prominent Roshfrans branding on the team's new car, the VJM07 (rear wing endplate) as well as on the drivers' suits, helmets and team clothing." The deal comes after the "si ...

Tags: Marketing and Sponsorship, India

Marketplace Roundup

The Munich-based BMW Open ATP event "has agreed to a deal with financial services provider FWU to become the tournament's presenting sponsor." In addition, the BMW Open "recently signed a deal with Rolex" ( ABENDZEITUNG MÜNCHEN, 1/15 ). Spanish Basketball League (ACB) side UCAM Murcia Preside ...

Tags: Marketing and Sponsorship

Glasgow '14 Planners Take New Tack

Glasgow 2014 commercial chiefs have been forced to adopt a “flexible” and left-of-field approach to luring in sponsors, but Deputy CEO Ty Speer insists the Games are not suffering from a “hangover” from the 2012 London Olympics. Speer is the man charged with securing the &pou ...

Tags: Marketing and Sponsorship, United Kingdom

Puma Riding Balotelli During World Cup

Puma's multi-year endorsement deal with AC Milan and Italian national team forward Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fr ...

Tags: Marketing and Sponsorship, Europe, Brazil

Rawlings Expands Into Australia

Rawlings Sporting Goods announced a three-year pact with the Australian Baseball League and Baseball Australia, establishing Rawlings as the official baseball, batting helmet and catchers' gear provider for both organizations. Both deals run through the '16-17 season. Rawlings Senior Dir of Global B ...

Tags: Marketing and Sponsorship, Australia

FIFA Renews Deal With Visa Until '22

FIFA and Visa announced the extension of their relationship until '22, which includes the 2018 World Cup in Russia and the 2022 World Cup in Qatar. It also includes more than 40 FIFA events scheduled throughout the time period, including the FIFA Women’s World Cup and the FIFA U20 World Cup ( ...

Tags: Marketing and Sponsorship, Europe

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