William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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Dusseldorf Acquires New Premium Partner
Electronics company Hitachi has become an exclusive premium partner of Bundesliga club Fortuna Dusseldorf. As a premium partner, Hitachi is at the second-highest level of sponsorship at Fortuna Dusseldorf . The three-year deal, which was brokered by Infront Sports & Media, provides advertising s ...
Tags: Marketing and Sponsorship, Europe
Canberra Raiders Score On Strip Sponsors
National Rugby League Canberra Raiders will begin the '13 season "with their most lucrative playing uniform of all time," according to Chris Wilson of the CANBERRA TIMES. The Raiders will sport a strip "bedazzled with an extraordinary $1.7M in sponsorship branding" -- the most the club has ever rece ...
Pele Closes Deal With MediaCom Sport
Former Brazilian footballer Pele has agreed to a deal with MediaCom Sport to "manage his marketing image," according to Felipe Turlão of MEIO&MENSAGEM.com.br. The agreement is for four years and the WPP-owned advertising agency will be in charge of any marketing appearance Pele makes. The ...
Tags: Marketing and Sponsorship, Brazil
German Olympics Sponsors Increase Brand Awareness
BMW and adidas were able to use the London Games "to increase their brand awareness," according to MARKENARTIKEL MAGAZIN. The two companies "received the second- and third-most mentions, respectively, in the German speaking social web sphere." This is the finding of online analyzing tool Web-Analyze ...
Tags: Marketing and Sponsorship, Europe
SLPL Gets Mahindra As Sponsor
The inaugural edition of the Sri Lanka Premier League announced it has "roped in" auto maker Mahindra & Mahindra as the title sponsor, according to CRICKETCOUNTRY.com. Mahindra & Mahindra Group Strategy President and Chief Brand Officer S. P. Shukla said, "We as Mahindra Group have accepted ...
Tags: Marketing and Sponsorship, Asia
Emirates In U.S. Golf Deal
Emirates Airline, a major sponsor of golf on the European Tour and in Asia, is entering the U.S. market with a sponsorship of the Boeing Classic, a Champions Tour Event near Seattle. Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest operator of Boein ...
Tags: Europe, Asia, Marketing and Sponsorship
WRC Close To Deal With Red Bull
Energy drink manufacturer Red Bull "is set to be announced as the new promoter of the World Rally Championship," according to Evans & Elizalde of AUTOSPORT. Motorsport governing body FIA opened a tender "to find a new promoter for the WRC" in February after the previous promoter, North One Sport ...
Tags: Marketing and Sponsorship, Europe
Bundesliga Champ Stays With EA Sports
German Bundesliga champion Borussia Dortmund extended its partnership with video game producer EA Sports for the upcoming season. The EA Sports "fan sofa" will be present at all 17 home games of Borussia Dortmund at the Signal Iduna Park. The sofa will be next to the playing field and allows two fan ...
Tags: Marketing and Sponsorship, Europe
Best Earning Olympic Athletes Named
U.K.-based Sponsorship Today compiled a list of the top Olympic sponsorship earners. The list includes only those athletes whose endorsements are derived mainly from activities as Olympians. Sprint racers offer the greatest appeal to sponsors, although swimmers come a close second. The list shows th ...
England Rugby Adds Three Deals
CPLG Sport announced three "new merchandising deals" for the England Rugby brand, according to Eves & Sacco of LICENSING.biz. With the 2015 Rugby World Cup taking place in England, the licensing agent for the Rugby Football Union said the organization is "dealing with more interest than ever bef ...
Tags: Europe, Marketing and Sponsorship
