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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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06/13/13
Dafabet Signs Deal With Aston Villa

EPL Aston Villa has struck a two-year deal with Dafabet to be its main club sponsor. Part of the deal will have the Dafabet logo on the home and away shirts of Aston Villa, and the company will enjoy a host of sponsorship benefits ( Dafabet ). In Birmingham, Steve Nichols wrote the betting site ...

Tags: Marketing and Sponsorship, Asia, United Kingdom

06/13/13
Newcastle, Cisse To Talk Shirt Sponsor

Senegal national team striker Papiss Cisse is set to discuss his concerns about wearing the EPL Newcastle shirt "sponsored by a loans firm when he returns from duty with Senegal," according to Chowdhury & Smith of the BBC. Cisse "wants to remain at the club, but is worried his Muslim beliefs wou ...

Tags: Marketing and Sponsorship, United Kingdom

06/13/13
Marketplace Roundup

La Liga side Osasuna on Wednesday presented a new agreement with adidas to outfit the club for the next four seasons ( EFE, 6/12 ). ... German 3rd League football club Stuttgarter Kickers has signed a new kit supply with Uhlsport. The three-year deal will start on July 1 and end on June 30, 2016 ( ...

Tags: Marketing and Sponsorship

06/12/13
Braunschweig Leaves Puma For Nike

A Puma spokesperson said the company's expiring kit supply deal with newly promoted Eintracht Braunschweig "has not been extended by mutual consent," according to Christian Schiebold of the BRAUNSCHWEIGER ZEITUNG. The spokesperson "did not reveal the reason for the contract termination." Puma had be ...

Tags: Marketing and Sponsorship, Europe

06/12/13
U.K. Horse Racing Must Resolve Scandals

British Horseracing Authority CEO Paul Bittar said that British horse racing "will not suffer commercial damage from recent doping scandals if it shows it can handle them effectively, the head of the sport's governing body said on Tuesday," according to Keith Weir of REUTERS. However, Bittar said th ...

Tags: Marketing and Sponsorship, United Kingdom

06/12/13
China Video Game Developer Signs James

Chinese Internet provider Tencent has partnered with LeBron James, who will serve as spokesperson for NBA2K Online in China. The game is co-developed by Tencent Games, 2K and Visual Concepts China and based on the popular NBA 2K video game series. James will appear in advertising campaigns and other ...

Tags: Marketing and Sponsorship, China

06/12/13
Gazprom To Sponsor St. Pete Yacht Club

Russian gas company Gazprom will sponsor the St. Petersburg Yacht Club during the 2017 America's Cup. Gazprom will launch a new outfit in St. Petersburg called the "Sailing Academy." St. Petersburg Yacht Club will train sportsmen for joining the teams that would take part in the Olympics and other i ...

Tags: Marketing and Sponsorship, Russia

06/12/13
Marketplace Roundup

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Tags: Marketing and Sponsorship

06/11/13
Nike, Adidas Embrace 3D Printing

Nike and adidas "are embracing 3D printing to speed up the shoemaking process, using the technology to make multiple prototype versions at a previously impossible speed," according to Barney Jopson of the FINANCIAL TIMES. While 3D printing "has generated hype" over potential home use, it is "becomin ...

Tags: Marketing and Sponsorship, United Kingdom

06/11/13
Australia/NZ Sponsorships Worth $880M

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Tags: Marketing and Sponsorship, Australia

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