Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List Emirates Unveils New Arsenal Campaign NagaWorld To Kit Cambodian Athletes Vauxhall Extends FA Sponsorship Marketplace Roundup
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Emirates Officially Renews Shirt Sponsorship Deal With Ligue 1 Paris St. Germain05 / 20 / 13Ligue 1 champions Paris St. Germain and Dubai airlines Emirates "extended their shirt sponsorship deal by another five years on Friday," according to Julien Pretot of REUTERS. Neither PSG President Nasser al-Khelaifi nor Emirates Exec VP Thierry Antinori "were prepared to reveal the official value o... Tags: Marketing and Sponsorship, Europe |
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NBA, Kitbag To Launch Online Store
The NBA has agreed to a multi-year partnership with Europe’s leading online sports retailer, Kitbag, to launch the league’s official online store for Europe, the Middle East and Africa. Set to launch in September, NBAStore.eu will offer NBA-branded products from the league’s offici ...
Marketplace Roundup
A survey of communications leaders has revealed that more than half "found that Great Britain's handling of the Olympics went well beyond expectations." A Public Relations Consultants Association leaders panel revealed that 58% felt the Games went well beyond expectations, with 92% rating the eve ...
DOSB Extends Partnership With Adidas
The German Olympic Sports Federation (DOSB) extended its partnership with adidas through '16. This means the German Olympic teams at the '14 Sochi Winter Games and the '16 Rio de Janeiro Summer Games will wear adidas. In addition, DOSB and adidas will work together on various other projects and init ...
Tags: Marketing and Sponsorship, Europe
Marketplace Roundup
Australian Football League Gold Coast Suns extended its five-year partnership with Australian superannuation fund HOSTPLUS. The company will remain with the club until the end of '16 ( Gold Coast FC ). LET'S DO IT AGAIN: German Basketball Bundesliga club BBC Bayreuth revealed its new shirt spon ...
Blake's Watch Could Cost Him
Jamaican sprinter Yohan Blake's watch ordeal during the 100m final "could be more serious than it initially appeared," according to SPORTUNE.fr. In the race where Blake won the Silver Medal, he wore a watch that was not authorized by the IOC. The result could be some serious sanctions including a po ...
Tags: Marketing and Sponsorship, Europe
Lyon Agrees To Deal With Hyundai
Ligue 1 club Olympique de Lyon has agreed to a sponsorship deal with auto manufacturer Hyundai, according to SPORTUNE.fr. The South Korean company will have its logo "on the front of the club's jersey" for the next two seasons in a deal worth €5M ($6.1M) annually. The amount "seems normal" ...
Tags: Ligue 1, Marketing and Sponsorship, Europe
Dusseldorf Acquires New Premium Partner
Electronics company Hitachi has become an exclusive premium partner of Bundesliga club Fortuna Dusseldorf. As a premium partner, Hitachi is at the second-highest level of sponsorship at Fortuna Dusseldorf . The three-year deal, which was brokered by Infront Sports & Media, provides advertising s ...
Tags: Marketing and Sponsorship, Europe
Canberra Raiders Score On Strip Sponsors
National Rugby League Canberra Raiders will begin the '13 season "with their most lucrative playing uniform of all time," according to Chris Wilson of the CANBERRA TIMES. The Raiders will sport a strip "bedazzled with an extraordinary $1.7M in sponsorship branding" -- the most the club has ever rece ...
Pele Closes Deal With MediaCom Sport
Former Brazilian footballer Pele has agreed to a deal with MediaCom Sport to "manage his marketing image," according to Felipe Turlão of MEIO&MENSAGEM.com.br. The agreement is for four years and the WPP-owned advertising agency will be in charge of any marketing appearance Pele makes. The ...
Tags: Marketing and Sponsorship, Brazil
German Olympics Sponsors Increase Brand Awareness
BMW and adidas were able to use the London Games "to increase their brand awareness," according to MARKENARTIKEL MAGAZIN. The two companies "received the second- and third-most mentions, respectively, in the German speaking social web sphere." This is the finding of online analyzing tool Web-Analyze ...
Tags: Marketing and Sponsorship, Europe
