Featured Story

Bayern Munich's Jérôme Boateng Becomes First Int'l Footballer To Sign With Roc Nation

Published in SportsBusiness Daily Global on 07 / 31 / 15

Bayern Munich's Jérôme Boateng is the first int'l footballer to sign with Roc Nation Sports under a partnership Jay Z's sports agency has formed with a new German sports agency, but he may not be the last. Roc Nation's agreement to represent Boateng, who played for the German national t...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

10/29/14
Mercedes Extends Puma Partnership

The Mercedes F1 Team and Puma announced a new team supplier partnership to extend its relationship which began in '12. The new agreement sees Puma become the official supplier of technical clothing and footwear and an official licensee of footwear, apparel and accessories. The agreement will also e ...

Tags: Marketing and Sponsorship

10/29/14
Tarragona 2017 Partners With CaixaBank

Spain's CaixaBank will be the official financial services provider of the Tarragona 2017 Mediterranean Games, according to the EFE. CaixaBank, which will "be incorporated in the event's highest sponsorship category," announced that the agreement was signed on Tuesday. CaixaBank President Isidro Fai ...

Tags: Europe, Marketing and Sponsorship

10/29/14
Real Madrid Partners With IPIC

Real Madrid agreed to a long-term strategic partnership with Abu Dhabi’s Int'l Petroleum Investment Co. "which it expects will strengthen the club’s status as the world’s richest and also help fund a planned stadium overhaul," according to REUTERS. IPIC said that both parties "agre ...

Tags: Marketing and Sponsorship, Europe

10/29/14
Marketplace Roundup

PyeongChang 2018 has signed a sponsorship agreement with Pagoda education group. Pagoda will provide language training services for volunteers and POCOG employees ( PyeongChang 2018 ). ... The McGrath Foundation was on Tuesday named an official charity partner in Australia for the Int'l Cricket Coun ...

Tags: Marketing and Sponsorship

10/28/14
Swiss Indoors Basel, InfrontRingier Partner

InfrontRingier Sports & Entertainment Switzerland is to become a strategic partner of Swiss Indoors Basel, handling commercialization of the main sponsorship opportunities for the third largest indoor tennis tournament in the world. The new partnership will focus on the marketing concept and sal ...

Tags: Marketing and Sponsorship, Europe

10/28/14
New Ad Kicks Off NBA-BBVA Deal

A commercial starring NBA Oklahoma City Thunder F Kevin Durant and Houston Rockets G James Harden "officially kicks off the new extension of the partnership" between the NBA and Spanish bank BBVA, according to Jeff Zillgitt of USA TODAY. A source said that the extension "will pay the NBA" more ...

Tags: Marketing and Sponsorship, Europe

10/28/14
Australian Open Partners With Emirates

The  Australian Open  and  Emirates Airline  have announced   a new Grand Slam partnership, launching a multi-year deal that will see the two global brands unite for the first time. The announcement was made at Melbourne Airport on Sunday, with  Tennis Austral ...

Tags: Marketing and Sponsorship, Australia

10/28/14
SJX Acquired By Chime Communications

Connecticut-based sponsorship consulting and sales agency SJX Partners has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of Chi ...

Tags: Marketing and Sponsorship, North America, United Kingdom

10/28/14
Marketplace Roundup

ManU announced a multi-year partnership with IVC as the club’s first official Chinese wellness partner. As part of the partnership, IVC’s Mate brand series will launch products that carry the ManU crest ( ManU ). ... German automobile club ADAC and car manufacturer Opel have signed an ea ...

Tags: Marketing and Sponsorship

10/27/14
Euro '16 Hospitality Providers Announced

UEFA introduced three suppliers for the hospitality program at Euro 2016: Do&Co, Hédiard and Joël Robuchon. Do&Co -- which provided hospitality services at the last three Euros -- took over Hédiard in June. The French fine grocery purveyor has been chosen by UEFA to delive ...

Tags: Europe, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug