Featured Story

Barcelona's Lionel Messi Makes Global Headlines After Breaking Zarra Goal Record

Published in SportsBusiness Daily Global on 11 / 24 / 14

LIONEL MESSI ’s record-breaking goals against La Liga side Sevilla dominated the sports pages around the world Sunday. In Barcelona, Mundo Deportivo titled a double-page spread “Always Messi,” adding that “Leo beat ZARRA ’s record and with 253 goals is now the greates...

Read More

Tags: People and Pop Culture, Europe

More Stories

02/28/14
IMG Schweiz Partners With Freestyle.ch

IMG Schweiz has agreed to become the official marketer of European action sports event freestyle.ch. Freestyle.ch consists of competitions in the four disciplines of snowboard, freeski, FMX and skateboard. The two-day event will be televised nationally and is expected to attract more than 30,000 spe ...

Tags: Marketing and Sponsorship

02/28/14
FIFA Learns About Protecting Sponsors

When FIFA General Secretary Jerome Valcke arrived at the new stadium in Manaus, Brazil, to promote a program that taught the World Cup city’s taxi drivers English, "his cab was decorated with black tape," according to Tariq Panja of BLOOMBERG. Valcke was riding in a Chevrolet, while the World ...

Tags: Marketing and Sponsorship

02/28/14
Marketplace Roundup

Maria Sharapova’s "exclusive line of high-end gummy candies will be available" at the frozen-yogurt chain Pinkberry's topping bar and for in-store retail. Sugarpova, launched in '13, "will be the first independent brand featured and marketed in Pinkberry stores in this capacity." For the Pinkb ...

Tags: Marketing and Sponsorship

02/27/14
EE Scores With Wembley Stadium Deal

London's Wembley Stadium and U.K. communications firm EE have agreed to a six-year sponsorship deal, but the name of the venue will not change. The deal, which will make Wembley a more connected stadium, will see EE become the lead brand partner beginning with the League Cup Final on Sunday ( FA ). ...

Tags: Marketing and Sponsorship, United Kingdom

02/27/14
NASCAR Extends With OCESA

NASCAR and OCESA have reached a 10-year landmark agreement for the Mexico-based Toyota Series to continue to operate under the NASCAR banner through the '23 season. The NASCAR Mexico Toyota Series traditionally runs a 15-race schedule, and for the second year in a row will kick off the season at Pho ...

Tags: Marketing and Sponsorship, North America, Europe

02/27/14
Gornik Partners With Browar Lomza

Poland's Ekstraklasa side Gornik Zabrze "has signed a sponsorship contract with Browar Lomza, owner of the Lomza beer brand," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The company "is the new main sponsor of the Polish football club." The club "has been collaborating" with Browar Lom ...

Tags: Marketing and Sponsorship, Europe

02/27/14
Marketplace Roundup

British bank Barclays will sponsor the four regattas of the European Circuit of the 2014 TP52 SuperSeries. The European Circuit includes races in Capri and Costa Smeralda, Italy; Palma de Mallorca and Ibiza, an island off the coast of Spain. The "partnership was presented on Wednesday in Madrid" by ...

Tags: Marketing and Sponsorship

02/26/14
Shiffrin Seeking Asian Sponsors

Sports agent Peter Carlisle, who represents U.S. alpine skier Mikaela Shiffrin, is "now seeking sponsors -- especially ones that appeal to an Asian audience," according to Turner, Novy-Williams & Coleman-Lochner of BLOOMBERG. Shiffrin, an 18-year-old with "TV-ready looks," won the women’s ...

Tags: Marketing and Sponsorship, United Kingdom

02/26/14
MasterCard Unveils Lucio Film

MasterCard released a film of Brazilian football player Lucio "talking about his experiences of the UEFA Champions League," ahead of Tuesday's games in the tournament, according to Maisie McCabe of MEDIA WEEK. The film is part of a series of 10 videos produced through a partnership between MasterCa ...

Tags: Marketing and Sponsorship, Europe

02/26/14
Seiko Signs Sponsorship Deal With AFC

Seiko Holdings Corp. has signed a three-year sponsorship deal to support the Asian Football Confederation. The Japanese company becomes the latest commercial backer of the continental body’s club program. The agreement between the two organizations was completed ahead of the '14 season and wil ...

Tags: Marketing and Sponsorship, Asia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug