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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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06/19/13
Rugby Returns Several Key Sponsors

The British & Irish Lions Tour of Hong Kong and Australia is expected to generate a £4M ($6.2M) profit "to be shared by the four home rugby football unions," according to Anuj Gangahar of the FINANCIAL TIMES. With the tour costing about £14M ($21M), "it is no surprise ...

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06/19/13
Bale Trademark A Move To Define Brand

Tottenham player Gareth Bale applying to trademark his heart-shaped goal celebration  is "a bit silly isn't it?," according to Matt Himsworth of ESPN's FC United blog. Well, "not really, no." It is important "to say what he's not doing first." He is "not stopping anyone from form ...

Tags: Marketing and Sponsorship, United Kingdom

06/19/13
Beşiktaş To Sign Naming-Rights Deal

Turkish top-flight football club Beşiktaş JK Istanbul "signed a preliminary agreement with Vodafone Türkiye," which is "willing to buy both the name of the future stadium and prime spot on the shirts of BJK players," according to STADIUMDB. With demolition of the old stadium only just beginning ...

Tags: Marketing and Sponsorship, Europe

06/19/13
Rose To Cash In From U.S. Open Win

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Tags: Marketing and Sponsorship, United Kingdom

06/19/13
Mesut Özil Tops Sponsorship Income List

German national team and Real Madrid player Mesut Özil "is the sponsorship king of Germany's male athletes," according to SPORT1. A study by sports marketing reasearch company REPUCOM shows that Özil "generates between $4M-$5.3M annually from his sponsorship deals with watch bran ...

Tags: Marketing and Sponsorship, Europe

06/19/13
Barcelona To Generate $96M Off E-Ads

Electronic advertising space on the front of Barcelona's new La Masia training facility will bring in €72M ($96.3M) annually, according to the EFE. The estimate came from MCM Group, the business managing the project, which will split the money 50-50 with Barcelona. MCM Group President Anto ...

Tags: Marketing and Sponsorship, Europe

06/19/13
Marketplace Roundup

Nike Golf added Chinese golfers Hao-Tong Li and Xin-Jun Zhang to its talented Tour roster. In a multi-year agreement, Li and Zhang will represent the Swoosh in clubs, ball, footwear, glove, apparel, headwear and accessories ( Nike ). ... German Football League (DFL) Digital Sports extended its coope ...

Tags: Marketing and Sponsorship

06/18/13
Cricketer Dhawan A Brand In The Making

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06/18/13
Bale Applies For 11 Of Hearts Trademark

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06/18/13
Marketplace Roundup

Polish Ekstraklasa club Lech Poznan "has agreed a five-year deal" that will see telecom firm INEA "assume the naming rights to its stadium." The deal was struck with the club and Marcelin Management, "which operates the stadium." The 43,000-seat venue was opened in Sept. '10; making it the ...

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