William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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Phelps Ad Leak Could Mean Trouble
Michael Phelps "might be in hot water" with the IOC after photos of him posing in a bathtub for part of a Louis Vuitton ad campaign were leaked on the Internet, according to Colleen Curry of ABC NEWS. For the campaign, Phelps was photographed in a bathing suit and goggles in a bathtub by photographe ...
Market Values Of German Football Players
Many German football players "earn their money in Europe's top leagues, and Real Madrid's Mesut Özil leads this list of players with a market value of €40M ($49.3M)," according to Rafael Corradino of GOAL.com. The Bundesliga "consistently gains popularity, the performances of the German na ...
Tags: Marketing and Sponsorship, Europe
Dwyane Wade Considering Li-Ning
Sneaker magazine Sole Collector's Nick DePaula tweeted Thursday: "Hearing from several people that Dwyane Wade will likely leave Jordan Brand and sign with Li-Ning. Huge shift," according to Jon Pastuszek of NIUBBALL.com. The news follows Jordan Brand canceling his Fly Wade 3's, "and the two sides a ...
Tags: Marketing and Sponsorship, China, North America, Li Ning
Bayern's Müller Has Top Marketing Value
Bayern Munich striker Thomas Müller "is the German football player with the highest marketing value," according to BILD. Marketing consulting firm Batten & Company "calculated the marketing values of German football players." The result is that in terms of marketing "Müller replaced hi ...
Tags: Marketing and Sponsorship, Europe
ARU Teams With Carbon Trade Exchange
The Australian Rugby Union signed Carbon Trade Exchange as an official partner of the Gold Coast Sevens -- Fever Pitch sevens tournament in October. Per the deal, the company assisted in offsetting the carbon footprint of the Bledisloe Cup Test in Sydney this weekend. The new partnership follows ARU ...
Jeep Australia's Olympic Sponsorship Pays Off
Chrysler automotive brand Jeep Australia's sponsorship of Olympic entertainment venue "The Last Lap" at London's Chinawhite nightclub generated massive int'l exposure. The Last Lap, organized by sports marketing group Elite Sports Properties, allowed VIPs and ticket holders to party with athletes th ...
Marketplace Roundup
Italian MotoGP team LCR-Honda acquired energy drink producer Red Bull as its title sponsor for the 2012 U.S. Grand Prix. Team principal Lucio Cecchinello finances his team from race to race with different title sponsors. Sunday's race is the 11th of the season and the Austrian-based energy drink pro ...
EPL Clubs Name Online Better Sponsors
British online betting firm bwin.party digital entertainment has entered into a three-year deal with ManU, replacing Betfair as the club's official online betting partner, according to Mike Keegan of the MANCHESTER EVENING NEWS. Bwin, who also sponsors Real Madrid, will "have their own branded betti ...
Team GB Boosts Adidas Fortunes
With adidas' logo on Team GB's sports kits during the London Games, the sportswear company was featured on newspaper front pages daily, which one analyst called "incredible publicity," according to Rupert Neate of the London GUARDIAN. Last summer, TV bulletins and newspaper front pages were "plaster ...
Healthway Deals With Perth Wildcats
Western Australian government body Healthway has "signed a three-year deal" to be the main partner of National Basketball League team Perth Wildcats as part of its "Alcohol. Think again" campaign, according to SPONSORSHIPNEWS.com.au. The $500,000-a-season deal is "independent of the federal governme ...
