Featured Story

Eurosport Launches Service Featuring Top Players Giving Fans US Open Wake-Up Call

Published in SportsBusiness Daily Global on 08 / 30 / 16

As part of its marketing campaign to promote its coverage of the US Open, Eurosport is helping fans across Europe wake up in time to see all the action from the US Open. Fans can choose a concierge style wake-up call from a number of players including Andy Murray, Garbiñe Muguruza, Angelique ...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

12/11/15
Marketplace Roundup

The South African Rugby Union on Thursday named Bidvest Car Rental the official car rental supplier to the Springboks and SA Rugby. The partnership will see the Springbok logo used in the marketing materials of Bidvest as well as appearances by players in support of the company. National player ...

Tags: Marketing and Sponsorship

12/10/15
HBL Club Won't Renew Shirt Deal

Handball Bundesliga (HBL) club Rhein-Neckar Lions on Tuesday announced that "it will not renew its contract with shirt sponsor Goldgas," according to Gabriel Wagner of SPONSORs. The contract between the club and the energy company "is set to expire after the '15-16 season." Goldgas' sponsorship of t ...

Tags: Marketing and Sponsorship, Europe

12/10/15
FIFA Partners With Alibaba E-Auto

FIFA signed its first major new sponsor on Wednesday "after a gap of more than two scandal-filled years," according to Jim Armstrong of the AP. FIFA announced an eight-year partnership deal with Alibaba E-Auto for the Club World Cup, starting this week. Alibaba E-Auto is the car manufacturing b ...

Tags: Marketing and Sponsorship, Asia

12/10/15
Gillette Feared For Repution In CBF Contract

P&G, which sponsored the Brazilian Football Confederation (CBF) with its brand Gillette, said in a statement that "it terminated the contract fearing damage to its reputation," according to FOLHA DE SÃO PAULO. The CBF said that it "will take the case to the courts." P&G "withdrew ...

Tags: Marketing and Sponsorship, Brazil

12/10/15
Arsenal Sign Tourism Partnership with NSW

Arsenal and the New South Wales Government have announced a multi-year tourism partnership, which will culminate in the club playing two preseason matches against A-League side Sydney FC in July '17. The partnership will give NSW Government tourism and major events agency Destination NSW the opportu ...

Tags: Marketing and Sponsorship, United Kingdom

12/10/15
National Australia Bank Inks $1.4M Deal

National Australia Bank will give at least A$2M ($1.4M) a year to Football Federation Australia, "providing a much-needed financial boost to the controversy-hit organisation," according to John Stensholt of the AUSTRALIAN FINANCIAL REVIEW. The bank agreed to increase the value of its existing sponso ...

Tags: Australia, Marketing and Sponsorship

12/10/15
Marketplace Roundup

Accolade Wines signed a three-year deal with the Lawn Tennis Association that will see its Anakena South American brand "become the official wine of British tennis and the LTA." The company will invest £500,000 ($758,325) in its "newly acquired Chilean wine over the next 12 months in a bi ...

Tags: Marketing and Sponsorship

12/09/15
Timico To Back Cheltenham Gold Cup

Timico Technology Group has been announced as the new sponsor of the Cheltenham Gold Cup in a four-year deal, according to the PA. The Festival feature "required a new backer" after it emerged that Betfred, which had previously sponsored the race, "would not be able to continue its support unde ...

Tags: Marketing and Sponsorship, United Kingdom

12/09/15
Kellogg's To Sponsor Team GB

Kellogg's will sponsor Team GB for the 2016 Olympic Games in Rio de Janeiro, according to Omar Oakes of CAMPAIGN LIVE. The deal gives the breakfast and snacks brand the right to have Team GB marketing across its brands, including Corn Flakes, Special K, Square and Pringles, from now until the e ...

Tags: Marketing and Sponsorship, United Kingdom

12/09/15
WSL Launches First Ad Campaign

Ad agency Mistress launched the first-ever ad campaign for the World Surf League, "You Can't Script This," with a 90-second spot entitled "Chaos Theory," according to Erik Oster of ADWEEK. The spot opens with a voiceover introducing chaos theory as "a celebration of the unpredictable." The voiceover ...

Tags: Marketing and Sponsorship, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug