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Budweiser Rolling Out Olympic-Themed Campaign In Canada During Super Bowl

Published in SportsBusiness Daily Global on 01 / 22 / 18

Labatt and Budweiser during Super Bowl LII will debut a "new advertising campaign in Canada" that puts an Olympic spin on its Bud-branded hockey-goal lights, according to Susan Robertson of the GLOBE & MAIL. Wayne Gretzky is working with the brewer on the new "gold-plated lights," which retail a...

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Tags: Marketing and Sponsorship, North America

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