William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal Man City Seeks New Shirt Sponsor UEFA Signs Sponsorship Deal With SOCAR Marketplace Roundup CA Renews Carlton & United Partnership Beckham Tops SI's International 20 List
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Bookmaker William Hill Extends Scottish Cup Sponsorship With Scottish FA Through 201605 / 21 / 13The Scottish FA and bookmaker William Hill have agreed to a new two-year sponsorship extension for the Scottish Cup. Specific dollar figures were not announced, but the Scottish FA said that it was a seven-figure deal that runs through '16. The existing contract has a year remaining. In addition to ... |
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JJB, Rangers End Merchandising Deal
Sports retailer JJB Sports has reached an agreement with Rangers FC to end their merchandising deal, according to the SCOTSMAN. The deal is expected to allow Rangers to move toward a new agreement with Sports Direct Owner Mike Ashley, with talks "expected to take place later this week." Rangers are ...
Marketplace Roundup
German Hockey League (DEL) club Adler Mannheim signed a new sponsorship deal with roofing company Dachdecker-Einkauf Süd eG. The company's logo will be featured on the shoulder of player and fan jerseys over the next three years. The new deal includes board ad space in camera view and on the 26 ...
Beckham Nets $16M In Sponsorships
David Beckham "took home a whopping £13.3M ($16.4M) from sponsorship deals last year," according to McGuire & Thorogood of THE SUN. Beckham's "golden haul" was up £1.7M ($2.1M) on the year before and it came on top of his £2.5M ($3.1M) salary from the MLS L.A. Galaxy. Last mont ...
Mo Farah In Virgin Press Ads
Virgin Media launched a press campaign featuring London Games double Gold Medalist Mo Farah "alongside a new TV ad starring established celebrity Usain Bolt," according to Nick Batten of CAMPAIGN LIVE. Similarly to Bolt, Farah wears the blonde, "Bransonesque goatee beard in a print ad campaign," whi ...
Tags: Europe, Marketing and Sponsorship
Adidas See Spike In Twitter Followers
Adidas has seen a 25% growth in its Twitter followers over the course of the London Games, according to Sarah Shearman of MARKETING MAGAZINE. The company, which was a tier-one domestic sponsor, "now has 117,973 followers for its adidas U.K. account, compared to Nike U.K.'s 14,578." Adidas started fo ...
Tags: Europe, Marketing and Sponsorship, Olympics, Adidas
Macau Open Cashes In On Casino Sponsor
Casino resort Venetian Macao, owned by Sands China Ltd., has signed as the title sponsor of the Macau Open golf tournament for one year. The deal marks the first time the gaming operator has backed the Asian Tour event. The Macau Open will continue to offer prize money of MOP 6M ($750,000). The tour ...
Tags: Marketing and Sponsorship, Asia
Olympians In Fashion Spotlight
Their Olympic glory may now be over, "but the stars of London 2012 are enjoying a new spotlight as fashion's latest darlings," according to Lauren Cochrane of the London GUARDIAN. Images of Michael Phelps in the latest ad campaign for Louis Vuitton's core values show the Olympian "sporting a three-p ...
Tags: Marketing and Sponsorship, Europe, Olympics
Australian Rugby's Rabbitohs Sign Partners
Australian Rugby League club South Sydney Rabbitohs has re-signed two of the club’s major corporate partners, DeLonghi and Kenwood, for two additional years. Home appliance store DeLonghi will remain as South Sydney's major away corporate partner, joining The Star as the major brands appearing ...
Marketplace Roundup
Global shipping and logistics company GAC renewed its sponsorship deal with Championship club Sheffield United. Since forming links with the Blades in '09, GAC went on to become the official logistics partner of Sheffield United and followed that by sponsoring the South Stand of its stadium in Brama ...
VW Expands Its Football Sponsorship
German automaker Volkswagen "expanded its football sponsorship and became an official sponsor of the German Cup competition" for the '12-13 season, according to Michael König of NEW BUSINESS. As part of the new deal, the company's logo "will be featured on the sleeves of each Cup team at all 63 ...
Tags: Marketing and Sponsorship, Europe
