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National Rugby League Side Gold Coast Titans Fined $263,000 For Salary Cap Breach

Published in SportsBusiness Daily Global on 10 / 24 / 14

National Rugby League side Gold Coast has been fined A$300,000 ($263,000) "and hit with a suspended penalty of four competition points over a salary cap breach in regard to former playmaker Scott Prince," according to the AAP. Prince left the Titans at the end of '12 and the penalty "was issued aft...

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Tags: Leagues and Governing Bodies, Australia

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02/03/14
Gillette Signs Messi For Int'l Campaign

Procter & Gamble brand Gillette today announced that footballer Lionel Messi will be the face of its upcoming int'l football campaign, entitled "Inner Steel." The brand also is partnering on a local level with other teams and players. To mark the launch, the Barcelona player stars in a spot en ...

Tags: Marketing and Sponsorship, Europe, North America

02/03/14
Marketplace Roundup

Gillette named footballer Lionel Messi as its new global ambassador. Gillette also became a partner of the Leo Messi Foundation. Gillette's partnership with Messi will launch the brand's "Inner Steel" campaign ( Gillette ). ... Swiss watch brand Omega is in talks to extend its sponsorship of the Dub ...

Tags: Marketing and Sponsorship

01/31/14
Legia Warsaw's Ad Sparks Controversy

Polish side Legia Warsaw "has launched a countrywide advertising campaign employing billboards, press and the internet," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. But the campaign "may have backfired after fans of other clubs took insult at the ads" appearing in their cities. Legia w ...

Tags: Marketing and Sponsorship

01/31/14
Li Na To Turn Real Estate Mogul

Chinese tennis player Li Na’s "already enormous endorsement portfolio is about to get bigger," according to Chris Lesley of SPORTS AGENT BLOG. Her agent Max Eisenbud "has wrangled" more than $42M worth of endorsements for her. Eisenbud "is looking at a unique deal which will pay his client div ...

Tags: Marketing and Sponsorship, Australia

01/31/14
Source: Nike To Remain ManU Provider

With ManU's existing kit deal now regarded as "outdated and undervalued," sources close to U.S. owners, the Glazer family, believe that "they are capable of a securing a 'billion dollar deal'" -- £600m ($989M) -- "when they agree their next kit contract," according to Mark Ogden of the London ...

Tags: Marketing and Sponsorship, United Kingdom

01/31/14
Marketplace Roundup

German Hockey League (DEL) club Thomas Sabo Ice Tigers has increased its partnership with the Mercedes Benz branch in Nuremberg. The club's official car partner will increase its commitment and also become a premium partner of the Nuremberg-based team ( Thomas Sabo Ice Tigers ). ... DEL club Eisb&au ...

Tags: Marketing and Sponsorship, Europe

01/30/14
South Korean Firms Rev Up Marketing

Major South Korean companies "are ratcheting up their sports marketing efforts by sponsoring upcoming global events in a bid to boost sales and enhance their brand image," according to Kim Tae-jong of the KOREA TIMES. Ahead of the Sochi Winter Olympics, the FIFA World Cup and the 17th Asian Games, m ...

Tags: Marketing and Sponsorship, Asia

01/30/14
Guinness Olympic Ad Taken Off Air

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Tags: Marketing and Sponsorship, United Kingdom

01/30/14
Marketplace Roundup

The new Skydive Dubai Pro Cycling Team "has received a sponsorship boost" from Audi Dubai in the build-up to next month’s inaugural Dubai Tour. The new sponsorship agreement was announced Wednesday. The Audi sponsorship covers the Skydive Dubai Pro Team’s full '14 race program ( GULF NE ...

Tags: Marketing and Sponsorship

01/29/14
ManU Eyes World Record Shirt Deal

ManU is expected to "secure a world-record shirt deal" worth in excess of £65M ($108M) a year within six months after handing adidas, Warrior and Puma "the opportunity to replace Nike as their kit supplier," according to Mark Ogden of the London TELEGRAPH. ManU’s £23.5M ($39M) annu ...

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