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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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