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Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

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Tags: People and Pop Culture, Brazil

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02/12/14
Marketplace Roundup

Bayern Munich and sponsor Imtech Deutschland "have agreed to end their partnerhip ahead of time." Imtech, which has come under financial trouble, "decided to realign its sponsorship strategy." Imtech's new strategy "will not focus on sport anymore but on social commitment" ( TZ, 2/10 ). ... Bundes ...

Tags: Marketing and Sponsorship

02/11/14
Japanese Airline Sponsors Tanaka Outing

In what is undoubtedly a precursor to a number of Japanese brands buying MLB N.Y. Yankees advertising and marketing inventory, All Nippon Airways (ANA) has purchased the presenting sponsorship position on a re-broadcast of a '13 game pitched by Masahiro Tanaka, which will get two re-airs, along wi ...

Tags: Marketing and Sponsorship, Japan

02/11/14
Budweiser Ends FA Cup Sponsorship

Budweiser "has confirmed its plans to end its sponsorship of the FA Cup" at the end of the '14-15 season, "focusing its attention instead on its deal with FIFA to sponsor the next three World Cups," according to Alex Brownsell of MARKETING MAGAZINE. The Anheuser-Busch InBev-owned beer brand "took ov ...

Tags: Marketing and Sponsorship, United Kingdom

02/11/14
COC Weighs Suit Over Labatt Campaign

The Canadian Olympic Committee is considering its options to "fight a campaign by Labatt Breweries of Canada," which the COC "says is misleading Canadians into associating the company’s Budweiser brand with the Olympics," according to Susan Krashinsky of the GLOBE & MAIL. The campaign laun ...

Tags: Marketing and Sponsorship, North America

02/11/14
Etihad, Atlético Reportedly Reach Deal

Atlético Madrid is "believed to have secured a sponsorship deal for their new stadium, La Peineta, which is due to open in 2015," according to Dani Hidalgo of AS. Three firms have "expressed their interest in striking a deal," but Euroamericas Sport Marketing indicated that the firm that has ...

Tags: Europe, Marketing and Sponsorship

02/11/14
Marketplace Roundup

Bayern Munich "will play with the logo of charity organization 'Deutsche Sporthilfe' on its jersey during the Bundesliga game against Bayer Leverkusen on March 15." The club "will donate the net proceeds from the sale of the limited-edition jersey to the organization" ( ABENDZEITUNG MÜNCHEN, 2 ...

Tags: Marketing and Sponsorship

02/10/14
Centerplate Signs Deal With Northampton

Event hospitality provider Centerplate has clinched a 10-year deal to manage all catering at fouth-tier League Two side Northampton Town, as well as event sales and marketing at Sixfields Stadium starting in July. Phase 1 of the redevelopment plan to expand the capacity of the ground from 7,653 to 1 ...

Tags: Marketing and Sponsorship, United Kingdom

02/10/14
New Yorker To End Basketball Involvement

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Tags: Marketing and Sponsorship, Europe

02/10/14
CSL Evergrande Partner With Nissan

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02/10/14
Marketplace Roundup

Porsche brand ambassador Maria Sharapova has "unveiled her personal interpretation of the Panamera GTS." Sharapova's custom Panamera GTS was presented during her visit to Sochi and features "a white, high-gloss exterior with black LED headlights, tinted LED tail lights, black exhaust tip covers and ...

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