Rugby Returns Several Key Sponsors Bale Trademark A Move To Define Brand Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Mesut Özil Tops Sponsorship Income List Barcelona To Generate $96M Off E-Ads Marketplace Roundup Cricketer Dhawan A Brand In The Making Bale Applies For 11 Of Hearts Trademark Marketplace Roundup
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HSBC, Adidas, Land Rover Among Returning Sponsors For British & Irish Lions Tour06 / 19 / 13The British & Irish Lions Tour of Hong Kong and Australia is expected to generate a £4M ($6.2M) profit "to be shared by the four home rugby football unions," according to Anuj Gangahar of the FINANCIAL TIMES. With the tour costing about £14M ($21M), "it is no surprise... |
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Marketplace Roundup
As Panasonic Corp. "restructures due to financial problems," the Japan Basketball League team Panasonic Trians, which has been "considered one of the pillars of the sport" in Japan for decades, will dissolve after the '12-13 season ( JAPAN TIMES, 9/19 ). ... German Hockey League (DEL) club EHC Red ...
Survey: Nike Most Desirable Client
Research commissioned by The Talent Business revealed that Nike is the brand creatives at U.K. agencies "would most like to work with," ahead of Google and Coca-Cola favored second and third, respectively, according to Matthew Chapman of MARKETING MAGAZINE. In contrast, no senior U.K. execs in the a ...
Centauro To Sponsor Superclássico
Sportswear company Centauro will sponsor the home and away Superclássico das Américas football series between Brazil and Argentina, according to PARANASHOP.com.br. The two games "between the biggest rivals in South America" will take place Wednesday in Goiânia, Brazil and on ...
Barça Teams Up With Euro Commission
FC Barcelona has reached an agreement with the European Commission to launch a campaign aimed at helping Europe’s 28 million smokers give up tobacco. "Quit Smoking with Barça" (quitsmokingwithbarca.eu) will harness the success of the European Commission’s “Ex-Smokers are Uns ...
Tags: Europe, Marketing and Sponsorship
Toshiba Is Glasgow Games New Sponsor
Toshiba TEC U.K. Imaging Systems has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games. The company has been named official office automation supporter of the event and its products will be at the heart of the office facilities in the Games' Main Press Centre, venue press ce ...
Marketplace Roundup
Second Bundesliga club FC Kaiserslautern extended its sponsorship deal with energy company Pfalzwerke AG for another two years. The exclusive sponsorship includes ad space on boards in camera view, cam carpets behind both goal lines, as well as logo presence inside the Fritz-Walter-Stadium and insid ...
Global Airline Sponsorship Reaches $515M
Global sponsorship from the airline industry has now reached $515M per year, according to a new report from Sponsorship Today. The 46-page report, which analyzes more than 260 deals across the world, shows that two carriers, Emirates and Etihad, account for almost half of the entire amount spent glo ...
ManU Announces New Deal With Yanmar
ManU has agreed to a three-year global partnership with Yanmar, Japan’s leading engineering company. The company is one of the world’s leading engine manufacturing companies: It has a greater than 60% share in the world’s sail-boat engine market and produces more than half of all s ...
'Man Of The Match' Trademark For Sale
Bookies and sports pundits have been using the phrase "man of the match" to heap praise on the best player in a match for years, "but they may soon have to pay for the privilege," according to Katherine Rushton of the London TELEGRAPH. OFS Group, the intellectual property company that registered the ...
Parramatta Eels Extend Deal With UNE
The National Rugby League Pirtek Parramatta Eels has re-signed apparel sponsor the University of New England on an upgraded deal for the '13 and '14 seasons. Eels players and the people of western Sydney will be afforded even greater access to sports science courses and facilities with UNE’s ' ...
