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Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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Tags: Marketing and Sponsorship, China

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03/21/16
Huawei Signs Messi As Brand Ambassador

Chinese mobile brand Huawei signed up Barcelona player Lionel Messi "as its global brand ambassador to help it connect with consumers in Europe and Latin America," according to Matthew Chapman of MARKETING MAGAZINE. Huawei's sponsorship of the Argentinian footballer "comes as the stature of footba ...

Tags: Marketing and Sponsorship, Asia

03/21/16
Nike Chief Leaves Door Open To Sharapova

Nike Brand President Trevor Edwards said that the company, which suspended ties with Russian tennis player Maria Sharapova after she failed a drug test, believes that "disgraced athletes can redeem themselves," according to Emma Thomasson of REUTERS. Edwards said, "Each time those situations happen, ...

Tags: Marketing and Sponsorship

03/21/16
Marketplace Roundup

Mobile wallet app Oxigen Services has signed on as the official sponsor of the New Zealand Cricket T20 squad this season. Under the sponsorship alliance, the NZC T20 squad will be facilitated by Oxigen for matches in India, which entails its to ...

Tags: Marketing and Sponsorship

03/18/16
Russian Side Rostov Signs New Deal

Russian football club FC Rostov, a surprise on top of the Russian Premier League, sometimes dubbed as "the Russian Leicester," has gotten a new general sponsor, agricultural group Agrokom. The deal of an undisclosed value was signed through the end of the '15-16 season, but Agrokom said it is intere ...

Tags: Marketing and Sponsorship, Russia

03/18/16
Aston Martin Re-Enters Formula 1

Aston Martin is to re-enter Formula 1 "after more than half a century’s absence from the motorsport" as the British luxury carmaker seeks to "promote its brand internationally," according to Peter Campbell of the FINANCIAL TIMES. A deal with Red Bull Racing will see the pair collaborate o ...

Tags: Marketing and Sponsorship, Europe

03/18/16
Barclays To Become EPL Banking Partner

The Premier League announced that Barclays "is to become" its first official banking partner, according to Kev Howland of FC BUSINESS. Barclays "has been the title sponsor" of the Premier League since '01-02. Last year, Premier League clubs "agreed a new sponsorship strategy which will see the leagu ...

Tags: Marketing and Sponsorship, United Kingdom

03/18/16
Nike Reveals New Football Kits

Nike revealed the new England home and away kits "for the forthcoming European Championships in France," according to Mark Critchley of the London INDEPENDENT. Roy Hodgson’s side will line up for England's tournament opener against Russia at the Stade Vélodrome in Marseille "while ...

Tags: Marketing and Sponsorship, Europe

03/18/16
Marketplace Roundup

Events organization Soccer World China "announced a two-year partnership" with Man City . As part of the deal, joint branding will appear throughout Soccer World’s sport centers in China, and Man City "will send coaches to the Asian nation ...

Tags: Marketing and Sponsorship

03/17/16
ManU Keeps Racking Up Sponsorships

ManU is beating Premier League rivals to sign up new sponsors, according to its commercial director, who said commercial partners would not be deterred from signing deals with the Old Trafford club should it fail to qualify for the Champions League this season. ManU Commercial Dir Jamie Reigle also ...

Tags: Marketing and Sponsorship, United Kingdom

03/17/16
Adidas Confirms Deal With Paul Pogba

Adidas’ "long rumoured sponsorship deal" with Juventus player Paul Pogba has been confirmed as he agreed to "what is believed to be a 10-year deal," according to Tony Connelly of THE DRUM. Adidas confirmed the news Wednesday with a tweet "welcoming the French 23-year-old" to the team of a ...

Tags: Europe, Marketing and Sponsorship

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