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Constitutional Judge Backs Bremen State Senate's Proposal Regarding Security Costs

Published in SportsBusiness Daily Global on 07 / 30 / 14

German constitutional judge Peter Müller "has backed the Bremen State Senate in its dispute with the German Football Federation (DFB) and the German Football League (DFL) regarding the financing of police operations ," according to the DPA. Müller said, "Sanction does not replace discussi...

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Tags: Leagues and Governing Bodies, Europe

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10/28/13
ManU Signs $485M Kit Deal With Nike

ManU has reportedly signed a huge £300M ($485M) "kit sponsorship deal with sportswear giants Nike," according to Sam Adams of the London MIRROR. The contract "would equal the Premier League record deal signed between Chelsea and adidas earlier this year." The deal "would potentially bolster th ...

Tags: Marketing and Sponsorship, United Kingdom

10/28/13
Marketplace Roundup

Logistics company DHL and the Int'l Rugby Board announced that DHL will be the official logistics partner of Rugby World Cup 2015. The partnership will see DHL assume responsibility for the logistics of one of the biggest int'l sporting events ( IRB ). ... The South African Rugby League has received ...

Tags: Marketing and Sponsorship

10/27/13
Microsoft Could Sponsor Real's Stadium

Microsoft Founder Bill Gates' "sudden attachment to Spain is not just his 6% investment" in Spanish construction company FCC, according to Agustín Marco of EL CONFIDENCIAL. Sources "close to Real Madrid" indicated that Microsoft is "negotiating to put its name on Real's Santiago Bernabé ...

Tags: Marketing and Sponsorship, Europe

10/25/13
Juventus To Leave Nike For Adidas

Serie A side Juventus has announced a six-year kit deal with adidas worth €139.5 ($192M) beginning in the '15-16 season. The club will retain current kit sponsor Nike through the '14-15 season. Adidas will manage all of Juventus' licensing and merchandising activities for £6M ($8.2M) per ...

Tags: Marketing and Sponsorship, Europe

10/25/13
Barcelona, Gatorade Sign Partnership

Barcelona will begin a new three-year, global partnership with Gatorade starting with the club's "El Clásico" match Saturday against Real Madrid. Under the partnership, Gatorade products and equipment will be available on the Camp Nou sidelines, in the locker room and at press conferences. Ba ...

Tags: Europe, Marketing and Sponsorship

10/25/13
Marketplace Roundup

Second Bundesliga club FC Kaiserslautern has extended its partnership with Coca-Cola for another three years. The soft drink producer will continue to provide fans at home games with its wide portfolio of non-alcoholic beverages ( FC Kaiserslautern ). ... The Spanish Football League (LFP) has announ ...

Tags: Marketing and Sponsorship

10/24/13
RLWC 2013 Signs Two New Deals

Rugby League World Cup 2013 has signed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group. EZE will appear on pitch-side perimeter boards on match days. The agreement also includes extensive hospitality rights ( RLWC 2013 ). Car rental brand Hertz revealed that Hertz UK ...

Tags: Marketing and Sponsorship, United Kingdom

10/24/13
NRL To Drop Bookmaker Partnerships

The Australian Rugby League Commission "is almost certain" to go into the '14 season without a preferred wagering partner, "perhaps ending forever such a relationship between bookmakers and rugby league," according to Adrian Proszenko of the SYDNEY MORNING HERALD. Negotiations between the National R ...

Tags: Marketing and Sponsorship, Australia

10/24/13
Infront To Market Euro Hockey League

The Board of the European Club Competition has appointed int'l sports marketing company Infront Sports & Media as the exclusive commercial partner for the new pan-European club hockey competition. The cross-season, int'l league format will start with the '14-15 season and determine the European ...

Tags: Marketing and Sponsorship, Europe

10/24/13
Marketplace Roundup

Bundesliga club FC Augsburg has extended its sponsorship deal with financial institute VR-Bank Handels- und Gewerbebank. The bank will continue to be an exclusive partner of the club until '16. The deal was brokered by sports marketing agency SPORTFIVE ( FC Augsburg ). ... FC Barcelona's four profes ...

Tags: Marketing and Sponsorship

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