Man City Confirms Nike Kit Deal Olympics Sponsorship Aided BT, Visa Most Dortmund Sells Record Number Of Jerseys Germany Accuses England Of Copying Kit Marketplace Roundup William Hill Extends Scottish Cup Deal Nike To Launch England Kit Ad Campaign IPL Spot-Fixing Hasn't Impacted Brand NRL Ends Waterhouse Sponsorship Talks Emirates Renews PSG Shirt Deal
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Man City Begins $109M Nike Deal By Wearing New Kit On Its U.S. Tour Stops05 / 22 / 13Nike will pay Man City $18.2M annually, as reported in July , "for the next six years and the club will wear the new kit in both games" against Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to Mark Ogden of the Lon... Tags: Marketing and Sponsorship, United Kingdom, North America |
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Marketplace Roundup
German brewery Bitburger, which extended its partnership with the German Football Federation (DFB) in April, also extended its board-advertisement deal for games of the men's and women's national teams. The deal was brokered by marketing company Infront Sports & Media. In addition, Bitburger als ...
Armstrong Foundation Has Record Day
Lance Armstrong's announcement that he was abandoning his fight against charges from the USADA pushed donations for his Livestrong Foundation to a record high on Friday, according to Gilles Festor of LE FIGARO. The foundation "was boosted by the increased media coverage around the probable loss of h ...
Augsburg Agrees To New Partnership
Bundesliga club FC Augsburg agreed to a new exclusive partnership with garden specialist Dehner GmbH & Co. KG for the '12-13 season. The new partnership includes board ad space in camera view, logo presence on the club's press conference backboards and a hospitality package. The deal between FC ...
Tags: Marketing and Sponsorship, Europe
King Of Shaves Sponsors Sailing Series
Male grooming brand King of Shaves "aims to increase its brand awareness by sponsoring the Welsh sailing team" for this year's Extreme Sailing Series, according to Loulla-Mae Eleftheriou-Smith of MARKETING MAGAZINE. The Welsh team will participate in the Cardiff leg of the Extreme 40, "an event like ...
Tags: Europe, Marketing and Sponsorship
Townsville Signs Sponsorship Deal
Australian Women's National Basketball League's Townsville Fire signed a $50,000 sponsorship deal with North Queensland company ResCo Recruitment and Mining Labour, according to Michael Thompson of the TOWNSVILLEBULLETIN.com.au. The new deal gives the Fire "a solid shot in the arm" ahead of the '12- ...
Marketplace Roundup
Brazilian government-owned bank Caixa Economica Federal "has signed a sponsorship deal" with Brasileiro club Figueirense. The contract is for six months and is worth R$1.2M ($600,000). The logo CAIXA will be on the shirts, shorts and sleeves of the club's jerseys as soon as the contract is signed ( ...
Rangers Partner With Sports Direct
Rangers FC have partnered with retail firm SportsDirect.com that will see the club sell its merchandise through the sportswear firm's outlets, according to the SCOTSMAN. The deal will allow Rangers "greater control over the range, price and design of products." The club said that the new deal means ...
Björn Borg Brand Expands In China
Björn Borg will launch his Swedish fashion brand collection in the Sogo department store in Shanghai. The store is located on the city's West Nanjing Road, known as the luxury shopping street lined with numerous global brands. Björn Borg is also introducing its products throughout the whol ...
Tags: Marketing and Sponsorship, China
Costa Coffee Moves Into Sporting Realm
Costa Coffee is moving into cycling sponsorship and backing Olympic Medalist Ed Clancy's team -- Rapha Condor Sharp -- during the Tour of Britain in September, according to John Reynolds of MARKETING MAGAZINE. The move marks the first time that Costa has dipped into sport sponsorship. The Costa Expr ...
KPL Agrees To Deal With Tusker
Beermaker Tusker has agreed to a new three-year, Sh 170M ($2.02M) sponsorship with the Kenya Premier League, according to William Njuguna of THE STAR. The league will now be known as the Tusker Premier League, and the official unveiling of the sponsorship will be on Sept. 4. KPL CEO Jack Oguda said ...
Tags: Marketing and Sponsorship, Africa
