Featured Story

Six Nations Execs Warned Reform Stance Could Affect Appeal To Sponsors

Published in SportsBusiness Daily Global on 02 / 24 / 17

Six Nations execs have been warned they are "jeopardising their hopes" of securing a £100M ($125.4M) sponsorship deal because of their "archaic stance on reform," according to Nik Simon of the London DAILY MAIL. Despite Georgia being ranked above Italy in the world rankings, CEO John Feehan sa...

Read More

Tags: Europe, Marketing and Sponsorship

More Stories

06/01/16
Man City Signs Deal With Wolf Blass

Australian wine brand Wolf Blass signed a multi-year marketing partnership with Man City, making it the official wine partner of the club for Asia, Middle East and Africa, and Mexico. The partnership will see Wolf Blass further expand the brand's sports sponsorship footprint in the region following ...

Tags: Marketing and Sponsorship, United Kingdom, Africa

06/01/16
LNH D1 Becomes Lidl Starligue

The French Handball Championship, D1, has “officially become the Lidl Starligue," according to L’ÉQUIPE. The National Handball League (LNH) signed a title sponsorship with the German supermarket chain until ’20 in a deal re ...

Tags: Europe, Marketing and Sponsorship

06/01/16
Orange Engaging Fans With Eiffel Tower

Orange, official partner and digital provider for Euro 2016, has extended its digital experience at the heart of Paris “by investing in the city’s symbol, the Eiffel Tower,” according to Manon Barbay of SPORTS MARKETING. Continuing with its “Orange Sponsors You” ca ...

Tags: Marketing and Sponsorship, Europe

06/01/16
Marketplace Roundup

Tottenham  appointed  Infiniss  as its new licensing agent in  South Korea . The club’s South Korean fanbase "has seen growth of nearly 30% in the last year with increased demand for Tottenham Hotspur products." Inf ...

Tags: Marketing and Sponsorship

05/31/16
Copa América Sells Out Inventory

Sponsorship inventory for the Copa América Centenario "is now sold out, with Soccer United Marketing reaching a deal with the tournament’s 15th and final partner, multinational energy company Total Gas & Power," according to Ian Thomas of SPORTSBUSINESS JOURNAL. While SUM President ...

Tags: Marketing and Sponsorship, North America, South America

05/31/16
MasterCard Celebrates 'Mad' Fans

MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 UEFA Champions League, according to Sarah Shearman of CAMPAIGN LIVE. Featuring Juventus captain Gianluigi Buffon, the brand, which has been a sponsor of the European football tournamen ...

Tags: Marketing and Sponsorship, Europe

05/31/16
Chelsea Retain's Mourinho Trademark

José Mourinho emerged from his house as ManU manager on Friday wearing an adidas T-shirt -- "a reference to the club sponsor that acknowledged the power of merchandising in the celebrity world," according to Bounds & Cookson of the FINANCIAL TIMES. Top managers "have become as prominent a ...

Tags: Marketing and Sponsorship, United Kingdom

05/31/16
Marketplace Roundup

Former Barcelona and Spanish national team player Xavi  "stars in a new light-hearted commercial for Qatar National Bank  in which he plays every character at a football match, including all the players on the pitch, even the goalkeeper." The 36-year-old, currently playing for Qatar ...

Tags: Marketing and Sponsorship

05/27/16
Chef Demands Sponsors Meet Standards

TV presenter and chef Jamie Oliver "is to take his food campaign to the Olympics in an attempt to ban big junk food companies, such as McDonald’s and Coca-Cola," from sponsoring the event unless they meet "certain nutrition and ethical standards," according to Harry Wallop of the London TELEGR ...

Tags: Marketing and Sponsorship, Brazil

05/27/16
Chelsea Wants Millions For Mourinho Brand

Chelsea will "demand a financial settlement" from ManU that could "reach several million pounds to pass on the trademark" for José Mourinho, which the club has owned since '06, according to Hughes & Ziegler of the LONDON TIMES. Chelsea owns three separate Mourinho trademarks, which a ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug