Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

10/30/13
FA Signs Deal With Input Media

The FA has signed a new five-year deal with London-based sports independent Input Media to provide coverage around England Internationals at Wembley and highlights programs for the FA Cup. Under the new agreement, Input Media will continue to provide a range of production and technical services to t ...

Tags: Marketing and Sponsorship, United Kingdom

10/30/13
BIG Partnership Lands SPFL PR Contract

Public relations firm BIG Partnership "has secured the contract to work for the Scottish Professional Football League," according to Greig Cameron of the HERALD SCOTLAND. Separately, it was also confirmed the Glasgow agency "has recently amicably wound down its nine-year working relationship with Ce ...

Tags: Marketing and Sponsorship, United Kingdom

10/30/13
Marketplace Roundup

Handball Bundesliga (HBL) club SG Flensburg-Handewitt has signed a new partnership deal with fashion company Carl Gross. The fashion company will become the club's official outfitter and provide team, coaching staff and officials with classic outfits consisting of a dark-blue suit, white button-up s ...

Tags: Marketing and Sponsorship

10/29/13
Gazprom Linked To Bulgarian Football Club

Bulgarian football club Lokomotiv Plovdiv "has announced it is on the verge of signing a new partnership agreement with the Gazprom petrol station," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. NIS Petrol Exec Dir Ivan Kostadinov denied the news. The Gazprom petrol station network "h ...

Tags: Marketing and Sponsorship, Europe

10/29/13
Marketplace Roundup

National Rugby League club Sydney Roosters is "set to become the third Australian football team to sign a sponsorship deal with global online secondary ticketing company viagogo." It "is the club's first new sponsorship deal signed since Syndey beat Manly in the NRL grand final in early October" ( ...

Tags: Marketing and Sponsorship

10/28/13
Chime Communications Buys JMI For $76M

London-based Chime Communications on Friday announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is ...

Tags: Marketing and Sponsorship, United Kingdom

10/28/13
ManU Signs $485M Kit Deal With Nike

ManU has reportedly signed a huge £300M ($485M) "kit sponsorship deal with sportswear giants Nike," according to Sam Adams of the London MIRROR. The contract "would equal the Premier League record deal signed between Chelsea and adidas earlier this year." The deal "would potentially bolster th ...

Tags: Marketing and Sponsorship, United Kingdom

10/28/13
Marketplace Roundup

Logistics company DHL and the Int'l Rugby Board announced that DHL will be the official logistics partner of Rugby World Cup 2015. The partnership will see DHL assume responsibility for the logistics of one of the biggest int'l sporting events ( IRB ). ... The South African Rugby League has received ...

Tags: Marketing and Sponsorship

10/27/13
Microsoft Could Sponsor Real's Stadium

Microsoft Founder Bill Gates' "sudden attachment to Spain is not just his 6% investment" in Spanish construction company FCC, according to Agustín Marco of EL CONFIDENCIAL. Sources "close to Real Madrid" indicated that Microsoft is "negotiating to put its name on Real's Santiago Bernabé ...

Tags: Marketing and Sponsorship, Europe

10/25/13
Juventus To Leave Nike For Adidas

Serie A side Juventus has announced a six-year kit deal with adidas worth €139.5 ($192M) beginning in the '15-16 season. The club will retain current kit sponsor Nike through the '14-15 season. Adidas will manage all of Juventus' licensing and merchandising activities for £6M ($8.2M) per ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug