Featured Story

World Surf League Receives Interest From New Partners After Shark Attack

Published in SportsBusiness Daily Global on 08 / 04 / 15

The World Surf League has received massive interest from potential new media and commercial partners after the shark attack on Australian Mick Fanning. “Our phones have been ringing non-stop,” said Dave Prodan, VP of Communications for the WSL. While declining to name any of the int...

Read More

Tags: Marketing and Sponsorship, North America, Australia

More Stories

11/17/14
Ecclestone Talks About F1 Brand

Scathingly sanguine "about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments," F1 CEO Bernie Ecclestone "pulled no punches" in an interview with CAMPAIGN ASIA-PACIFIC Brand Dir Atifa Silk. Ecclestone "is under assault on several fronts." The futures ...

Tags: Marketing and Sponsorship, United Kingdom

11/17/14
Bayern Sets New Jersey Sales Record

Bayern Munich "has set a new record in terms of jersey sales," according to Mathias Frohnapfel of SPORT1. Bayern Munich board member Andreas Jung said, "During the past season, we sold 1.3 million jerseys. That's more than all other Bundesliga teams combined." Jung, who has worked for the club since ...

Tags: Marketing and Sponsorship, Europe

11/17/14
SuisseGas Partners With Manchester City

Suisse Power & Gas SA (SuisseGas) has been unveiled as Man City’s newest commercial partner. SuisseGas secured the naming rights for the new community bridge linking the Etihad Stadium with the soon-to-be-opened City Football Academy, extending the Etihad Campus. The new bridge, designed b ...

Tags: Marketing and Sponsorship, United Kingdom

11/17/14
Bundesliga Club FSV Mainz Hires Sportfive

Bundesliga club FSV Mainz "hired the Sportfive agency to sell its shirt sponsorship position" for the '15-16 season, according to GOAL. The deal "follows existing shirt partner Entega’s October decision to downgrade its sponsorship at the end of this season." The energy company signed a deal t ...

Tags: Marketing and Sponsorship, Europe

11/17/14
Marketplace Roundup

Second Bundesliga side FC St. Pauli has signed a new partnership with health insurance provider Techniker Krankenkasse to become the club's official health partner. The partnership, which will take effect on Jan. 1, will run for three-and-a-half years ( St. Pauli ). ... Wasserman Media Group expande ...

Tags: Marketing and Sponsorship

11/14/14
Iberdrola Renews La Roja Sponsorship

Spanish energy company Iberdrola and the Spanish Football Federation (RFEF) renewed their partnership through Euro 2016, according to AS. Iberdrola President Ignacio Galán and RFEF President Ángel María Villar presented the agreement on Thursday, which includes Iberdrola's spons ...

Tags: Marketing and Sponsorship, Europe

11/14/14
St. Kilda Partners With AMC Cleaning

Australian Football League side St. Kilda Football Club signed a deal with AMC Commercial Cleaning as an official sponsor from '15. AMC Commercial Cleaning joined the club as a corporate partner this year and will be featured on St. Kilda’s media polo sleeves, signage and corporate hospitality ...

Tags: Marketing and Sponsorship, Australia

11/14/14
Germany Has Best 'Brand,' Index Finds

For the first time in six years, the country with the best "brand" in the world is not the U.S. -- it is Germany -- and it "may have its football team to thank for that," according to Lauren Davidson of the London TELEGRAPH. For the "second time in the 10-year history of the Anholt-GfK Roper Nation ...

Tags: Europe, Marketing and Sponsorship

11/14/14
BMW To Sponsor Top FIBT Events

Infront Sports & Media helped the Int'l Bobsleigh & Skeleton Federation (FIBT) sign an agreement in which BMW becomes the official main sponsor of the FIBT World Cup and title sponsor of the FIBT World Championships. The package will integrate the BMW brand at nine races per season and visib ...

Tags: Europe, Marketing and Sponsorship

11/14/14
Sheffield Sponsors Threaten To Walk

League One side Sheffield United sponsors "are threatening to terminate their partnerships if the club goes ahead and signs up former player and convicted rapist Ched Evans," according to Ben Bold of MARKETING MAGAZINE. Official shirt sponsor John Holland Sales and back-of-shirt sponsor DBL Log ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug