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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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07/22/14
Marketplace Roundup

Serie A jerseys will "now be allowed to have four sponsors on them after clubs voted to change rules." Until now the teams could "only boast three sponsor slots" on their shirts during match situations. There will now be a "200cm squared area on the back of the team shirt, just below the number, whe ...

Tags: Marketing and Sponsorship

07/21/14
Hero Signs On As Title Sponsor Of ISL

Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, "has signed a three-year deal to be the title sponsor of the Indian Super League," according to IANS. With this sponsorship, the "much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Her ...

Tags: Marketing and Sponsorship, India

07/21/14
1860 Munich Extends Hacker-Pschorr Deal

Second Bundesliga side 1860 Munich "has reportedly reached an agreement with beer partner Hacker-Pschorr to continue their partnership," according to the TZ. Nothing has been signed yet but both parties "have reportedly agreed to extend their deal for several years." The relationship between the clu ...

Tags: Marketing and Sponsorship, Europe

07/21/14
Legia Warsaw Extends Deal With Pepsi

Polish football club Legia Warsaw "has extended its sponsorship with PepsiCo by a further three years," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the deal, the company's Gatorade brand "will become the official sponsor of the Polish club's Football Academy youth project." As pa ...

Tags: Marketing and Sponsorship, Europe

07/21/14
Nike Tells Brazil To Forget World Cup

With the country "still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory" at the 2016 Rio Games, according to Alex Brownsell of MARKETING MAGAZINE. The 60-second film " ...

Tags: Marketing and Sponsorship, Brazil

07/21/14
Marketplace Roundup

Australian Football League side Melbourne Football Club announced a partnership with Akambo Private Wealth for the next three years. Under the arrangement, Akambo Private Wealth will be the official wealth management partner of the club. Components of the partnership include a presence within Melbou ...

Tags: Marketing and Sponsorship

07/18/14
Nissan, City Football Group Team Up

Nissan Motors is to become a global sponsor of Man City owner City Football Group in a five-year deal the two companies announced at the Japanese carmaker's headquarters in Yokohama on Thursday. Financial details of the arrangement were not disclosed. CFG CEO Ferran Soriano said the partnership will ...

Tags: Marketing and Sponsorship, Japan, United Kingdom

07/18/14
Hamburg Extends Kit Deal With Adidas

Bundesliga side Hamburg SV "has extended its kit supply deal with adidas until '24," according to the DPA. The financially struggling club, which has liabilities of about €100M ($135M), signed the extension with adidas in April. Depending on the team's on-field performance, Hamburg SV will rece ...

Tags: Marketing and Sponsorship, Europe

07/18/14
StarHub Sponsors Sports Hub, WTA Finals

The local sporting landscape received a boost as StarHub announced its appointment as a Founding Partner and the Official Telecommunications Partner of the Singapore Sports Hub; Official Broadcaster Partner for the Women's Tennis Association (WTA) Tour and the Official Telecommunications Partner ...

Tags: Marketing and Sponsorship, Asia

07/18/14
12BET Partners With EPL Side Hull City

Global sports betting brand 12BET confirmed a two-year sponsorship of EPL side Hull City Tigers. The sponsorship is the largest in the club’s 110-year history and will run until the end of the '15-16 season. The 12BET logo will be featured on the front of the club’s shirt. The sponsor ...

Tags: Marketing and Sponsorship, United Kingdom

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