Upcoming Conferences and Events

Featured Story

Chinese Supreme Court Rules In Favor Of Michael Jordan In Trademark Case

Published in SportsBusiness Daily Global on 12 / 09 / 16

China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

Read More

Tags: Marketing and Sponsorship, China

More Stories

03/29/16
Wanda Chair Makes Troubling Remarks

When Wanda Group Chair Wang Jianlin said that his company would "willingly support a Chinese bid to host the FIFA World Cup, it came as a surprise to no one," according to Mark Dreyer of the GLOBAL TIMES. Wang and his firm have "long talked about this goal, with Wanda's agreement last week to become ...

Tags: Marketing and Sponsorship, China

03/29/16
Marketplace Roundup

The South African FA  announced "a five-year sponsorship deal with South African Airways ." SAFA CEO Dennis Mumble said that the new partnership between the SAFA and South Africa's national airline will save the football federation between 15M rand ($970,000) and 25M rand ($1.6M) annually. So ...

Tags: Marketing and Sponsorship

03/25/16
PSG Turning Into Merchandising Juggernaut

Paris St. Germain’s Qatari owners “ dreamed of a world ” where supporters could travel with PSG luggage, while snacking on PSG chips, wearing a PSG Levi’s jacket with PSG Beats by Dre on their ears, and the merchandising dep ...

Tags: Europe, Marketing and Sponsorship

03/25/16
Marketplace Roundup

Basketball Bundesliga (BBL) club BG Göttingen "has renewed its sponsorship deal" with the Zufall Logistic Group . The extension "will initially run through the '16-17 season." The deal "has an estimated value in the mid-six figures." The Zufall Logistic Group "has been a partner of the club ...

Tags: Marketing and Sponsorship

03/24/16
Lidl To Fund FA Coaching Sessions

Supermarket chain Lidl will roll out a series of football coaching sessions to "hundreds of thousands of children" in April ahead of football's European Championships in France this summer, according to Matthew Chapman of MARKETING MAGAZINE. The "Lidl Family Days" sessions are part of its multi ...

Tags: Marketing and Sponsorship, United Kingdom

03/24/16
Liverpool Renews Deal With Carlsberg

Liverpool and beer brand Carlsberg extended their relationship by three years. The club's longest standing partnership will see Carlsberg remain its official beer until the end of the '18-19 season. The renewed deal will see Carlsberg receive improved pouring rights at Anfield, pitch-side LED signag ...

Tags: Marketing and Sponsorship

03/24/16
Marketplace Roundup

Handball Bundesliga (HBL) club THW Kiel "has signed a new main and shirt sponsorship deal." Gas station chain Star "will replace Provinzial as the club's main sponsor after close to 40 years." The contract with Star "will take effect at the s ...

Tags: Marketing and Sponsorship

03/23/16
Report: Shirt Sponsorships Surge By 13%

A number of European football leagues will have to increase their competitiveness on the pitch to get a bigger share of foreign sponsorship investment, Repucom exec Jon Stainer said. The managing director of Repucom U.K. & Ireland told SBD Global the large number of clubs in the Premier League a ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

03/23/16
NHL Signs Eight Sponsors For WCOH

The NHL and NHLPA have signed deals with Air Canada, Canadian Tire, Honda, Molson Coors, PepsiCo, Scotiabank, Tim Hortons and Visa as official partners for the upcoming World Cup of Hockey tournament. Those companies join existing partners adidas and Rogers Communications. NHL Exec VP/Global Partner ...

Tags: Marketing and Sponsorship

03/23/16
Santander Continues Copa Libertadores Partnership

Banking group Santander will "continue as a major backer of South America's Copa Libertadores club competition for a further three seasons," according to SOCCEREX. The Spanish firm confirmed the renewal to Brazilian sports marketing news website Maquina do Esporte, "though the deal has yet to be for ...

Tags: Marketing and Sponsorship, South America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug