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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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11/01/13
Marketplace Roundup

Chinese telecom firm Huawei has become the official mobile partner of AC Milan. The sponsorship "was aimed at creating synergy" between the two brands and included the use of AC Milan's logo and player images for Huawei's communication and promotion activities ( CHINA DAILY, 10/31 ). ... Bundeslig ...

Tags: Marketing and Sponsorship

10/31/13
FIFA To Offer Regional Sponsorships

For the first time ever, FIFA will offer companies the opportunity to purchase regional sponsorship packages for the 2018 and 2022 FIFA World Cups. FIFA’s new commercial structure will be in place as of '15 for the 2018 and 2022 FIFA World Cups. The top two tiers remain mostly unchanged, with ...

Tags: Marketing and Sponsorship, Europe

10/31/13
Audi Extends Deal With DSV Until '17-18

Audi and the German Ski Federation (DSV) have extended their collaboration until the '17-18 season. The vehicle handover, for which the athletes came together at the new Audi Gebrauchtwagen :plus Center (Audi Used Cars :plus Center) in Munich, marked the beginning of the 30th year of the partnership ...

Tags: Marketing and Sponsorship, Europe

10/31/13
PSG Confirms Deal With Qatar Tourism

Ligue 1 club Paris St. Germain has officially announced its sponsorship deal with the Qatar Tourism Authority, which "will net the Ligue 1 champions up to" €200M ($275.2M) a year, according to Ian Holyman of ESPN. Mooted last season, the agreement "was publicly confirmed on Tuesday making PSG t ...

Tags: Marketing and Sponsorship, Europe

10/31/13
Marketplace Roundup

The Handball Bundesliga (HBL) and Lufhansa airline have announced that they will not continue their partnership deal surrounding the DHB-Pokal (German Cup) Final 4 event. After six years, the two parties were unable to agree on an extension of their collaboration ( HBL ). ... Window and door ma ...

Tags: Marketing and Sponsorship

10/31/13
Heineken Extends Champions League Deal

Heineken "has extended its sponsorship of the Champions League, Europe's premier club football competition, for three years," according to Philip Blenkinsop of REUTERS. The Dutch beer maker, whose flagship Heineken brand has been a sponsor since '05, and UEFA said that "they had agreed" to ...

Tags: Marketing and Sponsorship, Europe

10/31/13
Pieth: Sponsors Should Lean On FIFA

FIFA reformer Mark Pieth has said that "sponsors should take a bigger interest" in the way football's world governing body is run, according to Brian Homewood of REUTERS. During a presentation to the "Play the Game" conference in Aarhus, Denmark, Pieth added that the Swiss government ...

Tags: Marketing and Sponsorship, Europe

10/30/13
Huawei Says Raiders Deal Won't Be Impacted

Chinese telecom company Huawei "has reaffirmed its sponsorship deal" with the National Rugby League Canberra Raiders "will not be impacted should the federal government refuse to overturn a ban on the Chinese company tendering for work on the National Broadband Network," according to Jon Tuxworth of ...

Tags: Marketing and Sponsorship, Australia

10/30/13
Austrian Football League To Lose Sponsors

The two naming-rights partners of the Austrian football Bundesliga, which is called the tipp3-Bundesliga powered by T-Mobile, "are reportedly considering not extending their expiring deals with the league at the end of the season," according to Alexander Krei of DWDL. Austrian sports betting provide ...

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10/30/13
ASC Chair To Boost Support For Women

Australian Sports Commission Chair John Wylie "is taking the direct approach to boost corporate support for women's sport," according to Nicole Jeffery of THE AUSTRALIAN. Wylie declared this month that "the focus on troubled major men's sports was obscuring the strong performance of female athletes, ...

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