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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Olympians' Trademark Misued By Industry
Trademark registrants are "exploiting the popularity of successful domestic and overseas Chinese athletes" following the London Games by rushing to register the right to use their names, according to XINHUA. The business tactic "is increasingly being questioned in China." The practice is often refer ...
Tags: Marketing and Sponsorship, China
NRL club Extends Deal With Crown Casino
National Rugby League club Melbourne Storm's "cash windfall for the week" has risen $1.5M with Crown Casino signing as a major sponsor for a third year, according to Russell Gould of the HERALD SUN. Thursday's renewal "of Crown's only team sponsorship" is believed to be worth around $1M. The financi ...
EADS Partners With F1 Team Caterham
The Caterham F1 Team confirmed that EADS, the aerospace and defense group, has joined the team as an official partner. EADS logos will appear on the CT01 2012 race cars and across the whole team beginning with the Belgian Grand Prix. EADS comprises commercial and military aircraft maker Airbus, the ...
Unleash Solar To Power Adelaide
A-League Adelaide United FC has secured locally based solar company Unleash Solar as the club’s primary sponsor for the upcoming season.The company is committed to providing green alternatives for all Australian households at an affordable price while saving on their energy bills. In this toug ...
Coke Running FIFA Mascot Campaign
FIFA sponsor Coca-Cola "will inaugurate its communication plan" for the 2014 World Cup with a campaign created by advertising agency Wieden+Kennedy, according to Felipe Turlão of MEIO&MENSAGEM. The campaign created by the company's São Paulo office will allow Brazilians "to send su ...
Tags: Marketing and Sponsorship, Brazil
Deutsche Bank Stays With PGA Event
The PGA Tour announced Wednesday Deutsche Bank has formally extended its sponsorship of the Deutsche Bank Championship by four years through ‘16. The announcement comes as the tournament celebrates its 10th anniversary this week. Deutsche Bank has been title sponsor since the tournament's Labo ...
Tags: Marketing and Sponsorship, Europe
Rapha Agrees To Deal With Team Sky
Starting in Janunary, Rapha Performance Roadwear will become the official clothing provider of Sky Pro Cycling. Rapha will provide a complete range of clothing and accessories to dress Team Sky. The four-year deal will see Rapha develop a full collection of top-end, high-performance racing and train ...
Tags: Marketing and Sponsorship, Europe
Sony To Showcase Artists At World Cup
As one of FIFA's "six most important partnerships," Sony Music will take advantage of the 2014 World Cup to showcase its artists, according to Paulo Passos of UOL.com.br. The electronics company is "already working on a list" of artists for the World Cup anthem and the shows that will take place dur ...
Tags: Brazil, Marketing and Sponsorship, FIFA World Cup, Sony
Sponsors Use Opening Ceremony For Ads
Sponsors EDF, Lloyds TSB and Samsung "have launched fresh marketing drives" to mark Wednesday's Paralympic Games Opening Ceremony, according to Sebastian Joseph of MARKETING WEEK. EDF Energy "is running a competition" in Wednesday's Daily Mail Paralympic supplement to win £10,000 ($15,700). Ll ...
Li-Ning Partners With Basketball League
Chinese sports brand Li-Ning and sports retailer Sport 2000 have signed a four-year sponsorship deal with Austria's Admiral Basketball Bundesliga (ABL). During the '12-13 campaign, four of the league's 11 teams will take the field in Li-Ning kits. In addition, players at league events, such as the A ...
Tags: Marketing and Sponsorship, Li Ning, Europe
