Featured Story

EPL Side AFC Bournemouth Reveals Umbro To Replace JD Sports As Kit Provider

Published in SportsBusiness Daily Global on 04 / 28 / 17

Premier League side AFC Bournemouth announced Umbro will replace JD Sports as its kit manufacturer in a "club record deal," according to Alex Smith of the London DAILY MIRROR. Manchester-based Umbro will make the club's strip for the next five seasons. Bournemouth, which is sponsored by Mansion Casi...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

07/29/16
IOC Talks Ad Packages For Oly Channel

The IOC is selling advertising packages to its current worldwide sponsors to fund the startup Olympic Channel. No deals are finalized, but the IOC is in advanced discussions with several brands, said IOC Managing Dir of TV & Marketing Services Timo Lumme. Execs hope to sell up to six “foun ...

Tags: Marketing and Sponsorship, Europe

07/29/16
BT Sport Pitches Football Content

BT Sport "is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions -- the Premier League, Champions League, FA Cup and Europa League -- together for the first time," according to Simon Gwynn of CAMPAIGN ...

Tags: Marketing and Sponsorship, United Kingdom

07/29/16
Samsung Launches French Olympic Spot

As a partner of the Rio Olympic Games, the French division of Samsung has “launched a campaign designed by the Willie Beamen agency surrounding four athletes heading to Rio,” according to Manon Barbay of SPORTS MARKETING. Samsung is “shining the light on four Olympic and Paral ...

Tags: Marketing and Sponsorship, Europe

07/29/16
Marketplace Roundup

Ligue 1 side Nantes announced an agreement with earth-moving machine company Manitou to be an official sponsor of the club starting in the ’16-17 season. The Manitou brand logo will be shown on the Nantes jersey, as well as visibility on ...

Tags: Marketing and Sponsorship

07/28/16
Atlético Seeks Opportunities Down Under

Atlético Madrid CEO Miguel Ángel Gil is attending the team's tour of Australia, according to F.J. Díaz of AS. He "has several work meetings scheduled, one having to do with a possible team sponsorship." The others are related with businesses "that could have ties to At ...

Tags: Europe, Marketing and Sponsorship, Australia

07/28/16
Reading Launches Kit Into Orbit

League Championship side Reading launched its new kits "rather literally by sending them up into orbit," according to Chris Wright of ESPN.com. To promote "the grand unveiling, the Royals have tethered their new home and away shirts to a balloon" and let it drift 40km into the atmosphere w ...

Tags: Marketing and Sponsorship, United Kingdom

07/28/16
Citi Debuts 'Stand For Progress' Campaign

Citi "pushes perseverance and progress in its Olympics spots, one of which will feature amputee triathlete Scout Bassett," according to Adrianne Pasquarelli of ADVERTISING AGE. The 30-second commercial, scheduled to debut during the 2016 Olympic Games, features Bassett "training and competing in adv ...

Tags: Marketing and Sponsorship, North America

07/28/16
Marketplace Roundup

Wasserman announced the expansion of its global football division with the acquisition of French-based agency Mondial Promotion . Mondial represents over 60 clients, including Didier Drogba, Diafra Sakho, Arouna Koné, Pape Souaré, Bafetimbi Gomis, Idrissa Gana Gueye, Anthony Modeste ...

Tags: Marketing and Sponsorship

07/27/16
D.C.’s Embassies Help Promote Citi Open

Organizers of Washington’s annual professional tennis tournament are taking advantage of the capital’s political landscape to promote the event to an int’l audience. Citi Open organizers have taken the unique approach of engaging the city’s foreign embassies to reach int&rsqu ...

Tags: Marketing and Sponsorship, North America

07/27/16
Nike Uses Babies In New Ad

The marketing side of sports "is banking hard on origin stories of late," according to Angela Natividad of AD WEEK. Obviously, "cute babies help too." Nike's "Unlimited Future," by Wieden + Kennedy, "opens on a nursery full of future sports stars," including diaper-clad LeBron James, Serena Williams ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug