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Sahara Force India, Sport Bible Agree To £1M Sponsorship Deal

Published in SportsBusiness Daily Global on 05 / 30 / 17

The Sahara Force India Formula 1 team partnered with online media outlet Sport Bible in a sponsorship deal which will see the publication "deliver exclusive content and feature on the team's distinctive pink cars," according to Tony Connelly of THE DRUM. The £1M ($1.28M) partnership launched a...

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Tags: Asia, Marketing and Sponsorship

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