Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Marketplace Roundup
Serie A club AS Roma has agreed to a partnership deal with Swiss fashion house Philipp Plein. Philipp Plein will design the official uniforms to be worn by the club's players for the next four years. Philipp Plein said, "I'd like my style to turn every member of the team and of the squad into a mode ...
Positive Outlook For German Sports
The "German Sports Marketing Index" (DSMI) shows that the German sports industry is continuing its upward trend. The DSMI is an annual survey, which is conducted by business advisory firm Deloitte and the ISS Institute for Sports Management. It showed the business climate in the German sports indust ...
Tags: Marketing and Sponsorship, Europe
ISTAF Extends Title Sponsorship For '13
The Int'l Stadium Fest (ISTAF) in Berlin "extended its title sponsorship deal with Casino Berlin for at least another year," according to the BERLIN MORGENPOST. ISTAF Managing Dir Martin Seeber said, "We have been assured that Novomatic AG [owner of Casino Berlin] will continue its sponsorship. The ...
Tags: Marketing and Sponsorship, Europe
British & Irish Lions Sign With Microsoft
The British & Irish Lions rugby team have signed on Microsoft to its team of sponsors ahead of the '13 tour of Hong Kong and Australia. The deal will make use of Microsoft's latest technology for the rugby professionals for the four home nations of England, Ireland, Scotland and Wales to build a ...
Marketplace Roundup
Official rights holder of the MotoGP World Championship Dorna Sports announced Maybank, "Malaysia's largest financial services group," as its commercial banking partner for this year’s Malaysian Grand Prix on Oct. 21. Maybank will be visible through extensive trackside advertising and will ben ...
Tags: Marketing and Sponsorship, Asia
Emirates Renews With DP Championship
Emirates airline is renewing its sponsorship of the European Tour’s grand finale -- the DP World Tour Championship in Dubai, which will see Rory McIlroy and Luke Donald compete for $8M in prize money, according to the GULF NEWS. The carrier will be the official airline of the event for the ne ...
Bayern Munich Teams Up With Hublot
Bundesliga club Bayern Munich teamed up with Swiss watchmaker Hublot and launched a limited watch in Bayern Munich design. The watch, called King Power FC Bayern Munich, was unveiled during a ceremony attended by Hublot Chair Jean-Claude Biver and a number of FC Bayern luminaries such as Exec Board ...
Tags: Marketing and Sponsorship, Europe
FA Announces Nike Deal
Nike will be the "new official kit provider" for the England football team, according to the London DAILY MAIL. The American company will launch a new England strip as early as next spring as the Football Association marks its 150th anniversary. The release of the new kit will come "just a year afte ...
Tags: Europe, Marketing and Sponsorship
ManU, Toshiba Agree To Deal
ManU gets high-tech medical gear through deal with Toshiba Medical Systems.
Marketplace Roundup
The Int'l Biathlon Union has extended its marketing rights contract with Infront Sports & Media for the IBU World Cup and the IBU World Championships Biathlon from '14-18. The contract will be implemented by Infront's subsidiary Infront Austria, located in Salzburg and led by Stefan Krauss and M ...
