Featured Story

DHL, Bayern Set To Expand Into New Markets After Creating 'Better Mousetrap' In China

Published in SportsBusiness Daily Global on 07 / 29 / 16

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme...

Read More

Tags: Marketing and Sponsorship, Europe, China, North America

More Stories

11/24/15
Clubs Leave Sponsors Off Jerseys

In a tribute to the victims of the Paris attacks, Paris St. Germain players will wear a special jersey which only bears the message "JE SUIS PARIS" (I am Paris) for the next two matches: against Malmö Wednesday and again on Saturday against Troyes, at its first home match since the attacks. The ...

Tags: Marketing and Sponsorship

11/24/15
Dongfeng Nissan May Take Further Action

Dongfeng Nissan Passenger Vehicle Company, a joint venture founded in '02 by Nissan Motor Co. and China's Dongfeng Motor Corp., said that "it was astonished" by Chinese Super League side Guangzhou Evergrande’s dropping of its jersey ads in the final match of the Asian Football Confederation Ch ...

Tags: Marketing and Sponsorship, China

11/24/15
Marketplace Roundup

Ligue 1 side Olympique de Marseille partnered with video messaging app Snapchat. As part of the deal, the club launched its own account on Snapchat, entitled "CoulissesOM," through which Snapchat users will be able to access exclusive photo and video content. Marseille joins Real Madrid in ...

Tags: Marketing and Sponsorship

11/23/15
Volkswagen Considers Ending Deals

Bundesliga clubs Hannover 96, Werder Bremen and Schalke 04 as well as second division club 1860 Munich "are on the list of sponsorships Volkswagen AG is considering dropping to cut costs amid its emissions scandal ," according to REUTERS. Volkswagen, Europe’s largest carmaker, "is battling th ...

Tags: Marketing and Sponsorship, Europe

11/23/15
ATP Secures Record $160M In Deals

The reputation of tennis as a "clean" sport has helped the ATP secure sponsorship deals worth $160M (£105M) over the next five years, according to Ben Martin of the London TELEGRAPH. The governing body of the men’s professional circuit "has struck new deals with five sponsors in recent m ...

Tags: Marketing and Sponsorship

11/23/15
Marketers To Capitalize On Football In U.S.

With a series of UEFA Champions League fixtures lined up for the coming weeks, sports marketers "are poised to capitalise on the buzz around football" -- particularly in the U.S., according to ADOBE DIGITAL INDEX. Adobe Digital Index data revealed that American interest in football "is rapidly accel ...

Tags: Marketing and Sponsorship, Europe, North America

11/23/15
Marketplace Roundup

The Scottish FA teamed up with Scottish brands Harris Tweed and Walker Slater to create a bespoke range of clothing and accessories for players and fans using Harris Tweed fabric. The two companies were commissioned by the SFA to produce a range of jackets and accessories using a design which combin ...

Tags: Marketing and Sponsorship

11/20/15
Ski Jumping Gold Medalists Found Agency

Ski jumping Gold Medal winners Martin Schmitt and Simon Ammann "have founded a sports marketing agency," according to Gabriel Wagner of SPONSORS. The two have become shareholders of ASP Sports Ammann Schmitt & Partner. The focus of the agency "will be in the areas of athlete management, marketin ...

Tags: Marketing and Sponsorship, Europe

11/20/15
Adidas, River Plate Renew Through '21

Adidas extended its partnership with Argentine first division side River Plate "with the most expensive kit deal in Argentinian football history," according to Tony Connelly of THE DRUM. The agreement extends the relationship between the two until '21 in a deal worth $60M, or $10M per season.&n ...

Tags: Europe, Marketing and Sponsorship

11/20/15
Adidas CEO Calls For Changes At FIFA

Adidas CEO Herbert Hainer said that FIFA "should set limits on the term and age of its future presidents" as it seeks to reform after a corruption scandal, according to Emma Thomasson of REUTERS. Hainer's comments are the first "concrete proposals for reform" from the German sportswear company ...

Tags: Europe, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug