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Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

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04/25/14
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04/24/14
Boateng, Sneijder Featured In Campaign

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04/24/14
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Despite ManU’s worst season since at least '92 and the subsequent sacking of Manager David Moyes, the club "still has few peers in soccer," according to Alex Duff of BLOOMBERG. Off the field, ManU "boosted sponsorship sales" by 39% in the quarter ending Dec. 31, the most recent for which resul ...

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04/24/14
Subway Breaks Into EPL With Liverpool

EPL side Liverpool announced a multiyear deal with Subway that will see the U.S.-based sandwich chain break into the league. To begin the deal, Subway has sent its range of low-fat subs to participants on Liverpool FC Foundation programs all week ( LFC ). MARKETINGWEEK's Lara O'Reilly noted Sub ...

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04/24/14
Marketplace Roundup

Kent Cricket has agreed to a one-year deal with electric shopping retailers Barretts Digital World. An "affinity" program will provide members and supporters of the County Club special purchasing rights ( Kent Cricket ). ... System parts manufacturer Kalde "has extended and expanded its sponsorship ...

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04/23/14
Hull City, Umbro Announce Kit Deal

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Castrol Names Neymar Brand Ambassador

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04/22/14
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Marketplace Roundup

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