Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup Man City Confirms Nike Kit Deal Olympics Sponsorship Aided BT, Visa Most Dortmund Sells Record Number Of Jerseys Germany Accuses England Of Copying Kit Marketplace Roundup
Upcoming Conferences and Events
Featured Story
Borussia Dortmund Signs Deal With British Telecom Company Lebara Mobile For '13-1405 / 23 / 13British telecom company Lebara Mobile "has signed a sponsorship deal" with Bundesliga club and Champions League finalist Borussia Dortmund that "will see its branding displayed" at the club's home ground, according to Paul Withers of MOBILE NEWS. The agreement, which goes into effect in July, i... Tags: Marketing and Sponsorship, Europe |
More Stories
DFB Extends Partnership With Telekom
The German Football Federation (DFB) extended its partnership with telecoms company Deutsche Telekom until '16. Telekom, which has been a partner of the DFB since '05, will not only be a premium-partner of the senior national team for the next four years, but will also support all national youth tea ...
Tags: Marketing and Sponsorship, Europe
FC Cologne Could Lose Title Sponsor
Bundesliga club FC Cologne "could lose its title sponsor, retail chain REWE, if it is unable to control its violent fans," according to Pastor & Frank of BILD. The latest incident occurred when angry fans confronted 23-year-old defender Kevin Pezzoni outside his flat and threatened to beat him u ...
Tags: Marketing and Sponsorship, Europe
Infront Extends Deal With China Basketball
The Chinese Basketball Association has extended its partnership with Infront Sports & Media as its exclusive commercial partner for a further five years. The new agreement is an extension of the previous seven-year contract, which was originally granted in '05. The partnership covers all commerc ...
Tags: Marketing and Sponsorship, China
Glasgow Sees Upsurge In Interest
Organizers of the 2014 Commonwealth Games in Glasgow have seen "an upsurge of interest from fans and sponsors on the back of Britain's success in hosting the Olympics this summer," according to Keith Weir of REUTERS. Glasgow 2014 CEO David Grevemberg said, "Already, we've had an increase in the inte ...
Spanish Players Receive Free Beer
As part of the Spanish Football Federation's (RFEF) deal with beer producer Cruzcampo, the players of the Spanish national team received "their weight in beer bottles," according to EUROPA PRESS. The Heineken brand has been an official sponsor of La Roja since '07 and wanted to reward the players fo ...
Tags: Europe, Marketing and Sponsorship
Marketplace Roundup
Serie A club AS Roma has agreed to a partnership deal with Swiss fashion house Philipp Plein. Philipp Plein will design the official uniforms to be worn by the club's players for the next four years. Philipp Plein said, "I'd like my style to turn every member of the team and of the squad into a mode ...
Positive Outlook For German Sports
The "German Sports Marketing Index" (DSMI) shows that the German sports industry is continuing its upward trend. The DSMI is an annual survey, which is conducted by business advisory firm Deloitte and the ISS Institute for Sports Management. It showed the business climate in the German sports indust ...
Tags: Marketing and Sponsorship, Europe
ISTAF Extends Title Sponsorship For '13
The Int'l Stadium Fest (ISTAF) in Berlin "extended its title sponsorship deal with Casino Berlin for at least another year," according to the BERLIN MORGENPOST. ISTAF Managing Dir Martin Seeber said, "We have been assured that Novomatic AG [owner of Casino Berlin] will continue its sponsorship. The ...
Tags: Marketing and Sponsorship, Europe
British & Irish Lions Sign With Microsoft
The British & Irish Lions rugby team have signed on Microsoft to its team of sponsors ahead of the '13 tour of Hong Kong and Australia. The deal will make use of Microsoft's latest technology for the rugby professionals for the four home nations of England, Ireland, Scotland and Wales to build a ...
Marketplace Roundup
Official rights holder of the MotoGP World Championship Dorna Sports announced Maybank, "Malaysia's largest financial services group," as its commercial banking partner for this year’s Malaysian Grand Prix on Oct. 21. Maybank will be visible through extensive trackside advertising and will ben ...
Tags: Marketing and Sponsorship, Asia
