Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet Ford Kicks Off European Brand Campaign Marketplace Roundup Dortmund Signs Deal With U.K. Telecom 1860 Munich Signs Contract With Infront CL Sponsors To Break With Tradition ICC Names Opta Official Data Provider Marketplace Roundup
Upcoming Conferences and Events
Featured Story
Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
More Stories
Marketplace Roundup
Turkish Airlines "has agreed a new three-year premium partnership deal with Bundesliga Borussia Dortmund." The deal "confirms Turkish Airlines' position as Dortmund's airline of choice" for all int'l flights. The agreement "will also see the two parties work together on a range of joint activit ...
Nissan To Sponsor BOA
The British Olympic Association "announced car manufacturer Nissan as its first major sponsor since the London 2012 Games," according to Martyn Ziegler of the PA. Nissan, which employs 7,000 people in the U.K., "becomes a tier one sponsor for the BOA and also a sponsor for the British Paralympics A ...
Allianz Signs Stadium Naming-Rights Deal
German insurance company Allianz "is poised to enhance its portfolio of stadium naming rights contracts" after agreeing to a deal with the new home of Brasileiro club Palmeiras, according to SOCCEREX. The deal "has been brokered by the Sao Paulo venue’s developer WTorre and is set to be ...
Tags: Marketing and Sponsorship, Brazil
Marketplace Roundup
ManU has signed a new sponsorship agreement with Japanese social gaming company gloops. The two-year regional sponsorship will see gloops become the club's first offical social gaming partner, allowing it the right to create and distribute a statistical based battle card social game in Japan ( ManU ...
ManU Signs Deal With Vietnamese Bank
ManU "has entered into a five-year partnership with Vietnamese bank BIDV, building on the English champions' portfolio of financial interests in the Far East," according to the BANGKOK POST. The deal will see the bank offer ManU fans in Vietnam a BIDV ManU credit card, "and could help the club ...
StubHub Partners With LTA In U.K.
StubHub unveiled a new U.K. sporting partnership with the Lawn Tennis Association Wednesday. The three-year deal takes effect immediately, making StubHub the official ticket marketplace for the three major U.K. grass court tennis events: The Aegon Championships at The Queens Club, The Aegon Classic ...
Marketplace Roundup
Former German football player and FIFA administrator Franz Beckenbauer "has signed a personal endorsement deal" with Russian gas producer Gazprom "designed to promote football as a tool for social integration among children" ( INSIDE WORLD FOOTBALL, 4/24 ). ... The German Swimming Federation (DSV) ...
Football League, B&Q Fail To Reach Deal
The Football League has "suffered a huge setback" after potential new title sponsors -- U.K. do-it-yourself and garden retailer B&Q -- "suddenly pulled out of negotiations," according to Charles Sale of the London DAILY MAIL. B&Q "had been expected to sign a three-year contract" worth £ ...
Euroleague Basketball, Adidas Partner
Euroleague Basketball and adidas announced a new partnership for the 2013 Turkish Airlines Euroleague Final Four in London from May 10-12. As a Final Four partner, adidas will have in-arena presence at The O2, media rights during Euroleague broadcasts that air in more than 190 countries and exclusiv ...
Tags: Marketing and Sponsorship, Europe
Leeds Inks Secondary Shirt Sponsor
League Championship side Leeds United announced that U.K. home heating provider Help-Link will be the club's secondary shirt sponsor beginning next season. Under the deal, Help-Link's logo will appear on the back of all first team playing and replica kits beginning in the '13-14 season. Help-Link wi ...
