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Hull City Announces Four-Year Kit Deal With Umbro Beginning In June

04 / 23 / 14

EPL side Hull City and Umbro "have signed a new lucrative four-year partnership deal" beginning in June, according to the HULL DAILY MAIL. The strip for the '14-15 season "is expected to be unveiled in June." It is unclear what club badge will appear on the strip "because of the continued doubt over...

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Tags: Marketing and Sponsorship, United Kingdom

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03/26/14
Umbro Looking To Take ManU Deal From Nike

Manchester-based sportswear firm Umbro is "competing to wrest away" ManU's kit contract from Nike, according to Ian Herbert of the London INDEPENDENT. The firm has been "rapidly revived since it was bought from Nike 15 months ago by Iconix Brand Group, the licensing company publicly traded on Nasdaq ...

Tags: Marketing and Sponsorship, United Kingdom

03/26/14
Brazil Still Using Sex To Sell Football

One month after officials condemned adidas for selling T-shirts that "linked Brazil's image to sexual appeal," the practice of using sex to sell football "continues unabashed at the home of the 2014 World Cup," according to Andrew Downie of REUTERS. Not only do football federations "host their own b ...

Tags: Marketing and Sponsorship, Brazil

03/26/14
Kick It Out, Investec Launch Partnership

Kick It Out, U.K. football’s equality and inclusion campaign, and global bank and asset manager Investec have announced a new working partnership. The deal will see Investec assist in the delivery of Kick It Out’s ongoing projects over the next two years, specifically focusing on educati ...

Tags: Marketing and Sponsorship

03/26/14
Marketplace Roundup

Kia has extended its deal with U.S. golfer Michelle Wie as its brand ambassador. Wie will serve as a global spokesperson for Kia, and appear in advertising, marketing and promotions ( Kia ). ... Audi AG will sponsor the FIS Cross-Country World Cup, the men's FIS Ski Jumping World Cup, including the ...

Tags: Marketing and Sponsorship

03/25/14
Hublot Extends FIFA Partnership

Swiss watch manufacturer Hublot "will remain the official World Cup timekeeper" through '22, according to Aaron Bauer of WORLD FOOTBALL INSIDER. According to Sponsors.de, Hublot "has extended its current arrangement" with FIFA to cover the 2018 World Cup in Russia and '22 edition in Qatar. Hublot&rs ...

Tags: Marketing and Sponsorship

03/25/14
Lottery Firm 500.com Expands For WC

Chinese online sports lottery ticket vendor 500.com Chair Vincent Law said that the company "plans to add more social networking features to its lottery sales platform ahead of the FIFA World Cup and expects more sales from mobile devices," according to XINHUA. Law said that "the company expects to ...

Tags: Marketing and Sponsorship, China

03/25/14
Marketplace Roundup

Bundesliga club SC Freiburg has extended its partnership with the Rothaus brewery for another three years until '17. The brewery has been a premium sponsor of the club since '05 ( SC Freiburg ). ... Bundesliga side FSV Mainz has extended its "sponsorship agreement with local lottery operator Lotto R ...

Tags: Marketing and Sponsorship

03/24/14
New Commercial Angers Barcelona

A new Beats by Dre "Hear What You Want" advertisement starring Barcelona player Cesc Fabregas "has not been well-received in either Madrid or Barcelona," according to the EP. Barcelona President Josep Maria Bartomeu said that his club has "requested that the ad be withdrawn." During the commerc ...

Tags: Europe, Marketing and Sponsorship

03/24/14
Marketplace Roundup

Bayern Munich has extended its partnership with truck and bus manufacturer MAN until '16. MAN will increase its involvement in the club's football and basketball teams. Each partnership -- with the football team since '08 and with the basketball team since '11 -- includes ad presence at the Allianz ...

Tags: Marketing and Sponsorship

03/21/14
Rawlings Expands Into Cricket

U.S.-based sporting goods company Rawlings announced its official expansion into cricket with the signing of Australian cricket captain Michael Clarke to a multi-year endorsement deal. Clarke will travel to the U.S. in April to collaborate with Rawlings' product management team on the development of ...

Tags: Marketing and Sponsorship, North America, Australia

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