Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

03/25/14
Lottery Firm 500.com Expands For WC

Chinese online sports lottery ticket vendor 500.com Chair Vincent Law said that the company "plans to add more social networking features to its lottery sales platform ahead of the FIFA World Cup and expects more sales from mobile devices," according to XINHUA. Law said that "the company expects to ...

Tags: Marketing and Sponsorship, China

03/25/14
Marketplace Roundup

Bundesliga club SC Freiburg has extended its partnership with the Rothaus brewery for another three years until '17. The brewery has been a premium sponsor of the club since '05 ( SC Freiburg ). ... Bundesliga side FSV Mainz has extended its "sponsorship agreement with local lottery operator Lotto R ...

Tags: Marketing and Sponsorship

03/24/14
New Commercial Angers Barcelona

A new Beats by Dre "Hear What You Want" advertisement starring Barcelona player Cesc Fabregas "has not been well-received in either Madrid or Barcelona," according to the EP. Barcelona President Josep Maria Bartomeu said that his club has "requested that the ad be withdrawn." During the commerc ...

Tags: Europe, Marketing and Sponsorship

03/24/14
Marketplace Roundup

Bayern Munich has extended its partnership with truck and bus manufacturer MAN until '16. MAN will increase its involvement in the club's football and basketball teams. Each partnership -- with the football team since '08 and with the basketball team since '11 -- includes ad presence at the Allianz ...

Tags: Marketing and Sponsorship

03/21/14
Rawlings Expands Into Cricket

U.S.-based sporting goods company Rawlings announced its official expansion into cricket with the signing of Australian cricket captain Michael Clarke to a multi-year endorsement deal. Clarke will travel to the U.S. in April to collaborate with Rawlings' product management team on the development of ...

Tags: Marketing and Sponsorship, North America, Australia

03/21/14
Stoke Name Warrior Kit Supplier

EPL side Stoke City has announced that Warrior will become the club's official kit supplier beginning in June. The deal will make Stoke City the second EPL club to be kitted by Warrior, joining Liverpool. Warrior will design Stoke City's home and away kits along with its training wear ( Stoke City ) ...

Tags: Marketing and Sponsorship, United Kingdom

03/21/14
Everton Signs Extension With Chang

EPL side Everton has signed a three-year extension with Thai brewery Chang in a deal potentially worth more than £16M ($26M). That figure would make it the most lucrative in the club's history, and would also extend what is already the longest current shirt sponsorship agreement in the EPL to ...

Tags: Marketing and Sponsorship, United Kingdom

03/21/14
Collingwood Inks $9M Emirates Extension

Australian Football League side Collingwood has extended its "lucrative uniform sponsorship with Emirates" and will earn an estimated A$10M ($9M) from the airline over the next five years in a "deal that highlights the growing gap between the AFL’s haves and have-nots," according to Mark Hawth ...

Tags: Australia, Marketing and Sponsorship

03/21/14
HRG, ÖFB Found Joint Venture

The Hogg Robinson Group and Austrian Football Marketing, which is a subsidiary of the Austrian Football Federation (ÖFB), "have created a new joint venture, Austrian Sportstravel Management," according to TRAVEL 4 NEWS. The joint venture, which will have its headquarters in Vienna's Ernst-Happe ...

Tags: Marketing and Sponsorship, Europe

03/21/14
Marketplace Roundup

Bulgarian football side Levski Sofia is "switching its kit sponsor" from Puma to Spanish brand Joma for the "start of its centenary season." The contract "is not yet signed, but it will be for a period of two years, with an option to extend" for another two years. Levski "declined to announce financ ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug