Featured Story

GAA Dir General Páraic Duffy Says Croke Park Unlikely To Sell Naming Rights

Published in SportsBusiness Daily Global on 04 / 17 / 15

Gaelic Athletic Association Dir General Páraic Duffy has "admitted the GAA would be open to selling the naming rights" to Croke Park, according to Ian O'Riordan of the IRISH TIMES. The Sky Arena, perhaps? Duffy was "addressing several ongoing funding issues" for the association, inc...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

03/25/15
Marketplace Roundup

Baku 2015 European Games has signed an agreement with Nestlé Azerbaijan to serve as the official confectionery supplier of this summer’s inaugural event. Under the terms of the deal, the world’s largest nutrition company will supply coffee, confectionery and cereal bars, which wil ...

Tags: Marketing and Sponsorship

03/24/15
Bruin Sports Capital Adds Senior Positions

Bruin Sports Capital "has added three more senior positions, including two financial experts who will evaluate potential acquisition targets," according to Michael Smith of SPORTSBUSINESS JOURNAL. Bruin, founded in January by George Pyne to be a sports media and marketing company, "last week added J ...

Tags: Marketing and Sponsorship, North America

03/24/15
Zak Brown To Lead CSM's U.S. Push

London-based CSM Sport & Entertainment "has its sights on the U.S. and named American Zak Brown to lead the charge as the group’s new chief executive," according to Michael Smith of SPORTSBUSINESS JOURNAL. CSM, a division of Chime Communications, "has built a broad base of business through ...

Tags: Marketing and Sponsorship, United Kingdom

03/24/15
Adidas Aims To Gain Ground In U.S.

Among the hurdles adidas is facing as it tries to "regain footing" in the U.S. is that the brand "isn't cool in America, and cool is what sells sports gear," according to Jervell & Germano of the WALL STREET JOURNAL. Adidas "has often been off-mark among American shoppers, whose sports-gear tast ...

Tags: Europe, Marketing and Sponsorship, North America

03/24/15
Marketplace Roundup

The German Football Federation (DFB) has agreed to a new partnership with chemical products producer Henkel. The company will become an official partner of the DFB as well as the official premium partner of the women's national team. Financial terms of the deal were not disclosed ( DFB ). ... Banco ...

Tags: Marketing and Sponsorship

03/23/15
New Balance Unveils New Ad Campaign

New Balance "has thrown the gauntlet" to Nike and adidas with a significant step-up in its U.K. marketing activity, according to Shona Ghosh of MARKETING MAGAZINE. The brand "launched a new TV spot, airing throughout March, which ties in with its current campaign 'Use Your Run.'" The idea "is to ins ...

Tags: Marketing and Sponsorship, United Kingdom

03/23/15
Cobra Energy Drink Partners With Liverpool

Liverpool, which earlier this week announced that "it had added a Malaysian fixture to its 2015 pre-season tour schedule, has announced a further expansion in the south-east Asia region with the launch of a regional partnership with Cobra Energy Drink," which sees the brand become the official energ ...

Tags: Marketing and Sponsorship, Asia

03/23/15
Marketplace Roundup

UEFA announced the appointment of Crédit Agricole as a national sponsor of Euro 2016. Crédit Agricole, which will be the official bank of the event, is a long-term supporter of French football. The company was a partner of the 1998 FIFA World Cup organizing committee and will con ...

Tags: Marketing and Sponsorship

03/20/15
No EPL Clubs Advance To CL Quarterfinals

The EPL is "discovering its billions do not necessarily bring international victories," according to THE NATIONAL. There is no English team in the last eight of the Champions League, Europe's "most lucrative and prestigious continental competition for the second time in three tournaments." Former At ...

Tags: Marketing and Sponsorship, United Kingdom, Europe

03/20/15
Coke Hires RT Marketing For Rugby WC

RT Marketing has been chosen to create, manage and deliver event and hospitality production services for Coca-Cola during the Rugby World Cup 2015 in London and Cardiff, Euro 2016 in Paris and the Rio Olympic Games in '16, according to Alison Ledger of EVENT MAGAZINE. The Richmond-based agency previ ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug