Featured Story

Brazilian Football Confederation Signs Two-Year Deal With Konami's Pro Evolution Soccer

Published in SportsBusiness Daily Global on 09 / 01 / 16

The Brazilian Football Confederation (CBF) and Japanese video game maker Konami struck a two-year partnership deal for Pro Evolution Soccer, according to Samindra Kunti of INSIDE WORLD FOOTBALL. In September Konami will launch Pro Evolution Soccer 2017. As well as the CBF, Konami also holds exc...

Read More

Tags: Marketing and Sponsorship, Brazil

More Stories

08/10/16
Virgin To Subsidize Southampton Tickets

Football fans traveling to watch their teams play against Premier League side Southampton this season will have their match day tickets subsidized by the club's shirt sponsor, Virgin Media, according to Josh Noble of the FINANCIAL TIMES. Owner ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/16
Rochdale Signs Deal With Crown Oil

League One side Rochdale announced Crown Oil has signed a record-breaking five-year deal with the club to occupy the front-of-shirt sponsorship and naming rights of Spotland Stadium. The five-year agreement, which is the biggest commercial deal in the club's history, will secure a significant six-fi ...

Tags: Marketing and Sponsorship, United Kingdom

08/10/16
West Ham Partners With Florida Firm

Premier League club West Ham United announced a "new three-year partnership with American destination marketing firm, Experience Kissimmee," according to Billy Wood of BDAILY. The deal, which will begin this season, sees the Florida-based firm become the Hammers’ official destination partner w ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/10/16
Marketplace Roundup

Serie A side Torino extended its shirt sponsorship deal with Japanese car brand Suzuki for the '16-17 season. Suzuki has been a partner of the club since the '13-14 and become its shirt sponsor last year ( FC Torino ). Asian-facing sports betting operator TLCBET announced it will become th ...

Tags: Marketing and Sponsorship

08/09/16
DirectAxis To Sponsor SA's Currie Cup

DirectAxis, which specializes in lending and insurance, has signed a four-year contract with SA Rugby, joining Nashua as official partners to South Africa's premier domestic competition. The partnership marks DirectAxis's first involvement as a partner in a national South African rugby competit ...

Tags: Marketing and Sponsorship, Africa

08/09/16
Betfair Unveils First Campaign

Betfair "has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May," according to Shona Ghosh of CAMPAIGN LIVE. The ad comprises "different images of sportspeople -- a boxer, a golfer and a runner, among others -- intersected with abstract pictures ...

Tags: Marketing and Sponsorship, United Kingdom

08/09/16
Canterbury Unveils New England Jersey

England Rugby unveiled its new '16-17 home kit from Canterbury at Twickenham Stadium. The new kit identifies the heritage of the game, with the neckline feature taking inspiration from England Rugby's first ever jersey worn in 1871. The 3D rose on an individual patch acknowledges the tradition ...

Tags: Marketing and Sponsorship, United Kingdom

08/09/16
Marketplace Roundup

The German Olympic Committee (DOSB) and adidas have renewed their partnership through '24. The DOSB and adidas on Monday confirmed the extension of their sponsorship and supplier contracts for 2018 PyeongChang Winter Games, 2020 Tokyo Summer Games, 2022 Beijing Winter Games and the 2024 Summer O ...

Tags: Marketing and Sponsorship

08/08/16
Milka Returns To Ski Jumping

Chocolate brand Milka "has decided to restructure its winter sports sponsorships and will return to ski jumping," according to Holger Rehm of SPONSORs. Milka will return as an official main sponsor of this year's Four Hills Tournament ski jumping event, which kicks off in Oberstdorf, Germany, in lat ...

Tags: Marketing and Sponsorship, Europe

08/08/16
EFL Launches #EFLStories Campaign

To mark the start of the new football season, the English Football League has launched its #EFLStories campaign to tell the stories of all the people who help make the EFL what it is. Launching with an #EFLStories video, over the course of the '16-17 season the EFL will share individual account ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug